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JRLC 5080 International Mass Communication at Oxford
JRLC 5080 International Mass Communication at Oxford
Course outcomes
Grades and assigments
Framing analysis
Module 1: Sports and media on both sides of the pond
Module 2: Football, gender, sport, and media
Excursion 1: Manchester (Module 2)
Module 3: Cricket, sport, race, and media
Module 4: Para sport and media
Mini module 5: Sport, capitalism and media
Excursion 2: Birmingham (Module 4)
Master schedule
Assignment schedule
Class agenda
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Module 2: Football, gender, sport, and media

Soccer has been “the next big sport” in the US since I was kicking a ball around in elementary school, and I’m about to turn 50. England, of course, is the country where football was invented. But the history of women’s soccer/football has several quirky turns on both sides of the Atlantic. In this module we will...
Compare the evolution of women’s soccer through American colleges and the USWNT to that through clubs traditionally known for men’s teams in Britain
Consider at different frames used to explain the slow growth of women’s soccer and other sports
Discuss trends in women’s football with experts and professionals in the UK
Module 2
8
Day
Date
Module
Class plans
Readings and assigment (due 11:59pm)
1
Sunday
7/10/2022
2: Football, gender, sport, and media
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#04womensfootball
2
Monday
7/11/2022
2: Football, gender, sport, and media
Background on women’s sport in US and UK
#05womenssports
3
Tuesday
7/12/2022
2: Football, gender, sport, and media
"Bend It Like Beckham”
#06benditlike
4
Wednesday
7/13/2022
2: Football, gender, sport, and media
Women’s football
#07manchester
5
Thursday
7/14/2022
2: Football, gender, sport, and media
EXCURSION to Manchester
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Sunday, July 10

#04womensfootball

Readings:
Suggs chapter 1
suggs apott ch 1.pdf
11.2 MB
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Suggs chapter 3
suggs apott ch 3.pdf
17.7 MB
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Fielding-Lloyd, Woodhouse, & Sequerra
More than just a game family and spectacle in marketing the England Women s Super League.pdf
1.4 MB
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The FA Ban
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The Lost Lionesses
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Assignment:
In #04womensfootball, post three observations about the differences you see in the evolution of women’s sport between the US (from your own experience and my chapters) and the UK (from the other readings.

Monday, July 11

Class: Day 4

Title IX, women’s sports, and the big differences between European and American sports and development

#05womenssports

Readings:
Coakley chapter 7
coakley ch 7.pdf
30.9 MB
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Assignment:
Take a look at UK media and find at least two stories about an issue involving women and sport, whether it be Wimbledon, the run-up to the Commonwealth Games, the women’s Euro championship, or anything else. What are the key frames authors use in relating this issue? Do those frames fit any of the stereotypes or other issues raised by Coakley in his chapter? Explain in a short post with links to the #05womenssports channel.

Tuesday, July 12

Class: Day 5

We will watch the movie “Bend it Like Beckham,” because I couldn’t get it available to stream.
During the film, use the #day5 channel to make observations about the movie’s key themes, its portrayal of the main characters, and other things that jump out to you.

#06benditlike

Readings:
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A cultural moment: What “Bend it Like Beckham” mean for UK women’s football
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20 years ago, “Bend It Like Beckham” changed how millions of girls saw themselves
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Assignment:
Look back at the class conversation and consider the points you and others raised in light of the readings above. How do the experiences of Jess and Jules, as well as those of Hussain in the Guardian article and Ahmed in the CBC article, differ or resemble your perceptions of how female athletes in your own history—yourself, your siblings, or your friends or classmates—experience opportunities in sports? Relate your observations in a short post in #06benditlike.

Wednesday, July 13

Class: Day 6

Wrapping up Bend it Like Beckham
Explaining women’s football and European championships

#07manchester

Readings:
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Embarrassing”: Euro 2022 criticized for games at Manchester City’s Academy
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Women's Euro articles.pdf
103.8 kB
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FIFA report on women's football.pdf
36.2 MB
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Manchester City story from 2015.pdf
285.5 kB
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Assignment:
In #07manchester, add two questions each for Prof. Beth Fielding-Lloyd and Caroline Oatway, managing editor of media for Manchester City FC, about Dr. Fielding-Lloyd’s article in the Sunday readings or generally about the evolution of women’s football in the UK.

Thursday, July 14

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Excursion to Manchester
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Assignment: At the National Football Museum, find one particular exhibit focused on a male footballer/team and one on women. (You can use the 11am event for the latter). Take a few notes on why you think the museum curators chose this particular moment/player/team to feature in this museum. What made it special? What story does it tell, and what frames does it use to tell that story? Post a quick note to #08footballmuseum.

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