Module 1: Sports and media on both sides of the pond

In the first part of this course, students will compare the structure and function of American and European sports and media, including...
Comparing news and broadcast industries in the US and UK
Comparing corporate storytelling in the US and UK
Understanding concepts of framing in news media and examining different media priorities in international media
Differences in sport: the basics
Module 1
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Day
Date
Module
Class plans
Readings and assigment (due 11:59pm)
1
Friday
6/24/2022
1: Sports and media on both sides of the pond
#01introductions
2
Tuesday
7/5/2022
1: Sports and media on both sides of the pond
Introductions.
#02compare
3
Wednesday
7/6/2022
1: Sports and media on both sides of the pond
Research and resources
#03framing
4
Thursday
7/7/2022
1: Sports and media on both sides of the pond
Framing theory and differences between European and American sports and media
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Friday, June 24: #01introductions
Produce a 60-75 second video introducing yourself to your instructors and the class.
You can just record yourself on your phone or on your computer, but please upload to Youtube, Google Drive, or another service and post a link to the #01introductions channel. DO NOT upload the video directly to Slack.
Have fun with it and be creative, but please include the following points:
Your name and what you prefer to be called, especially if it’s different from what shows up in ELC and Athena. Please mention accent marks or other things so we can all get it right.
Your year in college and your major
Your hometown and high school
A little about why you chose to come to Oxford this summer
What your dream job would be
What skills you’re most interested in learning or polishing.
Here are some suggestions for producing:
Write out what you want to say beforehand, but don’t just read a script. You want to feel natural.
Act like you’re talking to someone; don’t just stare at the screen and talk.
Control your background, including both the video background and the audio you can hear.
There are teleprompter apps you can use, but frankly they’re more trouble than they’re worth.


Tuesday, July 5
Class Day 1
Introductions
#02compare
Readings:
Suggs’ (This is not a summary of the reading below; it’s a summary of the three models to provide some context for what you read next.)
Hallin and Mancini,
Assignment:
Look up the news front pages and sports front pages for two news outlets, one American and one English language from another country. (The New York Times and the BBC would be the obvious examples.) Write a short post (300-400 words) covering the following points:
What device are you viewing these stories on? (laptop/tablet/phone/old-school newsprint)
What are the three most-prominent stories on each news page?
What are the differences between newspages? Why do you think the editors made difference decisions?
What are the three most-prominent stories on each sports page?
What are the differences between newspages? Why do you think the editors made difference decisions?
Put your post in the #02compare channel. Just write the text in the channel or paste it from another app, but don’t put a file in the channel.
Wednesday, July 6
Class Day 2: Research and resources
Accessing UK media
Introducing white paper project
Discussing media comparisons
Broadening comparisons to stratcomm, advertising, social media
#03framing
Readings:
Scheufele & Tewksbury, Models of Media Effects:
3-Framing-AgendaSetting.pdf
343.2 kB
(first nine pages, page numbers 9 to the middle of 17)
Scheufele, Framing as Media Effects:
Journal of Communication - 2006 - Scheufele - Framing as a theory of media effects.pdf
108 kB
Assignment:
The above readings are pretty dense, but hopefully you’ve got the idea that frames are the aspects of an issue or situation that news media choose to highlight, and frames are important because they can shape how consumers of that media think about that issue or situation.
Take a look at British media and find an issue that is receiving widespread news coverage. Find at least two stories, blogs, social-media posts or other forms of media discussing that issue and write a short post in the #03-framing channel in Slack identifying the most important frame that each author/creator highlights about that issue. Please include the following:
A short summary of the issue/story.
What are the critical frames?
Why do you think the author(s) chose those?
What do these frames make you think about the issues, the individuals involved, or the societies in which they’re located?
If you’re using news media, how prominent is the story? If you’re analyzing a social-media post, how much engagement is the post getting?
Link or screenshots with the media. Don’t paste URLs in; highlight a short phrase and hyperlink it to your story.
Take a look at Dr. Suggs’s example in the channel.
Thursday, July 7
Class: day 3
Framing theory
Framing exercise





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