You can just record yourself on your phone or on your computer, but please upload to Youtube, Google Drive, or another service and post a link to the #01introductions channel. DO NOT upload the video directly to Slack.

Have fun with it and be creative, but please include the following points:

Your name and what you prefer to be called, especially if it’s different from what shows up in ELC and Athena. Please mention accent marks or other things so we can all get it right.

Which pronouns you use (

the College of Education has good guidelines on this⁠

)

Your year in college and your major

Your hometown and high school

A little about why you chose to come to Oxford this summer

What your dream job would be

What skills you’re most interested in learning or polishing.

Here are some suggestions for producing:

Write out what you want to say beforehand, but don’t just read a script. You want to feel natural.

Act like you’re talking to someone; don’t just stare at the screen and talk.

Control your background, including both the video background and the audio you can hear.

There are teleprompter apps you can use, but frankly they’re more trouble than they’re worth.

⁠

Here’s an example from me⁠

Tuesday, July 5

Class Day 1

Introductions

#02compare

Readings:

Suggs’

summary of Hallin & Mancini⁠

(This is not a summary of the reading below; it’s a summary of the three models to provide some context for what you read next.)

Hallin and Mancini,

pp. 217-248⁠

⁠

Perceptions of fair news coverage among different groups⁠

⁠

UK digital news report from Reuters Institute⁠

⁠

US digital news report from Reuters Institute⁠

⁠

Assignment:

Look up the news front pages and sports front pages for two news outlets, one American and one English language from another country. (The New York Times and the BBC would be the obvious examples.) Write a short post (300-400 words) covering the following points:

What device are you viewing these stories on? (laptop/tablet/phone/old-school newsprint)

What are the three most-prominent stories on each news page?

What are the differences between newspages? Why do you think the editors made difference decisions?

What are the three most-prominent stories on each sports page?

What are the differences between newspages? Why do you think the editors made difference decisions?

Put your post in the #02compare channel. Just write the text in the channel or paste it from another app, but don’t put a file in the channel.

Wednesday, July 6

Class Day 2: Research and resources

Accessing UK media

Introducing white paper project

Discussing media comparisons

Broadening comparisons to stratcomm, advertising, social media

#03framing

Readings:

Scheufele & Tewksbury, Models of Media Effects:

3-Framing-AgendaSetting.pdf

343.2 kB

⁠

(first nine pages, page numbers 9 to the middle of 17)

Scheufele, Framing as Media Effects:

Journal of Communication - 2006 - Scheufele - Framing as a theory of media effects.pdf

108 kB

⁠

Assignment:

The above readings are pretty dense, but hopefully you’ve got the idea that frames are the aspects of an issue or situation that news media choose to highlight, and frames are important because they can shape how consumers of that media think about that issue or situation.

Take a look at British media and find an issue that is receiving widespread news coverage. Find at least two stories, blogs, social-media posts or other forms of media discussing that issue and write a short post in the #03-framing channel in Slack identifying the most important frame that each author/creator highlights about that issue. Please include the following:

A short summary of the issue/story.

What are the critical frames?

Why do you think the author(s) chose those?

What do these frames make you think about the issues, the individuals involved, or the societies in which they’re located?

If you’re using news media, how prominent is the story? If you’re analyzing a social-media post, how much engagement is the post getting?

Link or screenshots with the media. Don’t paste URLs in; highlight a short phrase and hyperlink it to your story.

Take a look at Dr. Suggs’s example in the channel.

Thursday, July 7

Class: day 3

Framing theory

Framing exercise

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