To situate the topics we’ve discussed in the modern practice of media and sport, we will spend a couple of days discussing the broader factors at work in packaging and presenting sport in the media. This will allow us to...
Discuss different perspectives to approach media work, within sport and without
Learn about how critical theory applies to the practice of media
Consider how media creates and profits from audiences in sport
Think of something different you’ve seen in the presentation of sports, whether it be in a broadcast, a stadium, news coverage, or social media. How does it fit in with Serazio’s description of the evolution of sports media? And does it make you more or less interested in the game or the teams involved? Write a short post in #16innovation explaining what the difference is, how it fits in with Serazio, and how it affects your perception.
Think about the innovation you wrote about in the previous assignment. How is the audience meant to consume it? What does it ask of the audience—attention? Subscription? Or is it redirecting the audience toward sponsor content? As a member of the audience, how do you feel about what this innovation asks of you? Write a short post in #17packaging describing this.
Monday, August 8
Class: Day 19
The future of sports media
Tuesday, August 9
Class: Day 20
Time to finish white papers and presentations
Wednesday, August 10
Class: Day 21
Thursday, August 11
Class: Day 22
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