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JRLC 5080 International Mass Communication at Oxford
JRLC 5080 International Mass Communication at Oxford
Course outcomes
Grades and assigments
Framing analysis
Module 1: Sports and media on both sides of the pond
Module 2: Football, gender, sport, and media
Excursion 1: Manchester (Module 2)
Module 3: Cricket, sport, race, and media
Module 4: Para sport and media
Mini module 5: Sport, capitalism and media
Excursion 2: Birmingham (Module 4)
Master schedule
Assignment schedule
Class agenda
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Mini module 5: Sport, capitalism and media

To situate the topics we’ve discussed in the modern practice of media and sport, we will spend a couple of days discussing the broader factors at work in packaging and presenting sport in the media. This will allow us to...
Discuss different perspectives to approach media work, within sport and without
Learn about how critical theory applies to the practice of media
Consider how media creates and profits from audiences in sport
Module 5
8
Day
Date
Module
Class plans
Readings and assigment (due 11:59pm)
1
Tuesday
8/2/2022
5: Sport, capitalism and media
Sports, media, labor, innovation
#16innovation
2
Wednesday
8/3/2022
5: Sport, capitalism and media
Future of sports media
#17packaging
3
Monday
8/8/2022
5: Sport, capitalism and media
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No results from filter
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Tuesday, August 2

Class: Day 17

Wrapping up adaptive sports
Sports, media, labor and innovation

#16innovation

Readings:
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Navigating digital transformation
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Rodero on the future of sports media
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Serazio
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Assignment:
Think of something different you’ve seen in the presentation of sports, whether it be in a broadcast, a stadium, news coverage, or social media. How does it fit in with Serazio’s description of the evolution of sports media? And does it make you more or less interested in the game or the teams involved? Write a short post in #16innovation explaining what the difference is, how it fits in with Serazio, and how it affects your perception.

Wednesday, August 3

Class: Day 18

The future of sports media
Journalism
Documentary
IMC
Critical theory and sports media

#17packaging

Reading:
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Jhally
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Assignment
Think about the innovation you wrote about in the previous assignment. How is the audience meant to consume it? What does it ask of the audience—attention? Subscription? Or is it redirecting the audience toward sponsor content? As a member of the audience, how do you feel about what this innovation asks of you? Write a short post in #17packaging describing this.

Monday, August 8

Class: Day 19

The future of sports media

Tuesday, August 9

Class: Day 20

Time to finish white papers and presentations


Wednesday, August 10

Class: Day 21

Presentations

Thursday, August 11

Class: Day 22

Presentations
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