JRLC 5080 International Mass Communication at Oxford

Grades and assigments

Framing analysis

Module 1: Sports and media on both sides of the pond

Module 2: Football, gender, sport, and media

Excursion 1: Manchester (Module 2)

Module 3: Cricket, sport, race, and media

Module 4: Para sport and media

Mini module 5: Sport, capitalism and media

Excursion 2: Birmingham (Module 4)

Master schedule

Assignment schedule

Class agenda

Explore

Mini module 5: Sport, capitalism and media

To situate the topics we’ve discussed in the modern practice of media and sport, we will spend a couple of days discussing the broader factors at work in packaging and presenting sport in the media. This will allow us to...

Discuss different perspectives to approach media work, within sport and without

Learn about how critical theory applies to the practice of media

Consider how media creates and profits from audiences in sport

Module 5

Module 5

Day

Date

Module

Class plans

Readings and assigment (due 11:59pm)

Tuesday

8/2/2022

5: Sport, capitalism and media

Sports, media, labor, innovation

#16innovation

Wednesday

8/3/2022

5: Sport, capitalism and media

Future of sports media

#17packaging

Monday

8/8/2022

5: Sport, capitalism and media

No results from filter

⁠

Tuesday, August 2

Class: Day 17

Wrapping up adaptive sports

Sports, media, labor and innovation

#16innovation

Readings:

⁠

Navigating digital transformation⁠

⁠

Rodero on the future of sports media⁠

⁠

Serazio⁠

⁠

Assignment:

Think of something different you’ve seen in the presentation of sports, whether it be in a broadcast, a stadium, news coverage, or social media. How does it fit in with Serazio’s description of the evolution of sports media? And does it make you more or less interested in the game or the teams involved? Write a short post in #16innovation explaining what the difference is, how it fits in with Serazio, and how it affects your perception.

Wednesday, August 3

Class: Day 18

The future of sports media

Journalism

Documentary

IMC

Critical theory and sports media

#17packaging

Reading:

⁠

Jhally⁠

⁠

Assignment

Think about the innovation you wrote about in the previous assignment. How is the audience meant to consume it? What does it ask of the audience—attention? Subscription? Or is it redirecting the audience toward sponsor content? As a member of the audience, how do you feel about what this innovation asks of you? Write a short post in #17packaging describing this.

Monday, August 8

Class: Day 19

The future of sports media

Tuesday, August 9

Class: Day 20

Time to finish white papers and presentations

Wednesday, August 10

Class: Day 21

Presentations

Thursday, August 11

Class: Day 22

Presentations

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