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What is Strategy?

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Most strategy sessions begin with the question “what are your 5- or 10-year goals?” and then gradually work down to yearly and quarterly goals and action items.
The problem with that approach is it completely ignores the market.
True strategy defines the company’s distinctive approach to competing in your market and the competitive advantages it will be based on.
Our strategic approach ensures businesses are Profitable, Sustainable, and Valuable.

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