Value Proposition

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The Value Proposition

The Value Proposition explains how the business will win in its market and answers the following questions: 1) What do we sell?, 2) Who do we sell to?, 3) How is it priced?, and 4) the 3 Whys (Need, Differentiation, Trust).

Steps:

Define the problem you are solving

Brainstorm Alternatives and Substitutes

Choose one of your current products

Click Open (below) to work on your Value Prop and follow the instructions on the form

What is the Problem to be solved?

Competitors and Substitutes

Competitors: direct competitors that solve the problem in the same way.

Substitutes: products or services that solve the problem in a different way.

Competitors

Substitutes

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