The Value Proposition explains how the business will win in its market and answers the following questions: 1) What do we sell?, 2) Who do we sell to?, 3) How is it priced?, and 4) the 3 Whys (Need, Differentiation, Trust).
Steps:
Define the problem you are solving
Brainstorm Alternatives and Substitutes
Choose one of your current products
Click Open (below) to work on your Value Prop and follow the instructions on the form
What is the Problem to be solved?
Competitors and Substitutes
Competitors: direct competitors that solve the problem in the same way.
Substitutes: products or services that solve the problem in a different way.
Competitors
Substitutes
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Value Proposition
