Audience overview:
This journey is comprised of a series of 4 touchpoints over 7 days, and is sent to families who become a lead through any online or phone transaction.
Journey goal:
The primary goals of this journey are to facilitate a connection with the advisor within 24 hours and to drive the family to the Discussing Options pipeline status.
Sample Creative:
Touchpoint 1.1
Email: Sent 1 minute after lead is created
Touchpoint 1.2
Email: Sent +1 day after lead is created, as long as lead is not in Discussing Options
Touchpoint 1.3:
Email: Sent +2 days after lead is created as long as lead is not in Discussing Options.
Touchpoint 1.4
Email: plain text email from Seniorly Support team, sent +7 days after lead is created as long as lead is not in Discussing Options.