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Welcome Journey

Audience overview:

This journey is comprised of a series of 4 touchpoints over 7 days, and is sent to families who become a lead through any online or phone transaction.

Journey goal:

The primary goals of this journey are to facilitate a connection with the advisor within 24 hours and to drive the family to the Discussing Options pipeline status.

Sample Creative:

Touchpoint 1.1
Email: Sent 1 minute after lead is created
Screenshot 2023-03-17 at 4.58.35 PM.png



Touchpoint 1.2
Email: Sent +1 day after lead is created, as long as lead is not in Discussing Options
Screenshot 2023-03-17 at 4.58.49 PM.png


Touchpoint 1.3:
Email: Sent +2 days after lead is created as long as lead is not in Discussing Options.
Screenshot 2023-03-17 at 4.58.54 PM.png

Touchpoint 1.4
Email: plain text email from Seniorly Support team, sent +7 days after lead is created as long as lead is not in Discussing Options.
Screenshot 2023-03-17 at 4.59.06 PM.png


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