Automate the $*%! out of user research so it's not painful — and actually happens
Get user insights without the overhead. We built this process to stay close to users as we built Coda's Packs platform. With no dedicated researcher, we automated painful logistics and leveraged the team for insights — improving the product immensely.
We wanted to do more user research, but we were strapped for resources. With no dedicated researcher, planning to scheduling to synthesis were just not going to get done.
I’ve heard a similar story from so many other product teams — user research is so time consuming, so we do too little. And yet, we all agree it’s invaluable to make the right decisions and motivate the team.
This doc presents a process and tools all-in-one to reduce the drudgery of user research.
It takes so much time to synthesize research that I often don’t do it.
It’s hard to figure out what we learned a few months later
Leverage your team for immediate insights while they’re fresh. Make it easy to see all the content you have, and then use a simple synthesis format that takes 10s of minutes to fill out, not hours. Want to go further? Video has been amazing to show not tell; try