Research Plan

Goals of Market and Secondary Research

I want to understand the patterns of city government websites of other big cities with similar citizen migration patterns

I want to explore the design patterns and differences of website navigation among different government websites

I want to know if resources and services are grouped accordingly for easy access to new residents – or all residents in general

Goals of User Research

I want to learn about when new residents research about their local government services and civic requirements: Before moving? Upon moving? Post-move?

I want to understand how current residents of the city got the information that they needed and whether the sources were credible and up to date

I want to explore what prompts new residents to conduct the searches they need for city resources and services and the pain points in navigation government websites, or the internet in general

I want to know if users use government websites for services and resources or if they seek private websites for this information, and why.

User Research Objective

To determine how users can develop a more positive view of their local city government.

To eliminate or reduce pain points in finding the most important and official gov information.

To understand if added feature is sufficient or if the project may include other “fixes” to make this work - ie. Information Architecture?

To understand what a government can do to make residents, new or current, feel supported and advocated for.

Research Plan

1:1 Interviews with Chicago residents

1:1 Interviews with people who have moved to a new city in the US with similar migration patterns as the city of Chicago

Surveys for people who have moved to a new city in the US with similar migration patterns as the city of Chicago

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