Wishlist (For the last 12 months) - data from GA of old US website
Wishlist Views : 1088 out of 343243 (0.31% of website sessions)
Active users : 286 out of 66449 ( 0.43% of users)
Views per active user : 3.8
Bounce rate : 11.65%
Cart views from Wishlist views : 98 (approx 10% of wishlist views in the last year next step was cart view)
Inference :
Overall adoption - quite low
Value to those used - medium to high (because 3.8 views per active user)
Business impact - tiny but positive (10% of wishlist views)
Recommendation :
No point in building a full fledged wishlist solution with seperate page, product card changes e.t.c)
But the user need seems like they want to
1. Keep a list of products they liked or exploring & want to decide on it sometime later.
2. They would also want to have flexibility to decide on them in parts, so some they want to buy immediately - for some products they haven't made up their mind yet.
3. Keep an OOS product in cart which they want to buy
So Instead we can give a "save for later" option in the cart, if someone save the product for later - it will move to bottom section of the cart and the ones not saved for later will be the active cart & will move for checkout
