Customizable Search Weightage for Shopify Product Content Elements
Feature Description:
The feature enables store administrators to assign customised weightage to different content elements of product description pages such as title, short description, full description, and other meta data to optimize search results relevance. This allows greater control in showcasing products strategically based on user search queries, improving overall search experience and conversion rates.
Business Objective:
Improve product discoverability and relevance of search results. Increase conversion rates by surfacing products more aligned with user intent.
User Stories:
As a store admin, I want to prioritize product titles more heavily than descriptions so that customers see the most relevant products first. As a store admin, I want the flexibility to quickly adjust weighting based on different content elements in PDP As an end customer, I expect search results to reflect accurately what I’m searching for, to give me relevant result quickly Success Metrics:
Improved click-through rates (CTR) on search results. Increased conversion rates from search sessions.
Cost-Benefit Analysis:
Development Cost: INR 50,000 Estimated conversion uplift: 5-10% (as more relevant results for high intent users mean uplift in conv%) Algolia predicts 43% improvement in conv % with optimised search, considering our search is optimised to a good extent and this feature is targetted. we are assuming a conservation 5-10% upliftment
ROI Justification:
Given an average order value last month (AOV) is 566 Rs
Last month conv % : 1.36%
with 7.5% uplift (avg of 5-10%) : % keeping sessions same at 147,921 ~ 148000
Revenue uplift per month : Increase in conv% * Sessions in a month * AOV
(1.462-1.36)% * 148000 * 566 = 85,443 INR per month
ROI : 1.708 in the first month
Timeline:
Development and integration: 2 weeks Testing and refinement: 1 week
