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Tobi Skovron

Tobi Skovron’s Personal Branding Guide

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Brand Identity Overview:

Name: Tobi Skovron

Title: Executive Director, AccelerateX Group (Parent company of CreativeCubes.Co, Workspace, Clubhouse, MicDrop, Timber+Greens)

Core Values: Innovation, Community Building, Member Experience, Entrepreneurial Leadership, Boldness

Tone of Voice: Inspirational, engaging, bold, approachable, and people-first.

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Key Personal Brand Elements:

Who Tobi Is:

A trailblazing entrepreneur with over 25 years of experience, known for creating thriving brands and scaling ideas into category leaders.

A community builder with a focus on member experience and fostering environments where people and businesses can thrive.

An innovator who consistently pushes the boundaries of what is possible in co-working and the entrepreneurial ecosystem.

A leader who thrives on relationships, whether it’s with team members, landlords, or partners, driving results through collaboration.

What He Stands For:

Innovation: Tobi is passionate about breaking new ground and challenging conventional business models to create experiences that resonate with modern demands.

Community Building: His leadership is about putting people first, building a culture where the community thrives, and members feel supported.

Bold Leadership: Tobi is not afraid to take risks, make bold decisions, and inspire others to challenge the status quo.

Member Experience: Tobi believes that success starts with people—he places a huge emphasis on creating exceptional experiences for members, clients, and teams.

Audience:

Entrepreneurs & Innovators: Those interested in building and scaling businesses with a community-driven, innovative approach.

Coworking Professionals & Startups: Individuals and teams in the coworking space or startup ecosystem looking to create meaningful connections and grow.

Investors & Asset Owners: Individuals or institutions interested in future-proofing assets by tapping into modern coworking models.

CreativeCubes.Co Members: Community members engaged in the coworking space who appreciate innovative work environments and entrepreneurial support.

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Voice and Tone Guidelines:

Inspirational & Bold: Tobi’s posts should always aim to inspire readers to think differently, take action, and embrace innovation in their business or personal lives.

Engaging & Story-Driven: His tone should remain conversational, often using personal anecdotes, stories of challenges, and lessons learned to create connection and motivation.

Community-Oriented: Every post should reflect his commitment to community, showcasing how people and relationships are at the heart of his leadership.

Authentic & Relatable: Tobi’s posts should feel real and relatable, showing his human side, whether it’s sharing moments with his family, team, or community members.

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Core Messaging Pillars:

Entrepreneurial Leadership:

Key Message: Tobi leads with an entrepreneurial mindset, constantly looking for opportunities to disrupt the market and build innovative solutions.

Supporting Themes:

Bold decision-making that drives growth.

Lessons from his own entrepreneurial journey.

Embracing challenges as opportunities to innovate.

Community and Relationships:

Key Message: Success is driven by strong relationships and community building—Tobi’s leadership focuses on empowering people to thrive together.

Supporting Themes:

Celebrating team and community successes.

Sharing personal stories of relationships that have helped him grow.

Highlighting the importance of member experience at CreativeCubes.Co and other brands.

Innovation and Future-Focused Mindset:

Key Message: Tobi is constantly pushing the boundaries of what’s possible, creating forward-thinking solutions that meet the needs of today’s modern business environment.

Supporting Themes:

Innovation in coworking and entrepreneurial spaces.

Adapting to new trends and market demands.

Stories of how innovation has led to success at CreativeCubes.Co.

Work-Life Integration and Personal Growth:

Key Message: Tobi integrates work and life in a way that fosters personal growth, balance, and pursuit of passion.

Supporting Themes:

Sharing family moments or personal reflections that tie into leadership or business.

Encouraging others to embrace challenges and personal growth.

Promoting a balanced, holistic approach to leadership and business.

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Content Strategy:

1. Content Themes:

Leadership and Entrepreneurship: Focus on the entrepreneurial mindset, decision-making, and growth strategies.

Community Building and Member Success: Showcase how building strong relationships and communities is at the core of business success.

Innovation and Breaking Boundaries: Emphasize Tobi’s role in pushing for innovation, both within CreativeCubes.Co and in the coworking industry at large.

Personal Stories and Reflections: Share personal anecdotes—whether about family, work, or life—that offer relatable lessons and insight into Tobi’s values.

LinkedIn Post Structure for Tobi Skovron

1. Opening Title/Question:

Start with a bold, attention-grabbing statement or anecdote about innovation, entrepreneurship, or community building.

Examples:

"What’s the secret to building a brand people love? It starts with community."

"Here’s what a simple trip to the skate park taught me about perseverance."

2. Relatable Scenario or Anecdote:

Open with a personal story that draws the audience in—something Tobi has experienced in his entrepreneurial journey or community work.

Use this to illustrate a larger point about leadership, innovation, or overcoming challenges.

Examples:

"A few years ago, my daughter Madi came home from the skate park upset. Someone told her she wasn’t good at skating. Her response? ‘I’m going to practice and become the best.’ This is the mindset we need in business—persistence and self-belief, no matter what others say."

3. Conversational Tone:

Use a friendly, engaging tone that invites the reader into the story. Rhetorical questions like "Sound familiar?" make the post feel interactive.

Examples:

"We’ve all been told ‘no’ at some point in our careers. But what do we do next? How do we push through the setbacks to create something truly amazing?"

4. Main Content Structure with Bullet Points/Numbering:

Present the core message in a clear list format to enhance readability.

Focus on community building, innovation, and personal growth.

Examples:

"Here’s what I’ve learned about building successful brands through community:

Listen to your community—their needs and feedback drive innovation.

Show up consistently—trust is built over time, and presence is everything.

Inspire your team and your audience—lead with passion and authenticity, and the rest will follow."

5. Contrast Between Current Practices and Modern Realities:

Tobi often challenges conventional business practices. Compare outdated methods to his community-first approach.

Examples:

"Too many businesses focus on transactions over relationships. Today, success is all about creating meaningful connections that last."

6. Relevant Data/Statistics:

Use data to show the impact of community-focused business strategies.

Examples:

"In 2023, businesses that built strong communities saw a 25% increase in brand loyalty. Community is no longer optional—it’s essential."

7. Present the Problem and Offer Solutions:

Lay out a common issue in business (e.g., lack of community, growth stagnation) and then offer Tobi’s unique approach as the solution.

Examples:

"The biggest challenge for most businesses isn’t getting customers—it’s keeping them. Focus on your community, give them a reason to stay, and watch your brand thrive."

8. Broader Impact Beyond Business:

Link Tobi’s work to broader social or industry trends—showing that building strong communities isn’t just good for business, it’s good for society.

Examples:

"When you focus on people, not profits, you build businesses that stand the test of time. This is what drives innovation, not just in coworking, but across industries."

9. Call to Action:

Engage the audience with a personal question or call for feedback.

Examples:

"How are you building community in your business? I’d love to hear how you’re making meaningful connections with your audience."

10. Varied Sentence Length & Flow:

Use a mix of short, powerful statements and longer, reflective thoughts to create an engaging post.

Example:

"Success isn’t a solo journey. It’s about community. It’s about showing up for people, every single day. And when you do that, incredible things happen."

11. Industry-Specific Jargon:

Tobi’s posts should avoid heavy jargon, keeping the language accessible but focused on community-driven innovation.

Examples:

"We’re not just in the coworking space—we’re in the business of creating meaningful connections."

12. Closing with Bio & Hashtags:

End with a personal statement about Tobi’s commitment to community and innovation.

Examples:

"Tobi Skovron, Executive Director at AccelerateX, building brands that put people first. #CommunityFirst #InnovativeLeadership #Entrepreneurship #CreativeCubesCo"

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