Showcase workspace events and key features to establish thought leadership, build authority, and engage professional communities.
Executives (Tobi, Shardae, Michael)
1 post per fortnight per person
Thought leadership content, industry insights
Position executives as industry leaders by providing insightful commentary and linking to trending reports and news, avoiding overtly sales-driven content.
Staff (Gav, Melissa, Sim, Lyndon, Louie, Rebecca,
1 post per month per person
Updates, member stories, personal experiences
Engage the audience by leveraging personal networks of staff members to offer diverse perspectives and highlight community and workspace features.
Engage with a younger audience by creating fun, relatable content such as workspace tours, day-in-the-life features, office humor, and trending challenges.
Maintain platform consistency and broaden reach by reposting LinkedIn content to engage a broader audience, leveraging LinkedIn's content to ensure quality.
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