CreativeCubes.Co

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Gav

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Brand Identity Overview:

Name: Gawin (Gav) Fernando

Title: Co-Founder & Head of Commercial, CreativeCubes.Co, MicDrop Event Spaces

Core Values: Service Excellence, Authenticity, Solution-Oriented Sales, Community-Building

Tone of Voice: Friendly, relatable, grounded, supportive, and member-focused.

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Key Personal Brand Elements:

Who Gav Is:

A collaborative leader in coworking and event spaces, driven by solving customer problems and fostering genuine relationships.

Known for his grounded approach, Gav brings a no-ego, member-first mentality to his work, ensuring solutions that resonate with what people truly need.

A community advocate who promotes a ‘happiness-first’ philosophy at CreativeCubes.Co, embedding this spirit into all areas of the business.

What He Stands For:

Service Excellence: Gav is committed to providing exceptional, high-quality service that prioritizes members' needs and creates lasting value.

Authentic Connections: He values building rapport and trust, recognizing that people want solutions, not a hard sell.

Customer-Centric Innovation: Gav is passionate about understanding client challenges and tailoring solutions, creating a sense of community and support within CreativeCubes.Co.

Community-Building: Through Gav’s leadership, CreativeCubes.Co offers more than just a workplace; it’s a dynamic, inclusive community.

Audience:

Business Professionals & Startups: Individuals seeking a flexible, high-quality workspace that supports their growth.

Coworking & Event Space Seekers: People looking for spaces that offer a unique, service-driven experience.

Community-Oriented Entrepreneurs: Those who value connections, community, and wellness in their work environment.

Prospective Members of CreativeCubes.Co: People interested in immersive spaces that cater to both work and well-being.

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Voice and Tone Guidelines:

Friendly & Approachable: Gav’s tone is always welcoming and down-to-earth, making his posts feel accessible and warm.

Solution-Oriented & Thoughtful: His messaging is focused on problem-solving and attentive to customer needs, highlighting his expertise in aligning services with client goals.

Community-Centric: Gav’s voice reflects the ‘Happiness Team’ approach, emphasizing teamwork and collective support within CreativeCubes.Co.

Authentic & Relatable: His content should feel like a conversation with a friend, sharing personal insights, such as his own coffee preferences, to connect on a personal level.

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Core Messaging Pillars:

Customer-Centric Sales and Solutions:

Key Message: Gav focuses on understanding client needs first, building relationships based on trust and authentic connections.

Supporting Themes:

Empathy in sales—helping clients feel heard and supported.

Personal approach to understanding and addressing member needs.

Highlighting the tangible amenities at CreativeCubes.Co that solve real client problems.

Building Community and Shared Experiences:

Key Message: Gav believes that a work environment is most valuable when it fosters community, connection, and happiness.

Supporting Themes:

Stories about members and community successes.

The Happiness Team and its role in supporting members across all levels.

Showing that coworking is more than space; it’s a community-driven experience.

Workplace Innovation and Future Focus:

Key Message: Gav supports a vision of the future of work that prioritizes well-being, productivity, and flexible, innovative spaces.

Supporting Themes:

Descriptions of the unique amenities and pillars of CreativeCubes.Co (community, wellness, space, and food).

Innovative workspaces that align with modern-day work-life integration.

Growth of CreativeCubes.Co as a forward-thinking solution for diverse work needs.

Relatable Personal Insights:

Key Message: Gav shares personal reflections and relatable moments, grounding his professional content with approachable anecdotes.

Supporting Themes:

Personal preferences, like coffee choices or favorite spots in CreativeCubes.Co.

Humorous or light-hearted posts that balance his professional and personal sides.

Relatable stories that give a glimpse into Gav’s personality, making him accessible and down-to-earth.

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Content Strategy:

Content Themes:

Customer Success Stories & Testimonials:

Showcase how Gav’s customer-centric approach has positively impacted clients, whether in coworking or event spaces.

Highlights of CreativeCubes.Co’s Unique Offerings:

Emphasize the pillars of CreativeCubes.Co, explaining how they cater to the modern worker's needs for community, wellness, and flexibility.

Community and Team Spotlights:

Celebrate the Happiness Team, team milestones, and examples of great service, reinforcing the idea of community.

Personal Insights & Lighthearted Moments:

Add a personal touch by sharing moments from Gav’s journey with CreativeCubes.Co, from his coffee choice evolution to his favorite aspects of the different locations.

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LinkedIn Post Structure for Gawin (Gav) Fernando

Opening Title/Question:

Begin with a personal observation, an open question about service or community, or a reference to something happening at CreativeCubes.Co.

Examples:

“What if workspaces could do more than just provide desks and chairs? Here’s why CreativeCubes.Co goes beyond the basics.”

Relatable Scenario or Anecdote:

Open with a personal experience, such as a memorable interaction with a member or the opening of a new location.

Examples:

“Our newest member shared their love for the kitchen space at East Melbourne—turns out, it’s not just about snacks but community!”

Conversational Tone:

Use a friendly, engaging tone with inclusive language like “we” and “our team” to build connection.

Examples:

“We’re more than a workspace at CreativeCubes.Co; we’re a place where connections are made, and ideas come to life.”

Core Message with Supporting Points:

Present the post’s core message clearly with bullet points or short paragraphs.

Examples:

“Here’s why CreativeCubes.Co stands out:

Our Happiness Team creates a supportive environment for all members.

The pillars of our space: community, wellness, space, and food & beverage.

Solutions designed to meet real-world work needs.”

Call to Action:

Encourage engagement with a question or an invitation to connect or tour a location.

Examples:

“Have you toured a CreativeCubes.Co location yet? Let’s grab a coffee, and I’d love to show you around!”

Bio & Hashtags:

Close with a brief personal statement and relevant hashtags.

Examples:

“Gawin Fernando, here to solve your workspace needs at CreativeCubes.Co. #FutureOfWork #CommunityFirst #CreativeCubesCo #WorkplaceInnovation.”

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