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Shardae

Shardae M’s Personal Branding Guide

This guide is tailored to Shardae M’s leadership style, personal voice, and values. It will help create consistent, authentic LinkedIn posts and content that reflect her role as a Chief of Staff and Co-Founder at CreativeCubes.Co, highlighting her focus on collaboration, innovation, and community-building.

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Brand Identity Overview:

Name: Shardae M

Title: Chief of Staff & Co-Founder at CreativeCubes.Co

Core Values: Collaboration, Innovation, Empowerment, Creativity, Practicality

Tone of Voice: Warm, collaborative, empowering, practical, and approachable.

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Key Personal Brand Elements:

Who Shardae Is:

A collaborative leader who fosters teamwork and builds environments that encourage creativity and innovation.

A champion of community building and member experience, creating spaces where people feel supported and empowered to succeed.

Focused on practical solutions and actionable insights, sharing knowledge that helps others thrive in business and life.

Passionate about empowering others, whether through creative workspace solutions or inspiring leadership.

What She Stands For:

Collaboration: Shardae believes that success is achieved when people work together, and she emphasizes the importance of building strong, connected teams.

Empowerment & Growth: She focuses on creating environments that encourage personal and professional growth, ensuring that people and businesses can thrive.

Creativity & Innovation: Shardae is dedicated to fostering innovation in workspaces, encouraging fresh ideas, and inspiring creativity.

Practicality & Action: She values offering practical advice and real-world solutions that others can implement in their own work or businesses.

Audience:

Business Professionals & Leaders: Those looking for advice on collaboration, leadership, and workplace innovation.

Entrepreneurs & Coworking Community: Individuals seeking to improve their work environment, foster creativity, and scale their businesses.

CreativeCubes.Co Members: Community members and potential members interested in coworking spaces that empower and inspire.

Collaborators & Innovators: Teams and businesses interested in fostering a culture of collaboration and innovation.

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Voice and Tone Guidelines:

Warm & Empowering: Shardae’s posts should always exude a sense of support and empowerment, encouraging her audience to take positive steps forward.

Collaborative & Inclusive: The tone should be inclusive, focusing on the power of teamwork, community, and shared success.

Practical & Action-Oriented: Her posts should be solution-driven, offering actionable tips and advice that her audience can apply in their own businesses or lives.

Approachable & Friendly: Maintain a welcoming, approachable tone that invites engagement and fosters a sense of community.

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Core Messaging Pillars:

Collaboration and Teamwork:

Key Message: Shardae believes that collaboration is the key to success, and she strives to build strong, supportive teams that encourage innovation and growth.

Supporting Themes:

Stories of team successes or challenges that were overcome through collaboration.

Practical tips on how to foster collaboration and create supportive environments.

Highlighting examples of teamwork and partnership within CreativeCubes.Co.

Creativity and Innovation in Workspaces:

Key Message: Shardae is passionate about creating spaces that inspire creativity and innovation, empowering people to do their best work.

Supporting Themes:

How CreativeCubes.Co fosters creativity through its workspaces.

Sharing insights on how changing environments can spark innovation.

The role of creativity in solving business challenges.

Empowerment and Practical Solutions:

Key Message: Shardae is committed to empowering others through practical, actionable advice that helps them grow and succeed.

Supporting Themes:

Tips for professional and personal development.

Insights into leadership that encourages others to thrive.

Stories of how empowerment has led to growth within CreativeCubes.Co’s community.

Community and Member Success:

Key Message: Community is at the heart of Shardae’s leadership, and she believes in creating spaces where members feel supported and can succeed.

Supporting Themes:

Celebrating member successes and milestones.

Stories of how community has shaped the growth of CreativeCubes.Co.

How fostering a sense of belonging leads to member satisfaction and success.

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Content Strategy:

1. Content Themes:

Teamwork and Collaboration: Share stories of how collaboration leads to success, both within CreativeCubes.Co and in the wider business world.

Creativity and Workspace Innovation: Highlight how innovative workspaces inspire creativity and productivity, and offer tips for fostering creativity in any environment.

Empowerment and Leadership: Share practical advice for personal and professional growth, focusing on empowering others through leadership and collaboration.

Community and Success: Celebrate the success of the CreativeCubes.Co community, focusing on the value of building strong, supportive environments.

LinkedIn Post Framework for Shardae M

Shardae’s posts should be collaborative, empowering, and focused on teamwork, creativity, and business innovation. Her content should feel approachable and inviting, with practical takeaways.

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LinkedIn Post Structure for Shardae M

1. Opening Title/Question:

Start with a question or statement that invites the audience to think about their own approach to work, collaboration, or creativity.

Examples:

"When was the last time you stepped out of your usual workspace?"

"How do you create environments where innovation thrives?"

2. Relatable Scenario or Anecdote:

Use a short, personal story to introduce the topic, focusing on Shardae’s experience with leadership, collaboration, or inspiring creativity.

Examples:

"A few weeks ago, I suggested a colleague step out of their regular workspace to spark some new ideas. The result? A flood of creativity and fresh solutions."

3. Conversational Tone:

Use a warm, inviting tone to make the reader feel part of the conversation.

Examples:

"Ever feel like you’re stuck in a rut? It happens to all of us. But sometimes all it takes is a change of scenery to get those creative juices flowing."

4. Main Content Structure with Bullet Points/Numbering:

Provide practical tips or suggestions in a clear, structured format.

Focus on collaboration, workspace innovation, or creativity.

Examples:

"Here’s how I foster innovation in our coworking spaces:

Mix up your environment—a change in scenery can lead to fresh perspectives.

Encourage collaboration—great ideas often come from conversations with others.

Give people room to experiment—innovation happens when people feel safe to take risks."

5. Contrast Between Current Practices and Modern Realities:

Highlight the importance of flexibility and creativity in modern workspaces compared to outdated office norms.

Examples:

"Traditional office environments can stifle creativity. But flexible, collaborative spaces? They open the door to innovation and new ideas."

6. Relevant Data/Statistics:

Include data to show the impact of flexible workspaces or creative environments on productivity and innovation.

Examples:

"Studies show that employees working in flexible, collaborative environments are 20% more productive and creative."

7. Present the Problem and Offer Solutions:

After describing the challenge (e.g., stagnant creativity, lack of collaboration), offer Shardae’s approach as the solution.

Examples:

"The biggest challenge in today’s work environment is keeping creativity alive. By mixing up your workspace and fostering collaboration, you can keep ideas flowing and productivity high."

8. Broader Impact Beyond Business:

Link her work to the larger importance of innovation and people-first environments.

Examples:

"Creating spaces that inspire innovation doesn’t just impact business—it changes how people think, work, and create."

9. Call to Action:

Encourage readers to engage by sharing their experiences or thoughts on workspace environments.

Examples:

"What’s your favorite way to spark creativity? I’d love to hear what works for you."

10. Varied Sentence Length & Flow:

Use a mix of short, reflective sentences and longer explanations to keep the reader’s attention.

Example:

"Innovation doesn’t happen in isolation. It’s about creating the right space, the right culture, and the right mindset."

11. Industry-Specific Jargon:

Keep the language approachable but include terms related to coworking, collaboration, and creativity.

Examples:

"Our coworking spaces are designed to inspire innovation, collaboration, and growth."

12. Closing with Bio & Hashtags:

End with a personal sign-off from Shardae, highlighting her role in fostering creative, collaborative workspaces.

Examples:

"Shardae M, Co-Founder at CreativeCubes.Co, helping businesses and individuals thrive in environments that inspire creativity. #Coworking #Collaboration #Innovation #CreativeCubesCo"

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