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Michael Benson’s Personal Branding Guide

This guide is designed to reflect Michael’s leadership style, professional values, and personal voice, ensuring consistency and authenticity across all his personal branding and communication efforts, particularly on LinkedIn.

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Brand Identity Overview:

Name: Michael Benson

Title: CEO of AccelerateX & Founder of Workspace365

Core Values: Integrity, Strategic Leadership, Sustainable Growth, Innovation, Continuous Improvement

Tone of Voice: Authoritative yet approachable, strategic, forward-thinking, and focused on sustainable success.

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Key Personal Brand Elements:

Who Michael Is:

A high-integrity leader with extensive experience in business strategy, finance, and operations.

Known for growing businesses sustainably by aligning strategy with long-term goals and market needs.

A problem-solver who leverages data-driven decision-making to enhance business performance.

Passionate about innovation and rejecting the status quo, constantly seeking new opportunities to grow.

What He Stands For:

Integrity: Michael values transparency and ethical decision-making in all aspects of business leadership.

Sustainable Business Growth: He prioritizes strategies that focus on long-term success rather than short-term gains.

Continuous Improvement: He believes in consistently improving processes and methodologies to optimize performance.

Data-Driven Leadership: Business decisions should be informed by solid data and thorough analysis, ensuring strategic alignment.

Audience:

Business Leaders & Executives: Particularly those in leadership positions who are focused on long-term growth and sustainability.

Financial Professionals: Interested in strategies that link financial planning with operational excellence.

Entrepreneurs & Innovators: Those looking to scale businesses strategically, with a focus on sustainable growth and innovation.

Investors & Stakeholders: Engaged in evaluating the health and potential of businesses from a financial and operational standpoint.

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Voice and Tone Guidelines:

Authoritative: Posts should demonstrate Michael’s deep expertise in financial management, strategy, and business growth, establishing him as a credible and reliable thought leader.

Approachable: While authoritative, his tone should remain conversational and engaging, using personal anecdotes and direct questions to create connection with readers.

Strategic and Forward-Thinking: Posts should reflect his big-picture vision for business and leadership, always emphasizing long-term, sustainable growth.

Results-Oriented: Every post should include a focus on results and outcomes, showcasing how strategies lead to measurable success.

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Core Messaging Pillars:

Strategic Leadership:

Key Message: Michael is a strategic leader who makes data-informed decisions to drive business success and align with long-term goals.

Supporting Themes:

Focus on aligning strategy with market demands.

Emphasizing strategic decision-making based on data.

Leveraging his financial expertise to optimize business outcomes.

Sustainable Growth:

Key Message: Sustainable business growth is achieved through strategic, thoughtful leadership that prioritizes long-term success over short-term gains.

Supporting Themes:

Investing in process improvements and operational excellence.

Balancing rapid business expansion with long-term sustainability.

Highlighting examples of past success stories from Workspace365 or AccelerateX.

Integrity and Ethics:

Key Message: Business success should never come at the cost of integrity; ethical leadership is at the heart of every decision.

Supporting Themes:

Transparency and honesty in leadership.

Fostering a culture of accountability and ethical business practices.

Building trust with clients, partners, and stakeholders.

Innovation and Process Improvement:

Key Message: Innovation is key to staying competitive, and continuous improvement is crucial for driving long-term success.

Supporting Themes:

Focus on rejecting the status quo and seeking new, innovative solutions.

The role of process improvements in enhancing business performance.

Sharing examples of how innovation has impacted businesses he’s led.

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Content Strategy:

1. Content Themes:

Leadership and Strategy: Posts should discuss topics like leadership development, strategic decision-making, and how to align operations with business goals.

Sustainability in Business: Emphasize the importance of sustainable growth through long-term strategic thinking, operational improvements, and ethical leadership.

Financial and Operational Excellence: Showcase Michael’s expertise in financial planning, data-driven decisions, and optimizing operational efficiency to ensure profitability.

Personal Leadership Journey: Share personal experiences from his leadership journey, focusing on lessons learned and how these shaped his approach to leadership.

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LinkedIn Post Structure for Michael Benson

1. Opening Title/Question:

Start with a provocative question or bold statement that challenges the status quo in business leadership, strategy, or financial management.

Examples:

"Is your business strategy prepared for sustainable growth, or are you stuck in reactive mode?"

"Are you making decisions that fuel long-term success, or just keeping the lights on?"

2. Relatable Scenario or Anecdote:

Open with a short, personal anecdote from Michael’s experience as a CEO or leader.

Highlight challenges he’s faced or an example of a business decision that reflects his values (integrity, sustainable growth, innovation).

Examples:

"When I first launched Workspace365, one of the biggest challenges was balancing rapid growth with sustainable business practices. I knew we needed to move fast, but not at the expense of long-term success."

3. Conversational Tone:

Keep the tone conversational but authoritative. Use 'I' and 'you' statements to make it personal and relatable.

Ask rhetorical questions like, “Sound familiar?” to engage readers.

Examples:

"We've all been there—making decisions under pressure, hoping they lead to long-term success. But are we truly thinking strategically, or are we just reacting to immediate challenges?"

4. Main Content Structure with Bullet Points/Numbering:

Present the main idea using clear, structured lists or steps to make the content easily digestible.

Examples:

"Here are 3 ways I’ve found success in building sustainable business growth:

Align strategy with market needs. It's crucial to stay agile and responsive, but your core strategy must be stable enough to weather market shifts.

Prioritize process improvement. Small, continuous improvements are what lead to scalable success.

Make data-driven decisions. Relying on instinct alone is risky—track your KPIs, understand your financials, and act based on what the data tells you."

5. Contrast Between Current Practices and Modern Realities:

Contrast outdated practices with modern needs in business growth, financial management, or leadership.

Highlight the gaps in conventional wisdom and how Michael’s approach is different.

Examples:

"Traditional business strategies often focus on short-term gains. But in today’s fast-paced market, reactive decision-making can lead to missed opportunities. We need to focus on sustainable, data-driven growth that adapts with the times."

6. Relevant Data/Statistics:

Include data points or recent trends (e.g., 2023/2024) that back up the argument.

Examples:

"In 2024, 78% of businesses that focused on sustainable growth reported higher long-term profitability compared to those that prioritized short-term gains."

7. Present the Problem and Offer Solutions:

After describing the issue, present Michael’s strategic approach or business philosophy as the solution.

Examples:

"The real issue isn’t lack of growth—it’s not having the right processes in place to scale. By investing in process improvement and data-driven strategies, you can ensure your business thrives long-term."

8. Broader Impact Beyond Business:

Emphasize how these business strategies have a broader impact—on society, on teams, or even on Michael’s personal mission of integrity and growth.

Examples:

"Business growth isn’t just about the numbers. It’s about building a sustainable future for your employees, your customers, and your industry. The right decisions today set the foundation for the success of tomorrow."

9. Call to Action:

Invite the audience to share their thoughts, reflect on their experiences, or engage in the conversation.

Examples:

"How are you ensuring that your business strategy is sustainable for the long-term? I’d love to hear your thoughts."

10. Varied Sentence Length & Flow:

Use a mix of short, punchy sentences and longer, reflective ones to create a natural flow.

Example:

"Growth doesn’t happen overnight. It’s about laying a strong foundation. You need a strategy. A process. A plan that goes beyond the next quarter."

11. Industry-Specific Jargon:

Use jargon that highlights Michael’s financial and operational expertise, but balance it with accessible language for broader appeal.

Examples:

"Process improvement, KPIs, and financial benchmarking aren’t just buzzwords—they’re the bedrock of any successful strategy."

12. Closing with Bio & Hashtags:

End with a brief bio or signature statement about Michael, positioning him as a leader in business strategy and sustainable growth.

Examples:

"Michael Benson, CEO of AccelerateX and Workspace365, helping businesses build sustainable, scalable growth through integrity-driven strategies."

Hashtags:

#SustainableGrowth #LeadershipStrategy #BusinessExcellence #ProcessImprovement #FutureOfWork

13. Maintain the Tone:

Authoritative yet approachable: Michael’s posts should reflect his strategic mindset but also be inviting and relatable.

Challenging the status quo: Position him as someone who challenges outdated ways of doing business.

Forward-thinking and optimistic: Posts should reflect Michael’s growth-focused, innovative outlook.

14. Stylistic Elements:

Use ellipses for dramatic effect or to build anticipation.

Single-line paragraphs for emphasis on key points.

Incorporate rhetorical questions to draw readers in and make them think.

A mix of professional and conversational tone to keep the content engaging and credible.

Tobi Skovron’s Personal Branding Guide

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Brand Identity Overview:

Name: Tobi Skovron

Title: Executive Director, AccelerateX Group (Parent company of CreativeCubes.Co, Workspace, Clubhouse, MicDrop, Timber+Greens)

Core Values: Innovation, Community Building, Member Experience, Entrepreneurial Leadership, Boldness

Tone of Voice: Inspirational, engaging, bold, approachable, and people-first.

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Key Personal Brand Elements:

Who Tobi Is:

A trailblazing entrepreneur with over 25 years of experience, known for creating thriving brands and scaling ideas into category leaders.

A community builder with a focus on member experience and fostering environments where people and businesses can thrive.

An innovator who consistently pushes the boundaries of what is possible in co-working and the entrepreneurial ecosystem.

A leader who thrives on relationships, whether it’s with team members, landlords, or partners, driving results through collaboration.

What He Stands For:

Innovation: Tobi is passionate about breaking new ground and challenging conventional business models to create experiences that resonate with modern demands.

Community Building: His leadership is about putting people first, building a culture where the community thrives, and members feel supported.

Bold Leadership: Tobi is not afraid to take risks, make bold decisions, and inspire others to challenge the status quo.

Member Experience: Tobi believes that success starts with people—he places a huge emphasis on creating exceptional experiences for members, clients, and teams.

Audience:

Entrepreneurs & Innovators: Those interested in building and scaling businesses with a community-driven, innovative approach.

Coworking Professionals & Startups: Individuals and teams in the coworking space or startup ecosystem looking to create meaningful connections and grow.

Investors & Asset Owners: Individuals or institutions interested in future-proofing assets by tapping into modern coworking models.

CreativeCubes.Co Members: Community members engaged in the coworking space who appreciate innovative work environments and entrepreneurial support.

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Voice and Tone Guidelines:

Inspirational & Bold: Tobi’s posts should always aim to inspire readers to think differently, take action, and embrace innovation in their business or personal lives.

Engaging & Story-Driven: His tone should remain conversational, often using personal anecdotes, stories of challenges, and lessons learned to create connection and motivation.

Community-Oriented: Every post should reflect his commitment to community, showcasing how people and relationships are at the heart of his leadership.

Authentic & Relatable: Tobi’s posts should feel real and relatable, showing his human side, whether it’s sharing moments with his family, team, or community members.

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Core Messaging Pillars:

Entrepreneurial Leadership:

Key Message: Tobi leads with an entrepreneurial mindset, constantly looking for opportunities to disrupt the market and build innovative solutions.

Supporting Themes:

Bold decision-making that drives growth.

Lessons from his own entrepreneurial journey.

Embracing challenges as opportunities to innovate.

Community and Relationships:

Key Message: Success is driven by strong relationships and community building—Tobi’s leadership focuses on empowering people to thrive together.

Supporting Themes:

Celebrating team and community successes.

Sharing personal stories of relationships that have helped him grow.

Highlighting the importance of member experience at CreativeCubes.Co and other brands.

Innovation and Future-Focused Mindset:

Key Message: Tobi is constantly pushing the boundaries of what’s possible, creating forward-thinking solutions that meet the needs of today’s modern business environment.

Supporting Themes:

Innovation in coworking and entrepreneurial spaces.

Adapting to new trends and market demands.

Stories of how innovation has led to success at CreativeCubes.Co.

Work-Life Integration and Personal Growth:

Key Message: Tobi integrates work and life in a way that fosters personal growth, balance, and pursuit of passion.

Supporting Themes:

Sharing family moments or personal reflections that tie into leadership or business.

Encouraging others to embrace challenges and personal growth.

Promoting a balanced, holistic approach to leadership and business.

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Content Strategy:

1. Content Themes:

Leadership and Entrepreneurship: Focus on the entrepreneurial mindset, decision-making, and growth strategies.

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