Open-source product playbook

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Go to market
Go to market

Everything that needs to happen for a successful launch.

Everything that needs to happen for a successful launch.

Launching with stakeholders

How to involve cross-functional stakeholders early on and over-communicate through the launch moment. · Shiva Rajaraman · SiNing Chan

Start with the customer, then work backwards

How the PR/FAQ helped Amazon launch products like AWS, Kindle, and Prime Video. · Colin Bryar · SiNing Chan

Bringing a solution to market takes a ton of cross-functional alignment, both internally with sales/marketing/success and externally with Beta users, partners, and community. The best product teams balance the various stakeholders needs and bring in the right folks with the right content and... you guessed it, at the right time.

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