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Open-source product playbook
  • Pages
    • Product playbook
      • How to use
      • Collab zone: Product Playbook
    • Research & design
      • Turning user insights into a product roadmap
        • Research repository template
      • Prioritizing features for the product roadmap
        • RICE template
          • How this template works
    • Development
      • Status updates (that don't) suck
        • Project updates template
        • Metric updates template
        • Team updates template
    • Go to market
      • Launching with stakeholders
        • icon picker
          Launch list template
      • Start with the customer, then work backwards
        • PR/FAQ template
    • Measure & iterate
      • Measuring feature impact
        • TARS metrics template
          • Retained Users
          • Visitor Logins
          • Usage of Feature (Last 90)
          • CSAT
          • Methodology
Open-source product playbook
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Launch list template
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Launch list template

Keep your launch team informed from the start.
so-so
Keep your team on the same page through a product launch and link your work (like the
PR/FAQ template
⁠
, a launch
dashboard
⁠
, and other
learnings
⁠
) to help guide your team.
Copy this template
⁠
Clear sample data
⁠
⁠
⁠
Launch Steps Template
Step Name
Team
Pre-launch press release
Launch dashboard
Post-launch learnings
When to use
Reasoning
Typical Duration
Localization Review
xx% of users are from other countries - ensure language localization is clear but also get a pulse on whether you could be more relevant for different geographies in the launch examples or marketing you employ
3 days
User Validation
Early feedback from core users, identify confusion, issues and iterate quickly pre-launch
7 days
Privacy Review
Compliance but also helps maintain a privacy ‘first’ culture. Depending on company or domain this may be required, esp if you handle sensitive PII.
3 days
Support Docs / Help Center
Maintain up-to-date support documentation for new features
3 days
Legal Review
Some features require guidance on legal consideration, esp in regulated domains or in cases where regulation is ambiguous/pending
5 days
Email, Social/Blog Posts, Loom video, in-product alerts
Communicate launch and activate users to try the feature; need depends on significance of launch. Many features can just be activated in product.
3 days
There are no rows in this table
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