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Open rates got SLAMMED after Gmail & Yahoo Update (examples)

If college coaches don’t open your email, they cannot respond.

No opens → No interest

If you’re not tracking opens & clicks...you shouldn’t send emails.

If your emails are in my spam folder, it’s unlikely they’re landing in the primary inbox for college coaches.

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(We can fix these because we KNOW they’re unhealthy)

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(should look something like this — second one is strong)

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