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Open rates got SLAMMED after Gmail & Yahoo Update (examples)
If college coaches don’t open your email, they cannot respond.
No opens → No interest
If you’re not tracking opens & clicks...you shouldn’t send emails.
Your emails are going to my spam. Seriously.
If your emails are in my spam folder, it’s unlikely they’re landing in the primary inbox for college coaches.
Unhealthy Campaign Examples
(We can fix these because we KNOW they’re unhealthy)
Healthy Campaigns
(should look something like this — second one is strong)
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