Today

You're a machine.

How to get the most out of this product

YouTube & Twitter “audits”

Change out Email Scripts

Add “follow up” scripts for camp invites

How am I getting more traffic & leads TODAY?

2 reels to primary

2 reels to secondary

Change insta bio to one link to call book

1 conversion focused blog post

1 YouTube video

No value posts. Insight posts only.

Insight is two things:

Why something matters

Where to look to solve a problem or find success

Insight makes people want to buy your stuff because you illuminated the gap between them and what they want.

Help them understand why they’re struggling.

Ways to create content around “why” —

Why something is bad

Why something is good

Why someone feels a certain way about something

Why one thing affects another thing

⁠

What are the primary things they “fight” their kids on?

Grades

Self promotion

Have to send emails (kid is lazy)

Have to send emails (kid thinks it’s weird)

Other kids are getting scholarships, but your kid is not

Reaching out to schools they are NOT excited about

Benefit of schools below your skill level

Coaches use email (not just social media)

Kid is timid at showcases and recruiting events

Kid is nervous for phone calls

Should you wait for your dream school to offer?

What are the primary things they complain about with other parents?

Coach doesn’t seem to care

Traveling to all these tournaments but there don’t seem to be college coaches there

Going to the lessons, the tournaments, the seminars...but still have no interest.

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