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What needs to happen to launch:

1 incredible lead magnet

Homepage with 2 buttons, one for underclassmen and one for upperclassmen

Underclassmen button goes to a page that says “coming soon” and offers the platforms where they can find free content (and the lead magnets)

Upperclassmen button goes to a testimonial breakdown landing page with a “book a call” CTA

90-Day Scholarship Sprint landing page to prep for call

Set up call booking platform

Product needs to be finished

Tracking system for customer journeys

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