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Call With Will

Deliverability with $3k offer (same just without DFY emails?)

Send to single landing page for all grades? Email capture? Page where they pick their age?
Opt-in: booked less calls, built email list
Straight to call book: booked more calls, slower email list growth

2-week cohort / Freshmen & Sophomores?

Referrals are our primary way of growing our business.
Swag for interest & offers.
Discount just for new client.
1 for 5.
Show them how to automate through their own gmail address
Logos of interested schools
Featured in...
Get on podcasts — other newsworthy social proof
Referrals and partnerships with coaches, travel teams, etc.
Something for freshmen & sophomores

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