Cut30 Notes

Dec 4th

→ Bio / Profile

Social Proof

Value Proposition

We give high school athletes an unfair advantage in the college recruiting process. Get a proven framework to get more scholarship offers.

We make getting scholarships easy. Work with us

Overlooked by college coaches? Work with us

Struggling in the recruiting process? Work with us

→ 3x edit full video

Make the video (storytelling)

Improve it (fast cuts)

Improve it again (visuals)

Then post

Do that for the next 2 days and see what happens.

→ Straight to email + call book landing page (no website)

→ Bigger, Better Title

Big letters

Black shadow

⁠

⁠

→ Less talking head, more visuals

→ More ideas (ideas are critical)

→ Kallaway video structure (dance between conflict and context)

What’s interesting?

Supporting fact that makes you raise your eyebrows (number, metric, %, etc)

Headfake that doesn’t support the second line —

→ What does my account come off like to you?

→ Thumbnails on instagram

→ 30 days challenge

→ Rate each part of the video out of 10

Script

Storytelling

Transitions

Vibe

Conflict

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