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Why we run events

Four key objectives:
Boost awareness of the EP brand and our expertise
Drive new registrations for The Coaching Village
Foster community engagement within TCV
Generate leads for EP’s paid programs (TPC, TTC, TEC)

Event types, aims & KPIs

Event type

Description

Aims

What does success look like?

Frequency

TCV community events




AMA session focused on a specific OD topic, led by Lalit
Interactive discussion, with participants asking questions and sharing their experiences
Introduce TEC program
Highlight EP’s expertise in OD
Drive new TCV registrations
Boost awareness of and interest in TEC program
Generate leads for TEC program
Participants actively participate in the session
New participants join OD group on TCV
Participants express interest in TEC program
Participants return to join future AMA sessions
1x per month
Events led by guest speakers on topics of interest and relevance to coaching community
Interactive sessions with input and engagement from participants
Drive new TCV registrations
Boost community engagement among existing TCV users
Tap into guest speakers’ audiences
Position EP as thought leader in coaching space and related topics
Participants actively participate in the session
New participants join TCV
Participants return to join future TCV community events
1x per month
Program funnel events




Provide an intro to a specific aspect of coaching fundamentals (theory, techniques, coach’s role, how to build a coaching business)
Conduct a live demo
Introduce TPC program
Q&A
Highlight EP’s expertise in coaching
Boost awareness of and interest in TPC program
Generate leads for TPC program
Drive new TCV registrations
Participants gain a better understanding of EP’s coach training expertise and TPC program
Participants become leads for TPC program
Participants visit TPC landing page for more info
Participants express interest in follow-up 1-on-1 consultation with Han Ee
1x per month
Introduce different team coaching theory, frameworks, techniques, etc.
Conduct a live role-play demo
Introduce TTC program
Q&A
Highlight EP’s expertise in team coaching
Boost awareness of and interest in TTC program
Generate leads for TTC program
Drive new TCV registrations
Participants gain a better understanding of EP’s team coaching expertise and TTC program
Participants become leads for TTC program
Participants visit TTC landing page for more info
Participants express interest in follow-up 1-on-1 consultation with Han Ee
1x per month
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