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EP Marketing
TCV Marketing Strategy 2025
Marketing Standard Operating Procedures (SOPs)
*** Leads Tracker
EP Event Strategy
Nurture Strategy
Content Strategy: EP & Han Ee's Accounts
微信日历 Content Calendar WeChat / XHS 2025
Content Calendar
Testimonials / Social Proof
B2B Consulting Marketing Content
2025 Marketing Trends By Kantar
EP Content Style Guide
Chinese Marketing Meeting Notes
rednote& wechat SOP&content
AI Readiness Mini-360
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Event Responsibilities
Roles & Responsibilities:
Role
Name
Notes
Role
Name
Notes
Event lead
OA
Ozlem Akinci
Speaker liaison
OA
Ozlem Akinci
Tech host
Astrid Dewi Rana
Moderator
OA
Ozlem Akinci
Content creator (visuals, posts, slides)
OA
Ozlem Akinci
Publisher/poster of marketing content
OA
Ozlem Akinci
Feedback launcher & collector
Astrid Dewi Rana
Photo / video capture
Astrid Dewi Rana
Lead follow-up
Han Ee Lim
Astrid Dewi Rana
There are no rows in this table
Pre-Event Task
Task
Person in Charge
Deadline
Completed?
Notes
Task
Person in Charge
Deadline
Completed?
Notes
Confirm topic, speaker, date & time
OA
Ozlem Akinci
Send EP Guest Speaker Briefing Kit to the speaker
OA
Ozlem Akinci
Create Zoom link (enable waiting room)
Astrid Dewi Rana
Draft & approve promotional content (visuals and copy)
OA
Ozlem Akinci
Set up event page on Disco (including preparing reminder emails and other settings)
Astrid Dewi Rana
Schedule/publish promotional content (LinkedIn, TCV, Mailchimp, WhatsApp)
OA
Ozlem Akinci
Conduct speaker briefing & dry run
OA
Ozlem Akinci
Finalize session flow & slides
Astrid Dewi Rana
OA
Ozlem Akinci
Set up feedback form
Astrid Dewi Rana
Upload materials to shared folder
OA
Ozlem Akinci
Prepare registration/lead tracker
Astrid Dewi Rana
There are no rows in this table
Post-Event
Task
Person in Charge
Deadline
Completed?
Notes
Task
Person in Charge
Deadline
Completed?
Notes
Download event registration list from Disco and upload to Mailchimp
OA
Ozlem Akinci
Send post-event email (slides + replay + CTA)
OA
Ozlem Akinci
Collect and summarize feedback
Astrid Dewi Rana
Update lead tracker with notes
Astrid Dewi Rana
Follow-up with leads (email / LinkedIn)
Han Ee Lim
Publish recap post on LinkedIn
OA
Ozlem Akinci
Clip & share highlight video (if applicable)
OA
Ozlem Akinci
Archive all materials in shared folder
OA
Ozlem Akinci
Astrid Dewi Rana
There are no rows in this table
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