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Tasks
Week
Week
Week
Task
Status
Owner (Suggested)
Estimated Time (hrs)
Actual Time (hrs)
Column 9
Automatable?
Outsource-Ready?
Notes
Week
Task
Status
Owner (Suggested)
Estimated Time (hrs)
Actual Time (hrs)
Column 9
Automatable?
Outsource-Ready?
Notes
Week 2
11
Write welcome & nurture email sequence (5-part)
Not Started
VA/Freelancer
1.5
-1.5
Yes
Yes
Create CBD-free landing page (for Meta ads)
Not Started
VA/Freelancer
2
-2
Yes
Yes
Create Meta ad copy & visuals for CBD-free funnel
Not Started
VA/Freelancer
2
-2
Possible
Yes
Install Meta Pixel on landing page
Not Started
VA/Freelancer
1
-1
Yes
Yes
Connect email marketing tool (e.g., Klaviyo, MailerLite)
Not Started
You
1
-1
Yes
Optional
Add branded Story Highlights (and custom covers)
You
Create Meta-safe landing page using plant-based language
Not Started
VA/Freelancer
2
-2
Possible
Yes
Write ad copy and launch sample offer funnel (Meta)
Not Started
VA/Freelancer
1.5
-1.5
Possible
Yes
Optimize website speed & mobile layout
VA/Freelancer
Write compliant product descriptions (no 'CBD', 'pain')
Add star reviews
Week 3
6
Launch Meta ads with $5–10/day budget
Not Started
You
1
-1
Yes
Optional
Create second version of landing page for A/B testing
Not Started
VA/Freelancer
2
-2
Possible
Yes
Start collecting testimonials (email or survey)
Not Started
You
1
-1
Yes
Optional
Publish one SEO blog post (low-competition keyword)
Not Started
VA/Freelancer
2
-2
Possible
Yes
Basic SEO sweep: GSC setup, meta tags, CBD disclaimers
Not Started
VA/Freelancer
2
-2
Yes
Optional
Start Meta ad testing ($5–10/day budget)
Not Started
You
1
-1
Yes
No
Week 4
4
Monitor ad performance (CTR, CPL, email opt-ins)
Not Started
You
1
-1
Yes
Optional
Send first email offer to leads (free sample or 20% off)
Not Started
You
1
-1
Yes
Optional
Create product FAQs for sales page
Not Started
VA/Freelancer
2
-2
Possible
Yes
Reach out to 2–3 micro influencers for product mentions
Not Started
VA/Freelancer
1
-1
Possible
Yes
Week 5
5
Create wholesale inquiry page (CBD-safe language)
Not Started
VA/Freelancer
2
-2
Possible
Yes
Write 2 cold outreach emails for retail prospects
Not Started
VA/Freelancer
1.5
-1.5
Yes
Yes
Compile list of 25 retailers to contact
Not Started
VA/Freelancer
1
-1
Possible
Optional
Record 1 short customer testimonial (text or video)
Not Started
VA/Freelancer
1
-1
Possible
Optional
Create wholesale landing page and inquiry form (CBD-free)
Not Started
VA/Freelancer
2
-2
Possible
Yes
Week 6
6
Send wholesale outreach emails to 10 prospects
Not Started
VA/Freelancer
1.5
-1.5
Yes
Yes
Add trust badges, UGC, and reviews to landing page
Not Started
VA/Freelancer
1
-1
Possible
Yes
A/B test CTA button or headline on landing
Not Started
VA/Freelancer
1
-1
Possible
Optional
Publish second blog post targeting boomer-friendly term
Not Started
VA/Freelancer
2
-2
Possible
Yes
Write 2–3 cold outreach emails for wholesale
Not Started
VA/Freelancer
1.5
-1.5
No
Yes
Add wholesale callout/link to retail site (footer or nav)
Not Started
You
0.5
-0.5
No
Optional
Week 7
4
Check SEO index status and crawl errors (GSC)
Not Started
VA/Freelancer
1
-1
Possible
Optional
Create retargeting audiences on Meta
Not Started
VA/Freelancer
2
-2
Yes
Yes
Send follow-up emails to email list with discount
Not Started
You
1
-1
Yes
Optional
Build affiliate/referral form (manual or tool-based)
Not Started
VA/Freelancer
1.5
-1.5
Possible
Optional
Week 8
4
Run short promo campaign (bundle or limited-time offer)
Not Started
VA/Freelancer
1
-1
Possible
Optional
Update blog with product links and internal SEO
Not Started
VA/Freelancer
1
-1
Possible
Yes
Follow up with wholesale leads via phone or LinkedIn
Not Started
VA/Freelancer
1
-1
Possible
Optional
Compile performance report: sales, leads, ad ROI
Not Started
You
1.5
-1.5
Yes
Optional
Week 9
1
Write 1 SEO blog post per month targeting seniors
Not Started
VA/Freelancer
1.5
-1.5
No
Yes
Week 10
5
Optimize website speed & mobile layout
Not Started
VA/Freelancer
1
-1
Possible
Optional
Write compliant product descriptions (no 'CBD', 'pain')
Not Started
VA/Freelancer
1.5
-1.5
Possible
Yes
Collect UGC and testimonials via email funnel
Not Started
You
1
-1
Yes
Optional
marketplace websites
Add star reviews
Not Started
Wendy
0.25
-0.25
Week 11
1
Submit to 1 directory and 1 blog for backlinks
Not Started
VA/Freelancer
0.5
-0.5
Possible
Yes
Week 12
1
Funnel and ad performance review (A/B test CTA)
Not Started
You
1
-1
Yes
Optional
My overall list of TODOS
Week 1
0
Week 2
2
Week 3
3
Week 4
2
Week 5
0
Week 6
1
Week 7
1
Week 8
1
Week 9
0
Week 10
6
Week 11
0
Week 12
1
Week 1
0
Week 2
2
Week 3
3
Week 4
2
Week 5
0
Week 6
1
Week 7
1
Week 8
1
Week 9
0
Week 10
6
Week 11
0
Week 12
1
Connect email marketing tool (e.g., Klaviyo, MailerLite)
Not Started
You
1
Yes
Optional
Add branded Story Highlights (and custom covers)
You
Launch Meta ads with $5–10/day budget
Not Started
You
1
Yes
Optional
Start collecting testimonials (email or survey)
Not Started
You
1
Yes
Optional
Start Meta ad testing ($5–10/day budget)
Not Started
You
1
Yes
No
Monitor ad performance (CTR, CPL, email opt-ins)
Not Started
You
1
Yes
Optional
Send first email offer to leads (free sample or 20% off)
Not Started
You
1
Yes
Optional
Add wholesale callout/link to retail site (footer or nav)
Not Started
You
0.5
No
Optional
Send follow-up emails to email list with discount
Not Started
You
1
Yes
Optional
Compile performance report: sales, leads, ad ROI
Not Started
You
1.5
Yes
Optional
social banner to website
Completed
You
create model for brand voice and content tone
Completed
You
Set up Google Analytics + Search Console
Completed
You
1
Yes
Optional
Social media setup and optimization
Completed
You
2
No
Yes
Marketing strategy research and funnel planning
Completed
You
2
No
Optional
Collect UGC and testimonials via email funnel
Not Started
You
1
Yes
Optional
Funnel and ad performance review (A/B test CTA)
Not Started
You
1
Yes
Optional
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