Skip to content
Focus on “hemp-based” or “plant-based relief”Show people using the product, testimonials, lifestyle imageryUse soft benefits: “support flexibility,” “daily comfort,” etc.Mention “CBD,” “pain,” “cure,” or “anti-inflammatory”Link to pages that contain the word “CBD”
🧴 “Free Sample of Our Hemp Relief Cream – Just Cover Shipping”📚 “Free Guide: 5 Natural Remedies to Soothe Muscle Tension”💬 “Quiz: What’s Your Natural Recovery Style?”Avoid the word “CBD” entirelyDo NOT link to your main CBD storeUse a separate domain or landing subdomain if needed
Welcome Email: "Here’s what to expect + a quick gift"Education Email: "What’s inside our cream (including CBD!)"Science/Benefits: "Why doctors and athletes love our formula"Testimonials/Proof: "Real stories from real relief seekers"Soft Sell: “Your special offer: 20% off our premium CBD cream”
Hosted on your main siteOptimized for SEO & conversionContains:Trust badges (GMP, third-party tested)FAQs about legality and shippingReviews, UGC, and product education
Funnel Overview (4 Stages)
Funnel Stage
Platform
Goal
Allowed on Meta?
Funnel Stage
Platform
Goal
Allowed on Meta?
1. Ad Creative
Facebook/Instagram
Attract attention (CBD-free messaging)
✅ YES
2. Landing Page
Website (CBD-free)
Collect email/SMS for lead
✅ YES
3. Email/SMS Drip
Email/SMS platform
Nurture & educate about CBD cream
✅ YES (off Meta)
4. Sales Page
Website (CBD product)
Convert with product offer
✅ YES (off Meta)
There are no rows in this table
🛍 Funnel Structure
Table 5
Stage
Content Focus
Channels
Goal
Stage
Content Focus
Channels
Goal
Awareness
Fast-acting, all-natural relief; "before/after" demos Content: Educational blog posts about natural pain management
Channels: Google Ads, Reddit communities, organic social media
Goal: Introduce plant-based alternatives to traditional pain relief
Interest
Ingredient education (CBD + Celadrin); reviews Ingredient deep-dives, comparison guides, customer stories
Channels: Email nurture sequences, retargeting ads
Goal: Build trust and demonstrate product superiority
Desire
Real customer testimonials; expert/medical content money-back guarantee, easy ordering process
Channels: Landing page, product reviews, limited-time offers
Action
Promo offer; urgency; easy link to shop
Goal: Convert to first purchase (retail or wholesale)
Loyalty
Rewards, testimonials, ambassador program Content: Usage tips, wellness education, loyalty rewards
Channels: Email newsletters, customer service follow-up
Goal: Encourage repeat purchases and referrals
There are no rows in this table
🧩 1. Top-of-Funnel Ad (CBD-Free)
Objective: Engagement, traffic, or lead gen
Message Example:
“Tired of joint stiffness? Discover our natural plant-based cream for daily relief. 🌿 Backed by wellness experts.”
✅ DO:
❌ DON’T:
📄 2. Bridge Page / CBD-Free Lead Magnet
Landing Page Goal: Capture email or SMS in exchange for a freebie
Examples of Offers:
Design Notes:
📧 3. Email & SMS Nurture Series (Off Meta)
Goal: Educate & promote your CBD product safely
Email Flow Example (5-day sequence):
💡 You can now openly say “CBD”, mention pain, link to your product page, etc.
🛒 4. Sales Page (CBD Product)
🔐 Tools to Use
Table 2
Funnel Stage
Recommended Tool
Funnel Stage
Recommended Tool
Landing Pages
Unbounce, Systeme.io, LeadPages
Forms
Typeform, ConvertKit, Mailchimp
Email/SMS
Klaviyo, Drip, MailerLite, Postscript
Analytics
GA4, Meta Pixel (installed only on CBD-free pages)
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.