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50% discount on orders of 50+ unitsMinimum order quantities based on product sizeDedicated wholesale landing page with B2B messagingPersonal consultation calls for larger accountsLocal wellness centers and spasChiropractors and physical therapy clinicsIndependent pharmacies and health storesFitness centers and yoga studios
Healthcare Practices: Chiropractors, physical therapy clinics, massage therapists, acupuncturistsWellness Centers: Spas, wellness retreats, holistic health centersRetail Locations: Independent pharmacies, health food stores, supplement shopsFitness Industry: Gyms, yoga studios, Pilates centers, sports therapy clinicsProfessional Services: Sports medicine clinics, rehabilitation centersBeauty salons and med spasSenior living facilities (compliance permitting)Corporate wellness programsOnline health retailers
Identify decision makers (owners, buyers, managers)Research current product offerings to find gapsCheck business licensing and compliance requirementsAnalyze location demographics and customer baseVerify business legitimacy and financial stabilityDirect phone numbers and email addressesLinkedIn profiles of key decision makersBusiness addresses for sample shipmentsPreferred communication methods
Professional introduction with value propositionBrief company overview and product benefitsOffer free sample or trial periodRequest 15-minute discovery callEmail 2 (Week 1): Share customer testimonials and case studiesEmail 3 (Week 2): Educational content about CBD market trendsPhone Call (Week 3): Direct outreach attemptEmail 4 (Week 4): Limited-time wholesale offerLinkedIn Connection (Week 5): Social selling approachFinal Email (Week 6): Last attempt with special incentive
Product catalog with detailed specificationsWholesale price list with tier pricingMarketing materials for resale (shelf talkers, brochures)Certificate of analysis and third-party lab resultsBusiness license and insurance documentationTerms and conditions for wholesale accountsFree product samples for qualified prospectsPoint-of-sale materials for testing30-day trial period with return privilegesStaff training materials and product education
What pain relief products do you currently carry?What's your typical customer demographic?How do you typically evaluate new products?What's your decision-making timeline?What minimum margins do you require?Current supplier pain pointsInventory management preferencesMarketing support requirementsPricing sensitivity and competition analysis
50% discount from retail pricing (as specified)Minimum order quantities (MOQ)Payment terms (Net 30, credit applications)Shipping and handling policiesReturn and exchange policiesStaff training on product benefits and usageMarketing co-op opportunitiesExclusive territory rights (if applicable)Volume discounts for larger orders
Welcome package with ordering instructionsIntroduction to account managerSetup of online ordering portal accessInitial order planning and inventory recommendationsRegular check-ins and performance reviewsNew product launches and updatesMarketing campaign collaborationProblem resolution and customer service
Wholesale Outreach
Wholesale Offer Structure:
Wholesale Target Segments:
Wholesale outreach for a CBD pain relief cream consists of systematically identifying and contacting businesses that would retail your product to their customers. Here's what the complete process involves:
Target Business Identification
Primary Targets:
Secondary Targets:
Research and Qualification Process
Business Intelligence Gathering:
Contact Information Collection:
Multi-Touch Outreach Sequence
Initial Contact (Email 1):
Follow-up Sequence:
Sales Materials and Documentation
Wholesale Package Includes:
Sample Program:
Qualification and Discovery Process
Initial Discovery Questions:
Needs Assessment:
Proposal and Negotiation
Wholesale Terms Structure:
Value-Added Services:
Relationship Management and Support
Onboarding Process:
Ongoing Support:
The key to successful wholesale outreach is professional messaging tailored to businesses that understand technical specifics and operational intricacies , combined with pricing strategies based on order size that make customers feel understood and valued . This systematic approach typically requires 40-60 hours of work initially to build a database and launch outreach to 100-200 qualified prospects, making it a perfect consulting deliverable that justifies your strategic expertise and hourly rate.
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