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KPIs

Key Performance Indicators (KPIs)

Revenue Metrics:

Monthly recurring revenue (MRR)

Average order value (AOV)

Customer lifetime value (CLV)

Wholesale vs. retail revenue ratio

Marketing Metrics:

Cost per acquisition (CPA)

Return on ad spend (ROAS) - Target: 4:1 minimum

Email open rates - Target: 25%+

Website conversion rate - Target: 2-4%

Engagement Metrics:

Website traffic growth (month-over-month)

Email subscriber growth rate

Social media engagement rate

Blog content shares and backlinks

Customer Satisfaction:

Net Promoter Score (NPS)

Customer review ratings across platforms

Return/refund rates

Customer service response time

Operational Metrics:

Inventory turnover rate

Wholesale inquiry conversion rate

Marketplace ranking positions

Organic search rankings for target keywords

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