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Proposal
EXECUTIVE SUMMARY
This focused 4-month plan prioritizes SEO-driven organic growth to generate direct sales and attract wholesale customers while building measurable systems for ongoing optimization.
Primary Objectives
- Build strong SEO foundation for organic traffic and sales
- Acquire wholesale customers through targeted content and outreach
- Establish tracking systems for data-driven iteration
- Create sustainable processes the client can manage
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MONTHLY FOCUS AREAS
MONTH 1: Foundation & SEO Setup
(Weeks 1-4)
- SEO Foundation: Comprehensive keyword research, technical audit, and optimization
- Content Strategy: Create cornerstone educational content and FAQ pages
- Systems Setup: Email marketing, analytics, and social media tools
- Wholesale Prep: Build dedicated wholesale landing page and inquiry system
MONTH 2: Content Creation & Lead Generation (Weeks 5-8)
- SEO Content: Launch regular blog publishing focused on natural pain relief
- Local SEO: Target wholesale opportunities in specific markets
- Social Proof: Implement customer review and testimonial collection
- Paid Marketing: Basic Meta ads and retargeting setup
MONTH 3: Wholesale Outreach & Advanced SEO (Weeks 9-12)
- Direct Sales: Launch wholesale outreach campaign to 25+ prospects
- Advanced SEO: Optimize for featured snippets and voice search
- Link Building: Execute backlink campaign with wellness publications
- Customer Retention: Implement referral programs and email sequences
MONTH 4: Optimization & Scaling Prep (Weeks 13-16)
- Performance Analysis: Comprehensive review of all marketing efforts
- Conversion Optimization: A/B test key pages and improve performance
- Seasonal Strategy: Launch holiday/seasonal content campaigns
- Future Planning: Document learnings and plan next phase scaling
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ROLE RESPONSIBILITIES
Client Responsibilities (Your Tasks)
- Weekly: Social media scheduling (with provided content and approval)
- Weekly: Respond to wholesale inquiries and customer reviews
- Weekly: Monitor SEO and sales performance (15-30 min reviews)
- Monthly: Collect new customer testimonials and success stories
- Ongoing: Approve content before publication
IDIA Responsibilities
- SEO: All technical SEO, keyword research, and content creation
- Content: Blog writing, website optimization, and educational materials
- Wholesale: Outreach campaigns, lead generation, and follow-up sequences
- Analytics: Performance tracking, reporting, and optimization recommendations
- Systems: Email automation, landing page creation, and tool management
KEY PERFORMANCE INDICATORS
SEO Metrics
- Organic traffic growth (target: 150% increase by month 4)
- Keyword rankings for “natural pain relief” and related terms
- Featured snippet captures for high-value queries
- Backlinks from wellness and health publications
Sales Metrics
- Direct website sales conversion rate
- Wholesale inquiries generated per month
- Email list growth and engagement rates
- Customer lifetime value and repeat purchase rate
Wholesale Metrics
- Number of wholesale prospects contacted
- Wholesale inquiry-to-customer conversion rate
- Average wholesale order size
- Retail partner onboarding success rate
DELIVERABLES BY MONTH END
Month 1:
- Fully optimized website with SEO foundation
- 3 cornerstone educational articles published
- Email marketing system with welcome sequence
- Wholesale landing page and inquiry system
Month 2:
- 8+ SEO-optimized blog posts published
- Customer review collection system active
- Basic paid advertising campaigns running
- Social media content calendar established
Month 3:
- Wholesale outreach to 25+ prospects completed
- Advanced SEO optimizations implemented
- Customer referral program launched
- Backlink building campaign executed
Month 4:
- Comprehensive performance analysis completed
- Seasonal content campaign launched
- Next phase scaling strategy documented
- All systems optimized based on 4-month data
EXPECTED OUTCOMES
By the end of 4 months, you should have:
- SEO-driven organic traffic generating consistent daily visitors
- 3-5 wholesale customers providing bulk order revenue
- Clear data insights showing what’s working for scaling decisions
- Streamlined systems you can manage with minimal daily time investment
- Strong foundation for explosive growth in months 5-8
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