Explore

Updated Task List

Tasks

Tasks

Phase

Week

Task Name

Responsible

Status

Est. Time

Outsourceable

Priority

Automatable

Column 10

Foundation

Connect email marketing tool (Klaviyo, MailerLite)

1-2 hrs

Foundation

Write compliant product descriptions (no 'CBD', 'pain')

1 hr

Foundation

Set up Link-in-bio (Linktree or Milkshake)

1 hr

Foundation

Optimize website speed & mobile layout

Foundation

Design branded Canva templates (Reels covers, carousels)

4-6 hrs

Foundation

Connect all accounts to scheduling tool

2-3 hrs

Foundation

Create highlight covers (Instagram)

2 hrs

Foundation

Launch TikTok Business account

1 hr

Foundation

Create YouTube Channel (for Shorts & testimonials)

1-2 hrs

Comprehensive keyword research focusing on "natural relief," "joint comfort," "mobility support"

Technical SEO audit and priority fixes

Schema markup implementation

Content Systems

Create CBD-free landing page (for Meta ads)

6-8 hrs

Content Systems

Set up Notion/Airtable board for content planning

2-3 hrs

Content Systems

Write welcome & nurture email sequence (5-part)

6-8 hrs

Content Systems

Start collecting testimonials (email or survey)

2-3 hrs

Create 15+ high-value educational articles

Content Systems

Create post types: carousels, single posts, testimonials

4-5 hrs

Content Systems

Prewrite captions (10-15 drafts across pillars)

5-6 hrs

Content Systems

Start building evergreen content library (20+ assets)

8-10 hrs

Content Systems

Batch record demo videos (10+)

6-8 hrs

Content Systems

Film 3 founder story clips

3-4 hrs

Content Systems

Upload media bank (UGC, product, testimonials, B-roll)

3-4 hrs

SEO content calendar for 12 months

Lead Generation

Create landing page for quiz or lead magnet

8-10 hrs

Lead Generation

Install Meta Pixel on landing page

1-2 hrs

Lead Generation

Optimize website speed & mobile layout

4-6 hrs

Optimize existing product pages

Lead Generation

Write & automate 5-part welcome email series

6-8 hrs

Lead Generation

Launch Meta ads with $5-10/day budget

2-3 hrs

Lead Generation

Write compliant product descriptions (no 'CBD', 'pain')

4-5 hrs

Local SEO optimization for wholesale opportunities

Lead Generation

Setup ManyChat or IG Auto-DM

3-4 hrs

Lead Generation

Create second version of landing page for A/B testing

4-6 hrs

Paid Ads

Start Meta ad testing ($5-10/day budget)

2-3 hrs

Paid Ads

Monitor ad performance (CTR, CPL, email opt-ins)

1-2 hrs

Paid Ads

Send first email offer to leads (free sample or 20% off)

1-2 hrs

Weekly SEO-optimized blog posts

Paid Ads

Publish one SEO blog post (low-competition keyword)

4-6 hrs

Paid Ads

Basic SEO sweep: GSC setup, meta tags, CBD disclaimers

4-5 hrs

Build educational resource hub

Paid Ads

Run engagement ad for top-performing Reel (IG/FB)

2-3 hrs

Paid Ads

Create retargeting campaign for product page visitors

3-4 hrs

Paid Ads

Create product FAQs for sales page

3-4 hrs

Influencers

Reach out to 2-3 micro influencers for product mentions

2-3 hrs

Influencers

Research 25 micro-influencers (3-10k followers)

4-6 hrs

Influencers

Run "Testimonial Mashup" video ad

3-4 hrs

Influencers

Run A/B Test: UGC ad vs Founder ad

2-3 hrs

Influencers

Create wholesale inquiry page (CBD-safe language)

4-6 hrs

Influencers

Write 2 cold outreach emails for retail prospects

2-3 hrs

Influencers

Compile list of 25 retailers to contact

3-4 hrs

Influencers

Record 1 short customer testimonial (text or video)

2-3 hrs

UGC & Community

DM past customers asking for photo/video testimonials

2-3 hrs

UGC & Community

Run "Before & After Relief" campaign

4-5 hrs

UGC & Community

Launch "60-Second Relief Challenge" on IG & TikTok

3-4 hrs

UGC & Community

Create wholesale landing page and inquiry form (CBD-free)

6-8 hrs

UGC & Community

Send wholesale outreach emails to 10 prospects

2-3 hrs

UGC & Community

Use Story polls/quizzes for market research

1-2 hrs

UGC & Community

Add trust badges, UGC, and reviews to landing page

3-4 hrs

UGC & Community

Launch monthly "Glow Up with Relief" email series

4-5 hrs

UGC & Community

Collect 20+ UGC videos into shared folder

3-4 hrs

UGC & Community

Highlight a customer story every week

1-2 hrs

UGC & Community

Invite early fans to join affiliate program

2-3 hrs

UGC & Community

A/B test CTA button or headline on landing

2-3 hrs

Scale & Optimize

Weekly performance review meeting (Reels, sales, email)

1-2 hrs

Scale & Optimize

Use analytics dashboard (Later, Metricool, Google Analytics)

2-3 hrs

Scale & Optimize

Document top content performers

2-3 hrs

Scale & Optimize

Send follow-up emails to email list with discount

1-2 hrs

Scale & Optimize

A/B test product pricing or bundles

2-3 hrs

Scale & Optimize

Adjust post formats based on engagement

2-3 hrs

Scale & Optimize

Run short promo campaign (bundle or limited-time offer)

3-4 hrs

Scale & Optimize

Survey customers for product feedback

2-3 hrs

Scale & Optimize

Build affiliate/referral form (manual or tool-based)

4-6 hrs

Scale & Optimize

Compile performance report: sales, leads, ad ROI

3-4 hrs

Scale & Optimize

Launch limited-edition scent

8-10 hrs

Scale & Optimize

Start loyalty program (points = discounts)

6-8 hrs

No results from filter

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Weekly Tasks

Weekly Tasks

Phase

Week

Task Name

Responsible

Status

Est. Time

Outsourceable

Priority

Automatable

Column 10

4-6 SEO-optimized articles per month

Competitor content analysis

Performance tracking and optimization

Add star reviews to website

Write 1 SEO blog post targeting seniors

4-6 hrs

Weekly Educational Tip

Collect UGC and testimonials via funnel

There are no rows in this table

⁠

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