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Google Analytics & Console Setup

Google Business Profile

✅ Google Analytics 4 Setup (Universal Process)

🔹 Step 1: Prep Your Accounts

Log into your main Google Account (business or client-specific)

Visit

https://analytics.google.com⁠

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Click Admin > Create Account

Name your account (e.g., "Sunshine Sites")

Enable data sharing settings as needed

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🔹 Step 2: Create a GA4 Property

In the same Admin section, click Create Property

Name (e.g., "sunshinemiraclecream.com")

Time zone and currency

Choose Web as data stream type

Enter full domain URL

Name the data stream (e.g., “Main Site”)

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🔹 Step 3: Add GA4 Tag to Site

Copy the G-tag (G-XXXXXXXX) from the setup

Add to website header:

For WordPress: use Insert Headers & Footers or theme settings

For Shopify: paste into theme.liquid before </head>

For Unbounce or Leadpages: use Script Manager

Alternatively, install via Google Tag Manager

⁠

🔹 Step 4: Verify Tracking Works

Use Google Tag Assistant or Realtime Reports in GA

Visit the website from an incognito browser to test real-time tracking

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🔹 Step 5: Configure GA4 Essentials

Enable Enhanced Measurement (scrolls, outbound clicks, etc.)

Set up Conversions:

Sample: Form submit, button click, sample checkout

Link to Google Ads (if running ads)

Adjust Data Retention to 14 months (default is 2)

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📈 Google Search Console (GSC) Setup

🔹 Step 1: Access GSC

Go to

https://search.google.com/search-console⁠

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Click “Add Property”

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🔹 Step 2: Verify Ownership

Choose one:

Domain (preferred): Requires DNS verification

URL prefix (easier): Lets you verify with HTML tag, GA, or file upload

Verification Options:

DNS TXT record (recommended for full domain)

HTML meta tag (for WordPress/Shopify etc.)

Google Analytics (if same account is used)

File upload (FTP access required)

⁠

🔹 Step 3: Submit Sitemap

Format: https://yourdomain.com/sitemap.xml

If using WordPress + Yoast or RankMath, the plugin generates this

Shopify: Append /sitemap.xml to your store domain

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🔹 Step 4: Inspect & Request Indexing

Paste live URLs into “URL Inspection” tool

Click “Request Indexing” for any new or updated page

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🔹 Step 5: Monitor Performance

Check the Performance tab for clicks, impressions, and keywords

Track Coverage tab for crawl issues

Monitor Experience tab for Core Web Vitals and Mobile Usability

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🔐 Bonus Tips (CBD Product Sites)

Use a clean, CBD-free domain for Meta ad funnels to avoid risk of GSC/GA flagging

Don’t use misleading redirects — GSC may deindex manipulated landing paths

Always include privacy policy + terms to pass Google bot checks

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