User Research Methods

As I mentioned before, I have put a hypothesis in mind. What I got to do next is to turn it into a valid user problem by a small user interview that personally use IKEA mobile apps. As for this research, I wrote my hypothesis to be :

As a user, I find it hard exploring what product I’m looking for in IKEA

Then I went to the users who have been using IKEA apps and ask from their perspective-wise wether it’s a valid point.

I went to ask 9 IKEA users that have been using it for around 5 months to a year. It turns out,
8 out of 9 found this issue a valid problem

Once, I got the problem valid, I went to the next step, which is:

Next Step

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