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Improving IKEA mobile apps experience
The next step is about ‘how’. This will define how the design will try to at least fix the issue. So I put my how might we notes in the table below.
What's the real problem here?
As a user I find it hard exploring what product I’m looking for in IKEA
The layout is not improved enough to meet users’ need
The design is not feasible enough
Simplify layout to provide easier product searching process
Make it easier to reach by thumbs
Implement more intuitive wording and layout.
There are no rows in this table
See how the design turns out to be:
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