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User Pain

In this step of putting yourself in the users’ shoes, I convert the insights that I got from the users into user pain. In that case, I would be able to better empathize in order to further understand what turns out to be user’s problem all along.
Here’s how the table looks like:
User stories
Real problem
As a user I find it hard exploring what product I’m looking for in IKEA
The layout is not improved enough to meet users’ need
The design is not feasible enough
Lack of clarity
Ecky Alimansyah
There are no rows in this table

The user story is ready, now what I got to do is to define the solutions for each problems.

Next Step

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