User Pain

In this step of putting yourself in the users’ shoes, I convert the insights that I got from the users into user pain. In that case, I would be able to better empathize in order to further understand what turns out to be user’s problem all along.

Here’s how the table looks like:

User stories

Real problem

Author

As a user I find it hard exploring what product I’m looking for in IKEA

The layout is not improved enough to meet users’ need

The design is not feasible enough

Lack of clarity

Ecky Alimansyah

There are no rows in this table

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The user story is ready, now what I got to do is to define the solutions for each problems.

Next Step

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How Might We⁠

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