This SOP outlines the process for using VidTao, a YouTube ads spy tool, to analyze successful advertising campaigns, with the aim of developing enhanced marketing strategies for our brand.

Scope

This SOP is intended for the marketing team, including digital marketers, content creators, and strategists involved in planning and executing YouTube advertising campaigns.

Responsibilities

Marketing Manager: Ensure compliance with the SOP and oversee the campaign development process.

Digital Marketing Analysts: Conduct the research and analysis of campaigns using VidTao.

Content Creators: Adapt insights from successful campaigns to create unique and engaging content.

Ad Operations Specialist: Implement and monitor the performance of YouTube ad campaigns.

Procedure

Step 1: Accessing VidTao

1.1. Log in to the VidTao platform using the provided team credentials.

1.2. Familiarize yourself with the interface, focusing on the "Top Videos" and filtering features.

Step 2: Applying Strategic Filters in VidTao

2.1. Navigate to the "Top Videos" section and apply the "unlisted" filter to isolate potential ads.

2.2. Use the duration filter to select videos longer than 10 minutes.

2.3. Set the timeframe to the last 30 days to focus on recent and successful campaigns.

Step 3: Analyzing Top Performing Ads

3.1. Review the structure and introductory tactics of the top-performing ads identified.

3.2. Take notes on engaging questions, hooks, and overall content strategy that appears effective.

Step 4: Transcription and Dissection

4.1. Choose key ads for detailed analysis and transcribe them using services like Rev.com.

4.2. Break down the ads to understand their narrative flow, messaging tactics, and calls-to-action.

Documentation and Reporting

Keep detailed records of all research, campaign designs, and performance metrics.

Submit monthly reports to the marketing manager summarizing findings, performance, and recommendations for future campaigns.

Review and Revision

This SOP should be reviewed annually or as significant updates to VidTao's platform occur.

Revisions must be approved by the Marketing Manager and communicated to the relevant team members.

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