Using the same project file on the technical editing, we can now proceed with the Creative Editing.
What is Creative Editing?
Creative editing is essentially the process where the script and shot list comes to life. The editor takes the cleaned clips and assembles them into a fully edited video resembling the given references.
To learn more about Creative Editing, watch this How Many Videos Should You Render?
Ideally, what we want is to have at least 3 versions of a video with different hooks but because we want to maximize testing videos, you will need to render 3 versions of a video using a single script.