1. Competitor Analysis

One key factor why I think this video works is because it sounds like she’s just talking to a friend. She didn’t show anything fancy and new but with how she formulated what she’s trying to say, it has become very effective and interesting to watch.

Just like other videos, this one is pretty simple. The storytelling concept is one that we usually use but this formula, I think, works a lot better. If there’s anything clever about this, it is that the content creator emphasized the failed solutions that she tried in a very good and believable delivery. The hook part is also great. Showing the before and after then proceeding with the desired result and failed solution, it is just a “chef’s kiss”. The story ties in very well. It feels and sounds realistic. Telling her favorite USP is just the perfect cherry on top.

I think there are other better skits out there but within our search filters on Minea, this is the only one that appeared. If there’s anything that I think made this video work, I think it is that it is short and straight to the point. It’s not trying to be anything it isn’t. It’s not exaggerated but still quite funny with a good punchline that served as a CTA in the end. Also, the video portrayed a very relatable situation that everyone can surely relate to.

This one is pretty tricky. The concept is more like a day in the life but this one works so well because the best way to show how the product works is by showing the results even with her excessive food intake. I think what we can get from this one is the idea of emphasizing the beauty of daily life after overcoming a certain issue like plantar fasciitis. In that way, it can sound native and less like an ad but still effective in a certain degree.

It reached a lot of viewers because most people have bad posture and slouching is one factor leading to this. Having the product used in the demo is a must-see in the video or else viewers would have skipped the video right after the hook(which I think is a bit long). The model’s experience/reaction upon use of the product at the end is also a good part we can copy that can lead to conversion.

This ad looks really native with the voiceover having a second voice having reactions which made it catchy and light even though the influencer is stating benefits and USPs right after the hook. It did not rely much on text overlays because the clips already show how it’s used and how versatile the product is addressing different shoulder problems. The part where he states “I’ll never need these again” then kicking some Ibuprofen is also something we can pick-up because this shows how reliable the product is that they won’t need to resort on taking painkillers.

Simply answering with how the product works, the video may have converted or generated leads by being relevant from the beginning. The influencer states menstrual symptoms after she went off the pill, such as cramps and massive hair loss which the product addresses. It looked native by not being salesy but having that direct CTA leading to the landing page which really aligns with the ad showing testimonial and benefits of Elix.

This ad having that inclusivity (being a fit for women on post-pregnancy and emphasizing comfort when wearing their product/s is a highlight that could have piqued the viewers’ interest. Having a simple narrative while doing a series of activities with the product on is one good concept. Again, utilizing shot angles that makes the series of clips have a good flow is a must.

As simple as it is, the ad targets those experiencing menstrual symptoms. It’s a mix of a styling reel and product demo. The USPs which are: portability, being rechargable which makes it handy, is really enticing although it did not show much of the problem. The ad only showed its benefits and a clear CTA of getting it while at a 50% discount.

Even though the concept is pretty common and not too technical, I think there are many factors to consider why this ad is working very well: It talks about how the product is different from its reference which in this case is the apple cider vinegar. The founder being featured in Shark Tank which is a very famous show The video being not too sales-y. It focuses more on the story of how she came up with the product. The CTA is really weak to non-existent. The founder and the video sounds and feels organic. The genius of it is that it is really aligned with what the branding is trying to be “The hip friend who likes to party hard but is also health-conscious”.

Apparently, people were commenting “zesty” on it which basically refers to the LGBTQ+ community. It is quite controversial for some but I think the target market here are the members of the community. This ad serves as a message to them that says “Does the world bother you again? Don’t mind them. Just get our product and feel the happy vibes again.” For the selected market, this could be a very effective ad but know that this could backfire as well. The lesson that we can take from here is to apply belongingness.

Skits are nothing new to the platform but from the comments, we can assume that the reason why it works is because of the following factors: The line “don’t worry, mommy can take care of that” seems to be a very relatable and aspirational line for most audiences. Most comments talk about how they would love to have a momma that’ll provide advice when they do have cramps as most mother would brush it off or make fun of it. This ad might trick you into thinking that it is targeted towards general women or teens who experience excruciating pain and cramps during their periods but in reality, it is targeted towards moms.

This particular ad works because it is straight to the point. It states a very relatable problem then gives an answer in the form of the product. The entire video is made to inspire or romanticize or make the product look more beautiful or appealing to its target audience.

It is very successful in showing or demonstrating how comfortable the product is. Aside from that, the energetic cut and music could be a factor to why this specific ad is successful. If there’s one thing to note, we can create impactful ads that do not require talking heads just by showing our most-sought USP.

Aside from the fact that the model/ content creator in this video is already famous with 16M followers, the usage of the trend music is a good call. Another factor is the content creator’s talent. People across social media love to see people dancing, singing, or other talents. The ad also capitalized on the FAQs and answered it in a very conversational and non-technical approach.

This ad has got traction from people who also lift that may have struggled the same way, or even worse and made them share their own stories of struggle and failure before succeeding at it. Also to note is the brand placed on the equipment and the merch the guy is wearing to establish recall and branding of their own.

The ad gained traction by having different opinions on the product, with some claiming that it helped them even with migraine while some gave statements that mentioned other solutions opposing to the product advertised. The skit with only the model on the ad and subtitles make it easy to understand what Pamprin addresses. It showed how it helped with what usually causes discomfort making it a life-changing product.

The ad simply made viewers relate to the content creator’s narrative, with them sharing the same problems. She then proceeds to advise some solutions but getting farther into the ad is where she just introduces the product that made it less salesy and more native on tiktok, but this still made people want to try their product.

An influencer ad which speaks elegance and is only accompanied by music, even without VOs got people’s attention not only to the product but the whole ad’s aesthetic. With the model having a close up shot of the products made them stand even better, adding to the video being catchy.

As this is a social proof mashup incorporated with different visuals, it proves that the product is doing all the talking. Testimonies from different users is essential when it comes to products like this. Giving emphasis on the benefits that helped attain desired results being told over and over helps in proving these claims. Incorporating the before & after sequences by means of green screen is also a creative approach to this.

This ad for a wellness shot looked native by being aesthetically pleasing like a styling reel. Adding some technology education as well as the claim of being clinically-backed entices viewers to try it. Also being able to interact with people’s queries about the product helps in gaining traction and trust.

With the aligners being advertised by a content creator with 14M followers, with her charisma, made the ad even more worth watching. Having the right sound cue to every shot also makes it catchy. The part where she forgets to have the aligners on to prove that the product is working is a good hook because it will make those who wear braces skeptic with their current solution. Also claiming that it is fine to be removed from time to time puts itself better than having braces

Regardless of the opinions in the post which even did them better in terms of traction, the dermatologist having more than 2M followers, is a reliable and fitting avatar to promote the sunscreen. The ad starting with a comparison of a failed solution and their own product already gives the viewers a better choice. Posing the product as the better choice is not always easy and should be backed by Science or if not, testimonies.

Another ad that is claiming as supported by an expert, in here, a dietitian with 2M followers. She incorporated the products into every fitting activity/problem that others will relate to e.g. restless sleep, change in diet, exercise. Although flooded with spam comments from dummy accounts, the ad reached people with being advertised by someone who can support their claims.

The way this woman spilled the “tea” at the first part made the story look genuine and more native that she had to introduce the product later on. And throwing off the shampoo to simply deposition it. Also making this kind of content, with the actress just having 12K followers, still worked because she ignited these people’s emotions to give their opinions and share their own sentiments relating to the topic of this ad.

The ad did a great work by simply putting a clip of the product then listed its benefits upon use. It’s kind of a native approach where they show nothing much of the clips and only supported by texts/music. Also worth noting is the product was featured on shark tank and this helped them get more exposure, earning them the authenticity.

Another origin story ad, which showed the cause of the product’s creation grabbed the viewers’ attention specially those that suffer from eczema. It also showed the product’s effectivity with their customers’ before and after images, proving that it is reliable and one with a great cause.

Endorsing protein products is not that easy because there is lot of competition, but with the actor giving that perfect day vibe got viewers to engage on it. This is another example of a native-looking ad that has incorporated the product on a day in the life concept. Stating the product’s USPs with the keyword “protein” which is a staple to gym-goers is what makes it catchy, along with exercise clips to support the narrative. It is a bit tricky to pull off without much text overlay to support the voiceover.

The cliffhanger at the beginning showing a tool that is used for drop sets piques viewers’ curiosity on how it works then proceeds to demo its function that got some good comments on how useful it is when having drop sets seeing it as a good discovery on Tiktok.

The ad spreading awareness by having the model work with them that it is fine to have armpit hair made the hook being prone to shaming. And not caring about it, just addressing how to address a pain point catches the viewers’ attention. The user’s experience being told through the ad makes it relatable and native even without a clear CTA.

The actor’s reaction towards the product’s different variants, although exaggerated and giggly, still makes the ad catchy and worth watching through the end. This piques the viewers’ curiosity on how good it is having comments if it is really better than mint-flavored toothpaste and that other brands should step-up.

The way texts are placed on the screen giving emphasis to why it is better than the rest is a good scroll-stopper, with the product flashed right from the start. Technology education was also good that it did not create a language barrier as to how it does the whitening. Also, the page admin jokingly interacting with people makes the brand approachable and light.

This ad for a movie made possible by a vending machine with Mr. Beast’s Feastables helped reach more people not only because of him but the way it interacted with people to come and see the movie. Having something unusual pop out of the vending machine also created much commotion that turned to better engagement.

The ad appearing as spontaneous as it could be, it was able to make a sale because the product had become a necessity, not just some option. The woman having just stated 1 USP made the guy interested on it. Showing the availability of the product, no matter where you’ll be, speaks a ton. It also got response from people who have this on their wish list.

Again the ad, being relatable to those who got their bottle borrowed from them before, positioned the product as a necessity and still has more features other than being a water bottle. This concept is more effective on skits with the need of some conversation that eliminates confusion because it already stated some FAQs.

This customer review ad really works because it showed how powerful the product is on whitening the teeth quickly compared to others. Even with comments from some dummy accounts claiming that it does not work, the ad benefited in their favor by gaining traction from them. Having that genuine “wow” reaction really fits to this ad.

The deposition from the scroll stopper kicking a tub of pre-workout made it catchy and controversial that it had invoked emotions and curiosity from those who use them and positive claims from people who are already using them. Also stating other products having side-effects make this one stand out.

The flow of the story making the product appear so good that it gets used unsolicited by her partner makes the ad catchy and relatable that even people give advice on where he should get his and tagging the brand on giving him his own. Also subtly targeting the pain points and stating its features by the senses make it more native.

They are actually famous on Tiktok. I think the biggest part why it works is that the scroll stopper is interesting and funny enough together with the entire concept of a man who is obsessed with mopping the floor. The part where the woman says “you have a family” is really hilarious.

Another skit that showed this product’s USP is useful on “hard to reach” places, in a fun demo. Instead of having to really reach the ceiling or staircase, they got creative and just swiped it onto his hair then proceeds to show how the Swiffer got a ton of dust.

This ad is successful for people are seeing the patch as a genius idea. Starting with another clip of a narrative of someone having the same problem gives the ad more relevance and helps as a hook. With lots of storytelling before the product intro, viewers could have itched out of curiosity and kept watching till the end. Also worth noting is this Ad has no CTA or landing page that could have made some to just search the product on Google.

Aside from the actress having 2M followers resulting to a greater reach of people, her actions were really spot on. Posing the scenario as the Pringles being stuck as a problem at first but just to claim she can have it any day, every time makes a good ad. This specific scenario is unique to the brand because of its cylindrical packaging that most often or not, causes this.

This ad about Gus, a mushroom plushy is a good copy for a short video ad. It introduces the product with varying shots followed by a clear CTA, in here a link of the landing page. Worth noting here is the use of music from an old video game(Maplestory) that gives the viewers that nostalgic feeling which mainly catches their attention plus the cuteness of the plushy which gains traction from it.

Great inspiration for a short ad where it simply depositions common alternatives when it comes to skin care. Another detail that unexpectedly made this ad catchy is the packaging which viewers have mistaken as butter, which kept the comments coming.

This ad geared towards relevance and exposure by making viewers feel nostalgic if they’ve ever been to competitive swimming by showing a series of stuff in a swimmer’s routine, with them sharing their own nostalgic experiences on swimming.

The combination of the product and trending audio. The ad is pretty simple and straight forward. It also piqued the interest of the audience by showing a new product.

This video from a coach arised from answering a question, which requires engagement which is not something the creator can make herself. Giving “free” advice on it leads the viewers to get interested on checking the link she provides at the CTA part. The demo raised awareness that viewers started asking which exercises suits their specific pain problems.

The way the ad was formatted is highly targeted towards guys who know women that are experiencing bad cramps during their period. It presents a common problem then a new solution that was demonstrated by the content creator. The UGC added a layer of legibility, and it helped the ad to work as expected. The way that the ad was written is familiar as it is highly similar with ads that Mirella and the others are doing.

Video stitching is one of the most common videos in TikTok specifically reacting to one content through another one. I guess the reason why it works is because this creator made the topic easy to understand by not using too much medical jargons but instead using layman’s terms to easily deliver the information that he offers. Again, dumbed down.

The ad relied heavily on music and actions, but was still able to make it an Ad that is native and effective by showing progress from the before visuals to having a normal life again, thanks to their product. The actor being jolly to show this helped the narrative.

The concept of having the product applied to “random” people makes the ad more native like being a counterpart of a MUGC creative. Providing a solution to which that really inflicts pain gathered different opinions from people, where some thought of it as unnecessary for pain is innate when having tattoos.

The ad’s building block of handing over a series of failed solutions before the product itself creates that deposition without being too technical. Also to note is the placing of the brand on the shirt for the ad to be not mistaken with other brands.

A short and straightforward ad introducing a product to further reach skeptics on how to treat their problem in a way that is relatable and simple. What added to its performance are people opting to share awareness and promote the product.

The concept mainly getting the viewers’ attention and curiosity with hook “Would’ve been a LIFESAVER” to gain exposure is one way to put short ads like this. People asking where to get this and how it works proved the ad succeeded in this.

The ad targeted most pain points concisely and with just a text overlay with a music(applause/victory) that matches what the product aims which is relief. People were also curious if they have a variant for other conditions aside from those stated in the ad. Having incorporated a “link in bio” CTA makes this one native as can be.

The ad used a trending sound with clips matching the aesthetics showing the product adding some texts to show benefits/USPs. People engaging on this share their favorites. Some hoping there are flavors that suits their taste.

The way that this ad was constructed was meant to be straight forward and easy to understand. Let’s take note how the items in the list were worded out: It is DELICIOUS. She also mentioned that it is versatile by mentioning that it can be mixed on almost everything. Lastly, she mentioned that it doesn’t use sugar. It’s probably because most competitors are reportedly using sugar as sweetener, and it also implies that the product is sweet even without the use of sugar. It’s easily digestible. She talks about how the product keeps the consumers away from feeling bloated. It maybe not the best USP but it somehow assures first-time customers that it won’t make them too full. Certified organic ingredients. Let’s take note how this was worded. Maybe the way “certified” was used helped them to sound authoritative or legitimate but the message is simple: We use organic ingredients. Then what they did is deposition their direct competitors by implying that other brands are using non-organic or artificial “nasty” fillers. It somehow causes fear and paranoia to customers while also assuring them that their product is the one true solution. Last thing she mentioned is the primary benefit that she experienced. Did she talk about gains or health related benefit? No, she instead mentioned about her energy level throughout the entire day. It is weird but I guess that still worked given that this ad has at least 1M plays on Tiktok.

Let’s talk about the fast cuts and why this particular ad was a hit. There are few factors that we can look at: The skit talks about a single thing: the promo. You sign up, you get a free taco. One simple message in the entire video. Prove the promo’s legitimacy by using 2 objection handling building blocks. This is somehow a genius move, Taco Bell anticipated that people would doubt the promo since most people will ask, “so what’s the catch?” and to address that they already mentioned the dumbed down mechanics of the promo. “Is it that easy?” “Yes” “Are you sure?” “Yes, in fact I already have one and this is how it looks.” Fast cuts. In terms of editing, there were no dead air in this add. It starts with a slow and awkward “Hey” then an immediate cut to the awkward response of another character. The cycle goes on twice until it was disrupted by the introduction of a new character. The fast cuts made the script a lot better as it accelerated the pacing. Also, note that whenever the confused protagonist is reacting, the focus stays with him while there are some moments in the video that when the other 2 characters are speaking, they were cut out leaving their voice only heard since we focus on the reaction of the protagonist and eventually, fulfilling the goal of the video which is to show that the protagonist gets his free taco. Breaking the fourth wall. I would say that breaking the fourth wall is a hit or miss factor. The subconscious effect of breaking the fourth wall is breaking the message. In this case, the actor said “Wait, am I in a Taco Bell ad?” and I think it did 2 things: 1.) It is a punchline. 2.) It reinforces the legitimacy claim of the ad. Letting people know that it is a real promo since the video is officially a Taco Bell ad.

Apart from having a famous content creator, this ad worked even without using a talking head or VO since the only VO he used was a TTS VO. I think the reason why it worked is because the concept felt like a genuine customer review discussing his final thoughts after using the product. We can learn from this through creating scripts that are focused on giving out valuable info rather than straight out selling our product.

This ad is so creative that it really made the product stand out because it showed that without it, he would have resorted to solutions that are bizarre or not working at all. The skit was native enough to not seem as an advertisement if not for the brand’s sound cue at the end.

This meme ad targets exposure by being bizarre by applying excessive amount of gel makes it catchy and intriguing(the gel was not even one of their products). Using a trending sound with it makes it more entertaining.

This ad is more like a VSL. It was a mashup of different clips of demonstration and visual aids. I think the reason why it worked is because it has a very interesting shot as a scroll stopper. It shows a guy with a forced open mouth using a paraphernalia. It could easily stop anyone from scrolling then after that, the video showed multiple clips of people using the product which actually translated the message that the product works while the VO is explaining why and how it works. What we can learn here is that the ad didn’t try to be more than what it actually is. Single goal and one way to do it.

The concept of the product being timeless and nostalgic gives it a chance of rediscovery and greater reach with the genuine storytelling of how it accompanied the actor with certain activities. The structure of how the product was introduced made it native-looking. Another detail that added to the traction was the guy being mistaken as someone else by lots of viewers.

The ad with show before and objection handling blocks make the ad more enticing and engaging. With the actor’s vibe throughout the video, given that she is used to do product reviews/unboxing, and the way she acted, just being proud of the results the product has provided since it was used gives that genuine testimony from a customer which convinces others to try them as well.

The ad mainly focusing on showing the product used while on some physical activity entices those who are interested and searching for ones to get for themselves. Although the content creator is kind of niche, it still performed well because of the brand.

Incorporating products to a “Day in the life” concept blends really well because this makes the ad look more native but still giving the products a highlight through each block of the video. Several people are interested and asking where did she get the products she used on this video.

The hook used a bizarre but effective application of the product which piqued the viewers’ curiosity. With the whole video showing the same application and still getting the same results marks its proof to whiten teeth even though comment are spammed with some objection handling and disapproval.

The ad being relatable to Moms makes it catchy and again creates that feeling of nostalgia to when they used to treat colds using Vicks and some even share their childhood stories while some stated it would have been nice to experience this.

This ad showed a walkthrough of the app which gives viewers a greater grasp of what it does and how it can help them with their fitness journey. Not only that, the actor showed proof of how the app benefited himself which eliminates doubt on its effectivity. With this, people gave mixed opinions and depositions towards the product for it has a very tight competition with other fitness-related wearable.

Showing comparison on the hook to prove effectivity of the product advertised is a good scroll stopper. Having the product intro thereafter did not waste any time for viewers to know what it is that does this effect. Also incorporating another product from the brand is a good addition to further enhance the viewers’ experience and make them take action on it. The ad’s copy also incorporated hashtags to have more reach by the brand/keyword.

The usual structure of blocks with cosmetic products ends with a desired result/after building block with no CTA following. Having the product and brand mentioned through the ad by this dermatologist/skincare expert noneaims for recall and retention.

With Jennifer Lopez in a physically-active avatar and all showing the sports drink being used and posing that it helps in having a healthy lifestyle as well as the end card showing the USPs makes for a well done ad. What makes the ad tricky to pull-off is the limited variation of clips with some just changing the shot angle and only stated USPs towards the end of the ad.

Mark Hamill (Luke Skywalker) reacts to the actor having two lightsabers at once like he was missing out on something. After that the actor explains what it really does, splitting into two, then Hamill reacts again out of envy that he never got 2. Then proceeds to the game preview which entices viewers with new features added to the game. The way Hamill walks out is like a symbolism of what we do not desire customers to do, sleeping on our product, Whereas trying the game to reminisce and experience something new in the Star Wars lore should be the deciding factor.

This insurance company ad shows a scenario where their services may be really necessary, a bear attack while camping, with the agent acting as the bear(prompting an “I’m a bear!” roar) wrecking the car. This piques interest from viewers to think of getting a car insurance in preventing the same encounter. The “roar” is what recalled to the viewers for they find it funny.

A screen recording like on this ad works better when the actor is comprehensive about the product’s USPs/benefits and also shows demonstration on its application. Also being backed by an expert in the same field helps in proving the claims stated. The ad may have also served to raise awareness for people don’t stand with her info that we should apply sunscreen even when we’re not outside.

Although short, this ad provides a better choice among its alternatives which makes it relevant and convincing with a demo that proves the result it provides. Some of the reviews left were request of having colors that will match their skin tone and fit to their sizes. Many of them also claimed that they need this, tagging their friends too.

Duo, Duolingo’s mascot, dresses as Barbie to join the trend and promote the movie, more so, the Duolingo app. It’s quite far-fetched because what the app does has nothing to do with the movie, but having a collaboration with their mascot which is catchy and quirky made it work and the results speak themselves. Comments responded by the page also made the interactions more fun.

Putting in a story with the product(a laptop to plan and layout the gaming room) as one of the solutions to attain the desired outcome(building a secret gaming room for his Dad) worked well because it was still able to showcase the laptop’s USPs and put it into action. Showing progress through the video and not just skipping to the final part made the ad worth watching. The viewers nitpicking on it being sponsored (because of hashtags mentioning the brand) or being extra on the details added to the traction which made it run with the algorithm.

Ads by this brand have clips which are repeatedly added to multiple ads which not only proves these clips’ effectivity and efficiency, this also shows that having these clips make the ad perform better. Having intriguing hooks followed by a demo which quickly display the desired result which gives it a wow factor that may easily convert skeptic viewers to make the desired action. Also adding a series of application to different people proves even more that the product really does wonders. With the brand having meme concepts resulted with them getting meme comments in relations to the color e.g. “instructions unclear, carpet now purple”

Revealing a “secret” which is so good for others to know is one good narrative placed as a hook. Also having different variations along with the product itself removes competition for customers that may desire some alternatives. Showing how to put it immerses viewers on the experience of having it and making them think of having it too themselves. Stating that it lasts longer than they are marketed is a fitting end card to this video. It lacks the part on removing it for people in the comments are asking how to do it appropriately.

Repetitive structure of the blocks from the demo to results which focuses with the product’s benefit along with representation from different users enhances the ad’s power to convince the viewers to take the desired action which is clearly stated in the CTA. People expressed their love for the product as they have ordered them while some are still in the research stage asking if it would work to their liking.

Another “Mother knows whats best” concept, more so, if your Mom is an Esthetician. Incorporating the product along the list of the tips her mom provides makes the ad native and less salesy, noting that this ad is open-ended and has no clear CTA. Demonstrating the use of the sunscreen while stating its benefits was the only part the product was shown on the ad. With the fact that her Mom is an esthetician, people in the comments ask for advice and tips with their skin care routine.

With a Mom avatar promoting awareness on getting a car insurance for their children along with other tips to keep them safe gives that caring vibe that other Moms can relate and therefore make them contemplate on having their own car insurance. The impact the avatar has (who is partnered to the brand) is a factor that convinces possible customers. Can still be improved by incorporating visuals or a walkthrough of the app.

Sharing the experience with getting something that is somehow life-changing or something that really fits your style may entice others to also convert from their usual go-to stuff and have theirs personalized as well. This reflects on people’s comments who wishes to have their preferred color instead of the usual neutral underscrubs. Mentioning the products from a brand aims for retention/exposure that mostly benefits the landing page.

This contest announcement from a brand did not miss the chance to promote their product that represents a community the content creator belongs, with her 1.5M followers, which makes it relevant and get better reach to people watching the ad. The inclusivity that is channeled in this content along with the captions makes the ad really wholesome and positive.

It’s another ad in collaboration with a cosmetics brand to spread awareness and seeks to offer help to a specific group of people struggling with their mental health. Telling that there is something, someone they can reach out to that will make their lives better helps in reaching these people by means of right targeting. But it received a backlash for being “woke” and had negative comments telling to stick to selling their product instead of having campaigns like this one.

Taco Bell’s promotion to their subscription program entices viewers to sign up and get a free meal. The concept of a first person perspective like in a video game where “rewards” is a staple made it unique and catchy. Although having the mechanics at the end of the ad, this was not clearly shown that viewers have misunderstood and added to the confusion. Some even complained that this does not work anymore and that it is only for a specific region/state.

This ad with dermatologist avatars getting tricked by optical illusions of the product’s packaging is quite catchy and entertaining. But what really drove the traffic in the comments were people have mistaken the guy as Johnny Sins, saying that they usually “skip this part”. With the brand that is already known, just showing their product is a brave move as competition in this niche is also tight.

The concept of the skit on “being your best self” with the product in the spotlight helped boosting the actress’ confidence in shooting her shot to her crush. The ad being posted by the content creator with 6.4M followers guaranteed more reach and also great feedback from them with how she really nailed it. The mix of POV shots and screen recording created variety when showing the product and when she interacts with the guy. Not missing the chance to list USPs/benefits while avatar visuals are in play is a good take from this ad as well.

Meghan Trainor who has perioral dermatitis sharing her go-to foundation which is good for sensitive skin(1 USP). Giving a testimonial that she has been using this for years is a solid proof of just how good it works for her. People in the comments also recommend it while some are just astounded with the results. Simply demonstrating the use of the product and the results helped her narrative of the product as her staple when it comes to foundation. Expressing love towards the product is also worth noting.

In this ad, a dog trainer with 43K followers is promoting the brand’s products as the only solution for his dog to gain appetite makes it really convincing. Also telling that it has no by-products that should not be an ingredient helps viewers know that they are safe for their furry friends. Problem that people encounter despite it having really good benefits for them is that the meal plans got expensive that they have to stop with the program.

Meredith who has 18.5M followers with a GRWM video showing use of products in collaboration with the brand Morphe shows that good narrative along with lots of demo can work well. Her CTA which is to follow the 2nd video was a cliffhanger to the viewers to see the “final look”. People also praise her for looking good even without the make up and that they’re also excited to purchase her products. This proved that her influence reached the right people with her niche.

Hismile’s ads capitalizes on showing the after results which can be very convincing given that it whitens the teeth which can be a miracle for this products. Having a mashup of people using it with their results and claiming of having a lot of 5 star reviews give it a solid proof that entices people to try it. Although some who have tried claim that the results aren’t that dramatic, some still ponder on trying it. Showing the product at the end helps with retention too.

With Alix, having 5.6M followers, made the product worth the shot. People in the comments ask for the price, with some even taking action and checking them out, then others who have already tried and standing with the product, proving the product is really good. Seeing how good the primer/mascara works made viewers take action on trying them. This is how great influencing can be. Good point also is showing the other side without the product on in comparison to the other side applied with the primer.

This ad hopping in with a trending sound did well by incorporating a set of their products while reacting to some “misconceptions” when it comes to skincare that has to be debunked. People gave their sentiments, that agree/disagree with them which helped with the traction and made the brand known.

Here we see Bethanie narrating her journey on getting invisible aligners from “Diamond Whites” which people have mistaken as a drink because that is the product they know having the same name. By projecting the results in 13 weeks and frequently showing her current situation makes the product promising, and also worth trying.

The way the narrative was put made it relevant enough that viewers would share their stories about eczema having the same problem, while some are looking forward to another variation of the product that would also help treating psoriasis. This ad’s flow of building blocks made it look native to have introduced the product halfway through it. And the typical problem-solution concept also makes it more convincing to try his product.

The reenactment of doing things the wrong way a little bit over helped the app Anytime Fitness promotes to convey its message, that people may need help from it because of the benefits they will get from it like personalized workouts and recipes. There may not be any comments but the reach it has clearly tells how the ad worked.

Peloton is already a established brand. But this ad from a family account still reached people that relates to their fitness journey. Having shown the assisted workouts that comes with their equipment is a game changer. Showing evident changes to his husband’s physique is also a great social proof. It also gained some traction because of its logo being mistaken as that of Pinterest’s.

This equestrian shows how she treats her sprained ankle(shown in the hook) by using cold hose which is usually for horses to ice her ankles which is quite unconventional. Then proceeds to other steps that may alleviate the pain like keeping the ankle elevated and applying a compression bandage to it. People give their thoughts on it that it is a torn ligament and not a sprained ankle and gained traction from it

The repetitive building blocks of using the product denounces the objection that no one can eat the same thing everyday makes it relevant to viewers who share their favorite variations of the same brand. The way this model happily does everything shows that consuming something on a daily basis is possible

Introducing and demonstrating the use of this 180LB gym machine showing versatility is a product that stands out of its competitors that you only need to purchase this one to do a lot of workouts. The CTA for a 70% discount also makes it worth checking out.

Listing features of this watch/fitness tracker that can be monitored through their app makes for an introductory phase ad which aims to gain better reach and get them known more in the market. Letting these features be known by the viewers hooks them and maybe get them to try it.

Showing the struggle of doing the previous solution and why it fails gives the product the spotlight it deserves and the recall even for a short ad.

Showing different needs and how simple it can be provided by going to Sephora simply conveys the message that they got what you’re looking for. People show love to their ad on how beautiful it is, as well as the models on it.

Everyone knows what Mariah’s branding is. And also that it’s Christmas season. With her being thawed out like some unboxing and declaring “it’s time” after further increases the hype that Christmas is coming. Having incorporated some people in their festive outfits and some other elements that really depict Christmas is a good addition to it.

This ad of a nail lacquer brand simply demonstrated how to achieve a great finish on the nails by just using 2 of their products. The people are loving it and got them curious as to how it looked that great. The page interacts by informing them that it doesn’t need UV light to dry as it is nail lacquer. This can still be improved as a styling reel by providing more information on the ad itself to not raise confusion.

The way this influencer emphasized on how great the product’s sizing that it really fits to smaller women (around 5ft) easily targets their ideal clients to get hooked on this video. Some Q&A at the end and the disclaimer that it is not tall girl friendly is a good block. People have been loving it while some taller women also feel the same sentiment that this brand should soon make the same leggings for their fitting.

Despite the ad being short, Zendaya kept it catchy by giving that solid claim that the product isn’t just some accessory, it’s a necessity, as water should be. The statement resembling to a hook question gives the viewers no time to think and just get captured by the ad’s message.

With the ad having a mix of good and bad reviews, Monday still pulled it off simple and catchy by showing shots of the product being applied then proceeds to shots where it shows the model’s smooth hair thanks to Monday. What added to the traction was the flak of how accurate the sound “it’s gone” referring to people’s hair loss after using other haircare products.

The ASMR vibe the ad gives makes cleaning seem easy and fun with Lysol. It was indeed catchy by how viewers were reminded to clean their own bathroom. Also showing different products from the brand maximized the short duration of the ad.

The hook obviously targets anyone who wants to go on therapy but cannot afford unless it is covered in their insurance. This website eliminates the problem and addresses it in a quick and catchy approach with the voiceover perfectly fitting to it. Also showing a screenshot of the website is a good block to introduce themselves better than just providing some link or redirect to their TikTok page.

Having shark tank mentioned in the hook makes viewers think that this product is worth checking out. Also stating what are the contents of the product reassures them that this one is a healthy choice. Having the model try 2 variants and giving each other her insights may pique the curiosity to try them as well given that they already know what to expect. Frequently showing their products on different shots makes for a recall and retention. Viewers also expressed their love and concerns about sugar levels of their seamoss which was addressed and the page reassured that they do not use table sugar.

An influencer with over 200K followers in the niche of skincare promoting products from Erborian is good as it is. Putting callouts of their products’ features and benefits upon use is a good way to maximize the use of text through the ad. Also putting a hook showing photos from before the use of these products makes for a more solid social proof in the end of the video. Also putting callouts while demonstrating the use makes the ad more snappy and catchy to the viewers.

The “after a long night” narrative works well with products that give that feeling of restoration. Having done a series of activities in preparation to use the product advertised is a good series of blocks. Even having some shots which may be unrelated but still give that same aesthetic vibe adds just fine to the video. Having incorporated the last shot where the model is looking satisfied with the results is a good way to end the ad

With the influencer partnering with Motrin which is her go-to when it comes to pain relief included a lot of avatar specific visuals that makes the narrative a lot more convincing. The desired results/after of taking Motrin is a great way to hang up the ad. Having voiceover/text of the benefits also makes the ad more engaging to the viewers. With the question about cramps as a hook, relevance is imposed right from the beginning.

With the ad being snappy with only a few shots and some callouts plus voiceover to state some features/benefits and reaction, it utilized all these elements to make great short ad. Having callouts helped the ad focus on the use of the product instead of having shots from the model of her reaction on its effects. It also caught attention from viewers concerned if the Braun IPL is painful and if it works on different hair/skin tone.

Having visuals of the model in pain before introducing the product helped Pamprin make its mark as a go-to solution when it comes to period pain. Also mentioning solutions that won’t work to relieve this is a good deposition block. Giving comparisons towards the end of the ad further convinces viewers to switch and try Pamprin.

Having an “advice/hacks” concept for “better period” prompting the brand’s new product as one of them right away shows that they don’t want to miss the chance on introducing it in this ad copy. Stating it as an essential supplement in aid of PMS symptoms easily targets the ideal customers into trying it. Also adding the photo of the supplement’s packaging helps a lot for the viewers’ retention towards them. Also being a talking head video with less b rolls helps viewers focus on the material presented by the model.

Having the usual hook “__ made me buy this” piques curiosity as to what caused the man’s teeth to whiten that he gave that reaction then doing it again with the model by demonstrating the use of the product and showing immediate results adding a green screen as if it’s a real-time reaction makes the whole ad catchy and engaging. Having these elements really work on their product ads.