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1. Competitor Analysis

Before starting this, make sure that you already watched the following videos:

How to research and analyze competitor ads:

Search ads through Minea by applying advanced filters.
Save the ad link by clicking “Add to a list” and add it to “Tiktok Ads” or “Facebook Ads”
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Top Brand Ads
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Poppi Soda
I think this ad targets people with high energy and who love to drink soda without the ridiculous amount of sugar. I think one of the main reasons why it is interesting is because the video speaks very well with the avatar. The ASMR-ish sound of the can opening is also a huge plus. Another notable fact here is that the model/content creator is famous with more than 600K followers so that could also be why the ad has 3M plays within 24 days.
Kiala
One key factor why I think this video works is because it sounds like she’s just talking to a friend. She didn’t show anything fancy and new but with how she formulated what she’s trying to say, it has become very effective and interesting to watch.
Noom
Just like other videos, this one is pretty simple. The storytelling concept is one that we usually use but this formula, I think, works a lot better. If there’s anything clever about this, it is that the content creator emphasized the failed solutions that she tried in a very good and believable delivery. The hook part is also great. Showing the before and after then proceeding with the desired result and failed solution, it is just a “chef’s kiss”. The story ties in very well. It feels and sounds realistic. Telling her favorite USP is just the perfect cherry on top.
Poppi Soda
I think there are other better skits out there but within our search filters on Minea, this is the only one that appeared. If there’s anything that I think made this video work, I think it is that it is short and straight to the point. It’s not trying to be anything it isn’t. It’s not exaggerated but still quite funny with a good punchline that served as a CTA in the end. Also, the video portrayed a very relatable situation that everyone can surely relate to.
Love Wellness
This one is pretty tricky. The concept is more like a day in the life but this one works so well because the best way to show how the product works is by showing the results even with her excessive food intake. I think what we can get from this one is the idea of emphasizing the beauty of daily life after overcoming a certain issue like plantar fasciitis. In that way, it can sound native and less like an ad but still effective in a certain degree.
Auvon Neck & Shoulder Massager
It reached a lot of viewers because most people have bad posture and slouching is one factor leading to this. Having the product used in the demo is a must-see in the video or else viewers would have skipped the video right after the hook(which I think is a bit long). The model’s experience/reaction upon use of the product at the end is also a good part we can copy that can lead to conversion.
Medcline
This ad looks really native with the voiceover having a second voice having reactions which made it catchy and light even though the influencer is stating benefits and USPs right after the hook. It did not rely much on text overlays because the clips already show how it’s used and how versatile the product is addressing different shoulder problems. The part where he states “I’ll never need these again” then kicking some Ibuprofen is also something we can pick-up because this shows how reliable the product is that they won’t need to resort on taking painkillers.
Elix
Simply answering with how the product works, the video may have converted or generated leads by being relevant from the beginning. The influencer states menstrual symptoms after she went off the pill, such as cramps and massive hair loss which the product addresses. It looked native by not being salesy but having that direct CTA leading to the landing page which really aligns with the ad showing testimonial and benefits of Elix.
Hanes
This ad having that inclusivity (being a fit for women on post-pregnancy and emphasizing comfort when wearing their product/s is a highlight that could have piqued the viewers’ interest. Having a simple narrative while doing a series of activities with the product on is one good concept. Again, utilizing shot angles that makes the series of clips have a good flow is a must.
Paranyx Menstrual Relief Pad
As simple as it is, the ad targets those experiencing menstrual symptoms. It’s a mix of a styling reel and product demo. The USPs which are: portability, being rechargable which makes it handy, is really enticing although it did not show much of the problem. The ad only showed its benefits and a clear CTA of getting it while at a 50% discount.
Poppi
Even though the concept is pretty common and not too technical, I think there are many factors to consider why this ad is working very well: It talks about how the product is different from its reference which in this case is the apple cider vinegar. The founder being featured in Shark Tank which is a very famous show The video being not too sales-y. It focuses more on the story of how she came up with the product. The CTA is really weak to non-existent. The founder and the video sounds and feels organic. The genius of it is that it is really aligned with what the branding is trying to be “The hip friend who likes to party hard but is also health-conscious”.
Dunkin
Apparently, people were commenting “zesty” on it which basically refers to the LGBTQ+ community. It is quite controversial for some but I think the target market here are the members of the community. This ad serves as a message to them that says “Does the world bother you again? Don’t mind them. Just get our product and feel the happy vibes again.” For the selected market, this could be a very effective ad but know that this could backfire as well. The lesson that we can take from here is to apply belongingness.
Pamprin
Skits are nothing new to the platform but from the comments, we can assume that the reason why it works is because of the following factors: The line “don’t worry, mommy can take care of that” seems to be a very relatable and aspirational line for most audiences. Most comments talk about how they would love to have a momma that’ll provide advice when they do have cramps as most mother would brush it off or make fun of it. This ad might trick you into thinking that it is targeted towards general women or teens who experience excruciating pain and cramps during their periods but in reality, it is targeted towards moms.
Marlow
This particular ad works because it is straight to the point. It states a very relatable problem then gives an answer in the form of the product. The entire video is made to inspire or romanticize or make the product look more beautiful or appealing to its target audience.
Lovesac
It is very successful in showing or demonstrating how comfortable the product is. Aside from that, the energetic cut and music could be a factor to why this specific ad is successful. If there’s one thing to note, we can create impactful ads that do not require talking heads just by showing our most-sought USP.
Invisalign
Aside from the fact that the model/ content creator in this video is already famous with 16M followers, the usage of the trend music is a good call. Another factor is the content creator’s talent. People across social media love to see people dancing, singing, or other talents. The ad also capitalized on the FAQs and answered it in a very conversational and non-technical approach.
Bells of Steel
This ad has got traction from people who also lift that may have struggled the same way, or even worse and made them share their own stories of struggle and failure before succeeding at it. Also to note is the brand placed on the equipment and the merch the guy is wearing to establish recall and branding of their own.
Pamprin
The ad gained traction by having different opinions on the product, with some claiming that it helped them even with migraine while some gave statements that mentioned other solutions opposing to the product advertised. The skit with only the model on the ad and subtitles make it easy to understand what Pamprin addresses. It showed how it helped with what usually causes discomfort making it a life-changing product.
Love Wellness
The ad simply made viewers relate to the content creator’s narrative, with them sharing the same problems. She then proceeds to advise some solutions but getting farther into the ad is where she just introduces the product that made it less salesy and more native on tiktok, but this still made people want to try their product.
Refy
An influencer ad which speaks elegance and is only accompanied by music, even without VOs got people’s attention not only to the product but the whole ad’s aesthetic. With the model having a close up shot of the products made them stand even better, adding to the video being catchy.
Mary Ruth Organics
As this is a social proof mashup incorporated with different visuals, it proves that the product is doing all the talking. Testimonies from different users is essential when it comes to products like this. Giving emphasis on the benefits that helped attain desired results being told over and over helps in proving these claims. Incorporating the before & after sequences by means of green screen is also a creative approach to this.
Dosedaily
This ad for a wellness shot looked native by being aesthetically pleasing like a styling reel. Adding some technology education as well as the claim of being clinically-backed entices viewers to try it. Also being able to interact with people’s queries about the product helps in gaining traction and trust.
Invisalign
With the aligners being advertised by a content creator with 14M followers, with her charisma, made the ad even more worth watching. Having the right sound cue to every shot also makes it catchy. The part where she forgets to have the aligners on to prove that the product is working is a good hook because it will make those who wear braces skeptic with their current solution. Also claiming that it is fine to be removed from time to time puts itself better than having braces
Neutrogena
Regardless of the opinions in the post which even did them better in terms of traction, the dermatologist having more than 2M followers, is a reliable and fitting avatar to promote the sunscreen. The ad starting with a comparison of a failed solution and their own product already gives the viewers a better choice. Posing the product as the better choice is not always easy and should be backed by Science or if not, testimonies.
NatureMade
Another ad that is claiming as supported by an expert, in here, a dietitian with 2M followers. She incorporated the products into every fitting activity/problem that others will relate to e.g. restless sleep, change in diet, exercise. Although flooded with spam comments from dummy accounts, the ad reached people with being advertised by someone who can support their claims.
Herbal Essences
The way this woman spilled the “tea” at the first part made the story look genuine and more native that she had to introduce the product later on. And throwing off the shampoo to simply deposition it. Also making this kind of content, with the actress just having 12K followers, still worked because she ignited these people’s emotions to give their opinions and share their own sentiments relating to the topic of this ad.
SeaMossTransformation
The ad did a great work by simply putting a clip of the product then listed its benefits upon use. It’s kind of a native approach where they show nothing much of the clips and only supported by texts/music. Also worth noting is the product was featured on shark tank and this helped them get more exposure, earning them the authenticity.
Grahams Natural
Another origin story ad, which showed the cause of the product’s creation grabbed the viewers’ attention specially those that suffer from eczema. It also showed the product’s effectivity with their customers’ before and after images, proving that it is reliable and one with a great cause.
Babybel Light
Endorsing protein products is not that easy because there is lot of competition, but with the actor giving that perfect day vibe got viewers to engage on it. This is another example of a native-looking ad that has incorporated the product on a day in the life concept. Stating the product’s USPs with the keyword “protein” which is a staple to gym-goers is what makes it catchy, along with exercise clips to support the narrative. It is a bit tricky to pull off without much text overlay to support the voiceover.
Garage Gym Experiment
The cliffhanger at the beginning showing a tool that is used for drop sets piques viewers’ curiosity on how it works then proceeds to demo its function that got some good comments on how useful it is when having drop sets seeing it as a good discovery on Tiktok.
Ren Skincare
The ad spreading awareness by having the model work with them that it is fine to have armpit hair made the hook being prone to shaming. And not caring about it, just addressing how to address a pain point catches the viewers’ attention. The user’s experience being told through the ad makes it relatable and native even without a clear CTA.
Hismile
The actor’s reaction towards the product’s different variants, although exaggerated and giggly, still makes the ad catchy and worth watching through the end. This piques the viewers’ curiosity on how good it is having comments if it is really better than mint-flavored toothpaste and that other brands should step-up.
Hismile
The way texts are placed on the screen giving emphasis to why it is better than the rest is a good scroll-stopper, with the product flashed right from the start. Technology education was also good that it did not create a language barrier as to how it does the whitening. Also, the page admin jokingly interacting with people makes the brand approachable and light.
Dungeons & Dragons
This ad for a movie made possible by a vending machine with Mr. Beast’s Feastables helped reach more people not only because of him but the way it interacted with people to come and see the movie. Having something unusual pop out of the vending machine also created much commotion that turned to better engagement.
Anker
The ad appearing as spontaneous as it could be, it was able to make a sale because the product had become a necessity, not just some option. The woman having just stated 1 USP made the guy interested on it. Showing the availability of the product, no matter where you’ll be, speaks a ton. It also got response from people who have this on their wish list.
Air up
Again the ad, being relatable to those who got their bottle borrowed from them before, positioned the product as a necessity and still has more features other than being a water bottle. This concept is more effective on skits with the need of some conversation that eliminates confusion because it already stated some FAQs.
Hismile
This customer review ad really works because it showed how powerful the product is on whitening the teeth quickly compared to others. Even with comments from some dummy accounts claiming that it does not work, the ad benefited in their favor by gaining traction from them. Having that genuine “wow” reaction really fits to this ad.
Nectr
The deposition from the scroll stopper kicking a tub of pre-workout made it catchy and controversial that it had invoked emotions and curiosity from those who use them and positive claims from people who are already using them. Also stating other products having side-effects make this one stand out.
Sol De Janeiro
The flow of the story making the product appear so good that it gets used unsolicited by her partner makes the ad catchy and relatable that even people give advice on where he should get his and tagging the brand on giving him his own. Also subtly targeting the pain points and stating its features by the senses make it more native.
Swiffer
They are actually famous on Tiktok. I think the biggest part why it works is that the scroll stopper is interesting and funny enough together with the entire concept of a man who is obsessed with mopping the floor. The part where the woman says “you have a family” is really hilarious.
Swiffer
Another skit that showed this product’s USP is useful on “hard to reach” places, in a fun demo. Instead of having to really reach the ceiling or staircase, they got creative and just swiped it onto his hair then proceeds to show how the Swiffer got a ton of dust.
Fazit
This ad is successful for people are seeing the patch as a genius idea. Starting with another clip of a narrative of someone having the same problem gives the ad more relevance and helps as a hook. With lots of storytelling before the product intro, viewers could have itched out of curiosity and kept watching till the end. Also worth noting is this Ad has no CTA or landing page that could have made some to just search the product on Google.
Pringles
Aside from the actress having 2M followers resulting to a greater reach of people, her actions were really spot on. Posing the scenario as the Pringles being stuck as a problem at first but just to claim she can have it any day, every time makes a good ad. This specific scenario is unique to the brand because of its cylindrical packaging that most often or not, causes this.
Fluffnest
This ad about Gus, a mushroom plushy is a good copy for a short video ad. It introduces the product with varying shots followed by a clear CTA, in here a link of the landing page. Worth noting here is the use of music from an old video game(Maplestory) that gives the viewers that nostalgic feeling which mainly catches their attention plus the cuteness of the plushy which gains traction from it.
Byoma
Great inspiration for a short ad where it simply depositions common alternatives when it comes to skin care. Another detail that unexpectedly made this ad catchy is the packaging which viewers have mistaken as butter, which kept the comments coming.
Instant Swimwear
This ad geared towards relevance and exposure by making viewers feel nostalgic if they’ve ever been to competitive swimming by showing a series of stuff in a swimmer’s routine, with them sharing their own nostalgic experiences on swimming.
Laundry Jet
The combination of the product and trending audio. The ad is pretty simple and straight forward. It also piqued the interest of the audience by showing a new product.
The Workout Witch
This video from a coach arised from answering a question, which requires engagement which is not something the creator can make herself. Giving “free” advice on it leads the viewers to get interested on checking the link she provides at the CTA part. The demo raised awareness that viewers started asking which exercises suits their specific pain problems.
Ovira
The way the ad was formatted is highly targeted towards guys who know women that are experiencing bad cramps during their period. It presents a common problem then a new solution that was demonstrated by the content creator. The UGC added a layer of legibility, and it helped the ad to work as expected. The way that the ad was written is familiar as it is highly similar with ads that Mirella and the others are doing.
Life of a Doctor
Video stitching is one of the most common videos in TikTok specifically reacting to one content through another one. I guess the reason why it works is because this creator made the topic easy to understand by not using too much medical jargons but instead using layman’s terms to easily deliver the information that he offers. Again, dumbed down.
Pamprin
The ad relied heavily on music and actions, but was still able to make it an Ad that is native and effective by showing progress from the before visuals to having a normal life again, thanks to their product. The actor being jolly to show this helped the narrative.
Mad Rabbit
The concept of having the product applied to “random” people makes the ad more native like being a counterpart of a MUGC creative. Providing a solution to which that really inflicts pain gathered different opinions from people, where some thought of it as unnecessary for pain is innate when having tattoos.
Motrin
The ad’s building block of handing over a series of failed solutions before the product itself creates that deposition without being too technical. Also to note is the placing of the brand on the shirt for the ad to be not mistaken with other brands.
Cystex
A short and straightforward ad introducing a product to further reach skeptics on how to treat their problem in a way that is relatable and simple. What added to its performance are people opting to share awareness and promote the product.
The Patch Brand
The concept mainly getting the viewers’ attention and curiosity with hook “Would’ve been a LIFESAVER” to gain exposure is one way to put short ads like this. People asking where to get this and how it works proved the ad succeeded in this.
Simsima
The ad targeted most pain points concisely and with just a text overlay with a music(applause/victory) that matches what the product aims which is relief. People were also curious if they have a variant for other conditions aside from those stated in the ad. Having incorporated a “link in bio” CTA makes this one native as can be.
Yogi Products
The ad used a trending sound with clips matching the aesthetics showing the product adding some texts to show benefits/USPs. People engaging on this share their favorites. Some hoping there are flavors that suits their taste.
Tropeaka
The way that this ad was constructed was meant to be straight forward and easy to understand. Let’s take note how the items in the list were worded out: It is DELICIOUS. She also mentioned that it is versatile by mentioning that it can be mixed on almost everything. Lastly, she mentioned that it doesn’t use sugar. It’s probably because most competitors are reportedly using sugar as sweetener, and it also implies that the product is sweet even without the use of sugar. It’s easily digestible. She talks about how the product keeps the consumers away from feeling bloated. It maybe not the best USP but it somehow assures first-time customers that it won’t make them too full. Certified organic ingredients. Let’s take note how this was worded. Maybe the way “certified” was used helped them to sound authoritative or legitimate but the message is simple: We use organic ingredients. Then what they did is deposition their direct competitors by implying that other brands are using non-organic or artificial “nasty” fillers. It somehow causes fear and paranoia to customers while also assuring them that their product is the one true solution. Last thing she mentioned is the primary benefit that she experienced. Did she talk about gains or health related benefit? No, she instead mentioned about her energy level throughout the entire day. It is weird but I guess that still worked given that this ad has at least 1M plays on Tiktok.
Taco Bell
Let’s talk about the fast cuts and why this particular ad was a hit. There are few factors that we can look at: The skit talks about a single thing: the promo. You sign up, you get a free taco. One simple message in the entire video. Prove the promo’s legitimacy by using 2 objection handling building blocks. This is somehow a genius move, Taco Bell anticipated that people would doubt the promo since most people will ask, “so what’s the catch?” and to address that they already mentioned the dumbed down mechanics of the promo. “Is it that easy?” “Yes” “Are you sure?” “Yes, in fact I already have one and this is how it looks.” Fast cuts. In terms of editing, there were no dead air in this add. It starts with a slow and awkward “Hey” then an immediate cut to the awkward response of another character. The cycle goes on twice until it was disrupted by the introduction of a new character. The fast cuts made the script a lot better as it accelerated the pacing. Also, note that whenever the confused protagonist is reacting, the focus stays with him while there are some moments in the video that when the other 2 characters are speaking, they were cut out leaving their voice only heard since we focus on the reaction of the protagonist and eventually, fulfilling the goal of the video which is to show that the protagonist gets his free taco. Breaking the fourth wall. I would say that breaking the fourth wall is a hit or miss factor. The subconscious effect of breaking the fourth wall is breaking the message. In this case, the actor said “Wait, am I in a Taco Bell ad?” and I think it did 2 things: 1.) It is a punchline. 2.) It reinforces the legitimacy claim of the ad. Letting people know that it is a real promo since the video is officially a Taco Bell ad.
Invisalign
Apart from having a famous content creator, this ad worked even without using a talking head or VO since the only VO he used was a TTS VO. I think the reason why it worked is because the concept felt like a genuine customer review discussing his final thoughts after using the product. We can learn from this through creating scripts that are focused on giving out valuable info rather than straight out selling our product.
Old Spice
This ad is so creative that it really made the product stand out because it showed that without it, he would have resorted to solutions that are bizarre or not working at all. The skit was native enough to not seem as an advertisement if not for the brand’s sound cue at the end.
Badass Beauties
This meme ad targets exposure by being bizarre by applying excessive amount of gel makes it catchy and intriguing(the gel was not even one of their products). Using a trending sound with it makes it more entertaining.
Hismile
This ad is more like a VSL. It was a mashup of different clips of demonstration and visual aids. I think the reason why it worked is because it has a very interesting shot as a scroll stopper. It shows a guy with a forced open mouth using a paraphernalia. It could easily stop anyone from scrolling then after that, the video showed multiple clips of people using the product which actually translated the message that the product works while the VO is explaining why and how it works. What we can learn here is that the ad didn’t try to be more than what it actually is. Single goal and one way to do it.
Burt’s Bees
The concept of the product being timeless and nostalgic gives it a chance of rediscovery and greater reach with the genuine storytelling of how it accompanied the actor with certain activities. The structure of how the product was introduced made it native-looking. Another detail that added to the traction was the guy being mistaken as someone else by lots of viewers.
Ulike
The ad with show before and objection handling blocks make the ad more enticing and engaging. With the actor’s vibe throughout the video, given that she is used to do product reviews/unboxing, and the way she acted, just being proud of the results the product has provided since it was used gives that genuine testimony from a customer which convinces others to try them as well.
Carhartt
The ad mainly focusing on showing the product used while on some physical activity entices those who are interested and searching for ones to get for themselves. Although the content creator is kind of niche, it still performed well because of the brand.
Aveeno
Incorporating products to a “Day in the life” concept blends really well because this makes the ad look more native but still giving the products a highlight through each block of the video. Several people are interested and asking where did she get the products she used on this video.
Hismile
The hook used a bizarre but effective application of the product which piqued the viewers’ curiosity. With the whole video showing the same application and still getting the same results marks its proof to whiten teeth even though comment are spammed with some objection handling and disapproval.
Vicks
The ad being relatable to Moms makes it catchy and again creates that feeling of nostalgia to when they used to treat colds using Vicks and some even share their childhood stories while some stated it would have been nice to experience this.
Whoop
This ad showed a walkthrough of the app which gives viewers a greater grasp of what it does and how it can help them with their fitness journey. Not only that, the actor showed proof of how the app benefited himself which eliminates doubt on its effectivity. With this, people gave mixed opinions and depositions towards the product for it has a very tight competition with other fitness-related wearable.
OGX
Showing comparison on the hook to prove effectivity of the product advertised is a good scroll stopper. Having the product intro thereafter did not waste any time for viewers to know what it is that does this effect. Also incorporating another product from the brand is a good addition to further enhance the viewers’ experience and make them take action on it. The ad’s copy also incorporated hashtags to have more reach by the brand/keyword.
Neutrogena
The usual structure of blocks with cosmetic products ends with a desired result/after building block with no CTA following. Having the product and brand mentioned through the ad by this dermatologist/skincare expert noneaims for recall and retention.
Bodyarmor
With Jennifer Lopez in a physically-active avatar and all showing the sports drink being used and posing that it helps in having a healthy lifestyle as well as the end card showing the USPs makes for a well done ad. What makes the ad tricky to pull-off is the limited variation of clips with some just changing the shot angle and only stated USPs towards the end of the ad.
EA Games
Mark Hamill (Luke Skywalker) reacts to the actor having two lightsabers at once like he was missing out on something. After that the actor explains what it really does, splitting into two, then Hamill reacts again out of envy that he never got 2. Then proceeds to the game preview which entices viewers with new features added to the game. The way Hamill walks out is like a symbolism of what we do not desire customers to do, sleeping on our product, Whereas trying the game to reminisce and experience something new in the Star Wars lore should be the deciding factor.
Allstate
This insurance company ad shows a scenario where their services may be really necessary, a bear attack while camping, with the agent acting as the bear(prompting an “I’m a bear!” roar) wrecking the car. This piques interest from viewers to think of getting a car insurance in preventing the same encounter. The “roar” is what recalled to the viewers for they find it funny.
Neutrogena
A screen recording like on this ad works better when the actor is comprehensive about the product’s USPs/benefits and also shows demonstration on its application. Also being backed by an expert in the same field helps in proving the claims stated. The ad may have also served to raise awareness for people don’t stand with her info that we should apply sunscreen even when we’re not outside.
Lure
Although short, this ad provides a better choice among its alternatives which makes it relevant and convincing with a demo that proves the result it provides. Some of the reviews left were request of having colors that will match their skin tone and fit to their sizes. Many of them also claimed that they need this, tagging their friends too.
Duolingo
Duo, Duolingo’s mascot, dresses as Barbie to join the trend and promote the movie, more so, the Duolingo app. It’s quite far-fetched because what the app does has nothing to do with the movie, but having a collaboration with their mascot which is catchy and quirky made it work and the results speak themselves. Comments responded by the page also made the interactions more fun.
Asus
Putting in a story with the product(a laptop to plan and layout the gaming room) as one of the solutions to attain the desired outcome(building a secret gaming room for his Dad) worked well because it was still able to showcase the laptop’s USPs and put it into action. Showing progress through the video and not just skipping to the final part made the ad worth watching. The viewers nitpicking on it being sponsored (because of hashtags mentioning the brand) or being extra on the details added to the traction which made it run with the algorithm.
Hismile
Ads by this brand have clips which are repeatedly added to multiple ads which not only proves these clips’ effectivity and efficiency, this also shows that having these clips make the ad perform better. Having intriguing hooks followed by a demo which quickly display the desired result which gives it a wow factor that may easily convert skeptic viewers to make the desired action. Also adding a series of application to different people proves even more that the product really does wonders. With the brand having meme concepts resulted with them getting meme comments in relations to the color e.g. “instructions unclear, carpet now purple”
Kiss
Revealing a “secret” which is so good for others to know is one good narrative placed as a hook. Also having different variations along with the product itself removes competition for customers that may desire some alternatives. Showing how to put it immerses viewers on the experience of having it and making them think of having it too themselves. Stating that it lasts longer than they are marketed is a fitting end card to this video. It lacks the part on removing it for people in the comments are asking how to do it appropriately.
Beachwaver
Repetitive structure of the blocks from the demo to results which focuses with the product’s benefit along with representation from different users enhances the ad’s power to convince the viewers to take the desired action which is clearly stated in the CTA. People expressed their love for the product as they have ordered them while some are still in the research stage asking if it would work to their liking.
Shiseido
Another “Mother knows whats best” concept, more so, if your Mom is an Esthetician. Incorporating the product along the list of the tips her mom provides makes the ad native and less salesy, noting that this ad is open-ended and has no clear CTA. Demonstrating the use of the sunscreen while stating its benefits was the only part the product was shown on the ad. With the fact that her Mom is an esthetician, people in the comments ask for advice and tips with their skin care routine.
Geico
With a Mom avatar promoting awareness on getting a car insurance for their children along with other tips to keep them safe gives that caring vibe that other Moms can relate and therefore make them contemplate on having their own car insurance. The impact the avatar has (who is partnered to the brand) is a factor that convinces possible customers. Can still be improved by incorporating visuals or a walkthrough of the app.
Clove
Sharing the experience with getting something that is somehow life-changing or something that really fits your style may entice others to also convert from their usual go-to stuff and have theirs personalized as well. This reflects on people’s comments who wishes to have their preferred color instead of the usual neutral underscrubs. Mentioning the products from a brand aims for retention/exposure that mostly benefits the landing page.
Aveeno
This contest announcement from a brand did not miss the chance to promote their product that represents a community the content creator belongs, with her 1.5M followers, which makes it relevant and get better reach to people watching the ad. The inclusivity that is channeled in this content along with the captions makes the ad really wholesome and positive.
Maybelline
It’s another ad in collaboration with a cosmetics brand to spread awareness and seeks to offer help to a specific group of people struggling with their mental health. Telling that there is something, someone they can reach out to that will make their lives better helps in reaching these people by means of right targeting. But it received a backlash for being “woke” and had negative comments telling to stick to selling their product instead of having campaigns like this one.
Taco Bell
Taco Bell’s promotion to their subscription program entices viewers to sign up and get a free meal. The concept of a first person perspective like in a video game where “rewards” is a staple made it unique and catchy. Although having the mechanics at the end of the ad, this was not clearly shown that viewers have misunderstood and added to the confusion. Some even complained that this does not work anymore and that it is only for a specific region/state.
Cerave
This ad with dermatologist avatars getting tricked by optical illusions of the product’s packaging is quite catchy and entertaining. But what really drove the traffic in the comments were people have mistaken the guy as Johnny Sins, saying that they usually “skip this part”. With the brand that is already known, just showing their product is a brave move as competition in this niche is also tight.
Coppertone
The concept of the skit on “being your best self” with the product in the spotlight helped boosting the actress’ confidence in shooting her shot to her crush. The ad being posted by the content creator with 6.4M followers guaranteed more reach and also great feedback from them with how she really nailed it. The mix of POV shots and screen recording created variety when showing the product and when she interacts with the guy. Not missing the chance to list USPs/benefits while avatar visuals are in play is a good take from this ad as well.
It Cosmetics
Meghan Trainor who has perioral dermatitis sharing her go-to foundation which is good for sensitive skin(1 USP). Giving a testimonial that she has been using this for years is a solid proof of just how good it works for her. People in the comments also recommend it while some are just astounded with the results. Simply demonstrating the use of the product and the results helped her narrative of the product as her staple when it comes to foundation. Expressing love towards the product is also worth noting.
Butternot Box
In this ad, a dog trainer with 43K followers is promoting the brand’s products as the only solution for his dog to gain appetite makes it really convincing. Also telling that it has no by-products that should not be an ingredient helps viewers know that they are safe for their furry friends. Problem that people encounter despite it having really good benefits for them is that the meal plans got expensive that they have to stop with the program.
Morphe
Meredith who has 18.5M followers with a GRWM video showing use of products in collaboration with the brand Morphe shows that good narrative along with lots of demo can work well. Her CTA which is to follow the 2nd video was a cliffhanger to the viewers to see the “final look”. People also praise her for looking good even without the make up and that they’re also excited to purchase her products. This proved that her influence reached the right people with her niche.
Hismile
Hismile’s ads capitalizes on showing the after results which can be very convincing given that it whitens the teeth which can be a miracle for this products. Having a mashup of people using it with their results and claiming of having a lot of 5 star reviews give it a solid proof that entices people to try it. Although some who have tried claim that the results aren’t that dramatic, some still ponder on trying it. Showing the product at the end helps with retention too.
Too Faced
With Alix, having 5.6M followers, made the product worth the shot. People in the comments ask for the price, with some even taking action and checking them out, then others who have already tried and standing with the product, proving the product is really good. Seeing how good the primer/mascara works made viewers take action on trying them. This is how great influencing can be. Good point also is showing the other side without the product on in comparison to the other side applied with the primer.
The INKEY List
This ad hopping in with a trending sound did well by incorporating a set of their products while reacting to some “misconceptions” when it comes to skincare that has to be debunked. People gave their sentiments, that agree/disagree with them which helped with the traction and made the brand known.
Diamond Whites
Here we see Bethanie narrating her journey on getting invisible aligners from “Diamond Whites” which people have mistaken as a drink because that is the product they know having the same name. By projecting the results in 13 weeks and frequently showing her current situation makes the product promising, and also worth trying.
The Ocean Healed My Eczema
The way the narrative was put made it relevant enough that viewers would share their stories about eczema having the same problem, while some are looking forward to another variation of the product that would also help treating psoriasis. This ad’s flow of building blocks made it look native to have introduced the product halfway through it. And the typical problem-solution concept also makes it more convincing to try his product.
Anytime Fitness
The reenactment of doing things the wrong way a little bit over helped the app Anytime Fitness promotes to convey its message, that people may need help from it because of the benefits they will get from it like personalized workouts and recipes. There may not be any comments but the reach it has clearly tells how the ad worked.
Peloton
Peloton is already a established brand. But this ad from a family account still reached people that relates to their fitness journey. Having shown the assisted workouts that comes with their equipment is a game changer. Showing evident changes to his husband’s physique is also a great social proof. It also gained some traction because of its logo being mistaken as that of Pinterest’s.
Cold Hose
This equestrian shows how she treats her sprained ankle(shown in the hook) by using cold hose which is usually for horses to ice her ankles which is quite unconventional. Then proceeds to other steps that may alleviate the pain like keeping the ankle elevated and applying a compression bandage to it. People give their thoughts on it that it is a torn ligament and not a sprained ankle and gained traction from it
Dymatize
The repetitive building blocks of using the product denounces the objection that no one can eat the same thing everyday makes it relevant to viewers who share their favorite variations of the same brand. The way this model happily does everything shows that consuming something on a daily basis is possible
Redge Fit
Introducing and demonstrating the use of this 180LB gym machine showing versatility is a product that stands out of its competitors that you only need to purchase this one to do a lot of workouts. The CTA for a 70% discount also makes it worth checking out.
Whoop
Listing features of this watch/fitness tracker that can be monitored through their app makes for an introductory phase ad which aims to gain better reach and get them known more in the market. Letting these features be known by the viewers hooks them and maybe get them to try it.
Greenies
Showing the struggle of doing the previous solution and why it fails gives the product the spotlight it deserves and the recall even for a short ad.
Sephora
Showing different needs and how simple it can be provided by going to Sephora simply conveys the message that they got what you’re looking for. People show love to their ad on how beautiful it is, as well as the models on it.
Mariah Carey
Everyone knows what Mariah’s branding is. And also that it’s Christmas season. With her being thawed out like some unboxing and declaring “it’s time” after further increases the hype that Christmas is coming. Having incorporated some people in their festive outfits and some other elements that really depict Christmas is a good addition to it.
Opi
This ad of a nail lacquer brand simply demonstrated how to achieve a great finish on the nails by just using 2 of their products. The people are loving it and got them curious as to how it looked that great. The page interacts by informing them that it doesn’t need UV light to dry as it is nail lacquer. This can still be improved as a styling reel by providing more information on the ad itself to not raise confusion.
OQQ
The way this influencer emphasized on how great the product’s sizing that it really fits to smaller women (around 5ft) easily targets their ideal clients to get hooked on this video. Some Q&A at the end and the disclaimer that it is not tall girl friendly is a good block. People have been loving it while some taller women also feel the same sentiment that this brand should soon make the same leggings for their fitting.
Smartwater
Despite the ad being short, Zendaya kept it catchy by giving that solid claim that the product isn’t just some accessory, it’s a necessity, as water should be. The statement resembling to a hook question gives the viewers no time to think and just get captured by the ad’s message.
Monday Haircare
With the ad having a mix of good and bad reviews, Monday still pulled it off simple and catchy by showing shots of the product being applied then proceeds to shots where it shows the model’s smooth hair thanks to Monday. What added to the traction was the flak of how accurate the sound “it’s gone” referring to people’s hair loss after using other haircare products.
Lysol
The ASMR vibe the ad gives makes cleaning seem easy and fun with Lysol. It was indeed catchy by how viewers were reminded to clean their own bathroom. Also showing different products from the brand maximized the short duration of the ad.
Grow Therapy
The hook obviously targets anyone who wants to go on therapy but cannot afford unless it is covered in their insurance. This website eliminates the problem and addresses it in a quick and catchy approach with the voiceover perfectly fitting to it. Also showing a screenshot of the website is a good block to introduce themselves better than just providing some link or redirect to their TikTok page.
The Transformation Factory
Having shark tank mentioned in the hook makes viewers think that this product is worth checking out. Also stating what are the contents of the product reassures them that this one is a healthy choice. Having the model try 2 variants and giving each other her insights may pique the curiosity to try them as well given that they already know what to expect. Frequently showing their products on different shots makes for a recall and retention. Viewers also expressed their love and concerns about sugar levels of their seamoss which was addressed and the page reassured that they do not use table sugar.
Erborian
An influencer with over 200K followers in the niche of skincare promoting products from Erborian is good as it is. Putting callouts of their products’ features and benefits upon use is a good way to maximize the use of text through the ad. Also putting a hook showing photos from before the use of these products makes for a more solid social proof in the end of the video. Also putting callouts while demonstrating the use makes the ad more snappy and catchy to the viewers.
Aveeno
The “after a long night” narrative works well with products that give that feeling of restoration. Having done a series of activities in preparation to use the product advertised is a good series of blocks. Even having some shots which may be unrelated but still give that same aesthetic vibe adds just fine to the video. Having incorporated the last shot where the model is looking satisfied with the results is a good way to end the ad
Motrin
With the influencer partnering with Motrin which is her go-to when it comes to pain relief included a lot of avatar specific visuals that makes the narrative a lot more convincing. The desired results/after of taking Motrin is a great way to hang up the ad. Having voiceover/text of the benefits also makes the ad more engaging to the viewers. With the question about cramps as a hook, relevance is imposed right from the beginning.
Braun
With the ad being snappy with only a few shots and some callouts plus voiceover to state some features/benefits and reaction, it utilized all these elements to make great short ad. Having callouts helped the ad focus on the use of the product instead of having shots from the model of her reaction on its effects. It also caught attention from viewers concerned if the Braun IPL is painful and if it works on different hair/skin tone.
Pamprin
Having visuals of the model in pain before introducing the product helped Pamprin make its mark as a go-to solution when it comes to period pain. Also mentioning solutions that won’t work to relieve this is a good deposition block. Giving comparisons towards the end of the ad further convinces viewers to switch and try Pamprin.
Pamprin
Having an “advice/hacks” concept for “better period” prompting the brand’s new product as one of them right away shows that they don’t want to miss the chance on introducing it in this ad copy. Stating it as an essential supplement in aid of PMS symptoms easily targets the ideal customers into trying it. Also adding the photo of the supplement’s packaging helps a lot for the viewers’ retention towards them. Also being a talking head video with less b rolls helps viewers focus on the material presented by the model.
HiSmile
Having the usual hook “__ made me buy this” piques curiosity as to what caused the man’s teeth to whiten that he gave that reaction then doing it again with the model by demonstrating the use of the product and showing immediate results adding a green screen as if it’s a real-time reaction makes the whole ad catchy and engaging. Having these elements really work on their product ads.
Project Repat
Indestructible Shoes
White Rows
Warmies
Triumphty
The Home Doctor
PetLabCo.
Snack Crate
DHgate
Nanosocks
VentyFan
Groovd
Prepared Hero
Supvogue
Furme
Bullymake
Pet Hair Cleaner Brush
Pluxy Co
Tailwindpets
Pupp Hub
Nolan Interior
Ryze Superfoods
The Transformation Factory
Dribbleup
AthletikCo
Braid Like A Pro
Pony-O
Minimeis
Laura Geller
Viasox
Nurtec
Amazon
Walmart
Amazon
Beachwaver
M&M’s
Greenies
Always
Chewy
iFly
Kie Skin
JVKE
Lily Meola
PetLabCo.
Dior
Konny
Condensem
Ryze
Betterhelp
Omnipod
Recover
Adapture
Poppi Soda
Date
7/3/2023
Status
Used
Link
Plays
Shares
Comments
Likes
Platform
Tiktok
Concept
Advice, Tips, Hacks, & Secrets
Hook
Curiosity Pique
Product Intro
Body
Benefits
Storytelling
Deposition
CTA
Reaction
Why it works?
I think this ad targets people with high energy and who love to drink soda without the ridiculous amount of sugar. I think one of the main reasons why it is interesting is because the video speaks very well with the avatar. The ASMR-ish sound of the can opening is also a huge plus. Another notable fact here is that the model/content creator is famous with more than 600K followers so that could also be why the ad has 3M plays within 24 days.
What can we do? Why?
This video is nothing too complicated, but the messaging is pretty clear and straightforward. What I think we should do is replicate the exact structure of the building blocks used for the video. We are not copying the entire video but using the same formula they used here. Let’s always note to keep our tone aligned with our chosen avatar.
Notes

Date
Brand
Link
Platform
Concept
Hook
Body
CTA
Why it works?
What can we do? Why?
1
7/3/2023
Poppi Soda
Tiktok
Advice, Tips, Hacks, & Secrets
Curiosity Pique
Product Intro
Benefits
Storytelling
Deposition
Reaction
I think this ad targets people with high energy and who love to drink soda without the ridiculous amount of sugar. I think one of the main reasons why it is interesting is because the video speaks very well with the avatar. The ASMR-ish sound of the can opening is also a huge plus. Another notable fact here is that the model/content creator is famous with more than 600K followers so that could also be why the ad has 3M plays within 24 days.
This video is nothing too complicated, but the messaging is pretty clear and straightforward. What I think we should do is replicate the exact structure of the building blocks used for the video. We are not copying the entire video but using the same formula they used here. Let’s always note to keep our tone aligned with our chosen avatar.
2
7/4/2023
Kiala
Tiktok
Answering a Question
Storytelling
Benefits
Product Intro
Benefits-2
Deposition
Variant Highlight
Desired Result
Reaction
Repositioning
Product Intro
Promo
One key factor why I think this video works is because it sounds like she’s just talking to a friend. She didn’t show anything fancy and new but with how she formulated what she’s trying to say, it has become very effective and interesting to watch.
This concept is not one that we often use and I think it is time to re-utilize this. We can definitely recreate this but with our own touches that are aligned with our avatar. The key thing to note is to copy the formula but sound as native as our chosen avatar.
3
7/5/2023
Noom
Tiktok
Storytelling/Narrative
Show Before
Storytelling
Show After
Desired Result
Failed Solution
Product Intro
Features/USP
Technology Education
Demo
Features/USP-2
Promo
Just like other videos, this one is pretty simple. The storytelling concept is one that we usually use but this formula, I think, works a lot better. If there’s anything clever about this, it is that the content creator emphasized the failed solutions that she tried in a very good and believable delivery. The hook part is also great. Showing the before and after then proceeding with the desired result and failed solution, it is just a “chef’s kiss”. The story ties in very well. It feels and sounds realistic. Telling her favorite USP is just the perfect cherry on top.
This is the same case as the previous examples. We copy the formula carefully. The way these are written and edited is just exceptionally effective. It ties very well and it doesn’t really sound like an ad at first glance.
4
7/6/2023
Poppi Soda
Tiktok
Skit
Product Intro
Reaction
Objection Handling
Features/USP
Benefits
Reaction
Reaction
I think there are other better skits out there but within our search filters on Minea, this is the only one that appeared. If there’s anything that I think made this video work, I think it is that it is short and straight to the point. It’s not trying to be anything it isn’t. It’s not exaggerated but still quite funny with a good punchline that served as a CTA in the end. Also, the video portrayed a very relatable situation that everyone can surely relate to.
This is one of the concepts that I am highly excited to create and test. Let’s create a skit that is relatable to our target audience. Relatable is the keyword.
5
7/7/2023
Love Wellness
Tiktok
Lifestyle/Day in the Life
Storytelling
Product Intro
Storytelling
Show Problem
Benefits
Technology Education
Features/USP
Reaction
Promo
This one is pretty tricky. The concept is more like a day in the life but this one works so well because the best way to show how the product works is by showing the results even with her excessive food intake. I think what we can get from this one is the idea of emphasizing the beauty of daily life after overcoming a certain issue like plantar fasciitis. In that way, it can sound native and less like an ad but still effective in a certain degree.
One idea in my mind is showing how beautiful life is in the perspective of our avatar after overcoming plantar fasciitis. It doesn’t have to be exaggerated. We just need to be relatable and native. That’s only it and of course, imitate the building blocks structure.
6
7/17/2023
Auvon Neck & Shoulder Massager
Tiktok
Product Demo (How To)
Show Problem
Technology Education
Product Intro
Features/USP
Demo
Technology Education
Reaction
It reached a lot of viewers because most people have bad posture and slouching is one factor leading to this. Having the product used in the demo is a must-see in the video or else viewers would have skipped the video right after the hook(which I think is a bit long). The model’s experience/reaction upon use of the product at the end is also a good part we can copy that can lead to conversion.
Its hook has established too long that it could have started with “We’re gonna fix that curvature” because that is the pain point the product is addressing which could have given more time to highlight some of its benefits or USPs. Like in our videos, we should state directly what this product is or who is this for by addressing their pain points the way they’ll see it as relevant to them.
7
7/17/2023
Medcline
Tiktok
Storytelling/Narrative
Show Problem
Avatar Specific Visuals
Product Intro
Features/USP
Show Problem
Features/USP-2
Reaction
Deposition
Features/USP-3
Reaction
This ad looks really native with the voiceover having a second voice having reactions which made it catchy and light even though the influencer is stating benefits and USPs right after the hook. It did not rely much on text overlays because the clips already show how it’s used and how versatile the product is addressing different shoulder problems. The part where he states “I’ll never need these again” then kicking some Ibuprofen is also something we can pick-up because this shows how reliable the product is that they won’t need to resort on taking painkillers.
As we’re already doing, we have a variety of the model’s shot angles that are utilized so the video keeps enticing the viewers. A good take from this video is the clips used really align with the voice-over having a perfect demo of the product, simple and straightforward. Also having certain parts of the video “reversed” might work specially those having the product on while doing certain activities.
8
7/17/2023
Elix
Tiktok
Answering a Question
Storytelling
Storytelling
Show Before
Show Problem
Failed Solution
Product Intro
Technology Education
Features/USP
Promo
Simply answering with how the product works, the video may have converted or generated leads by being relevant from the beginning. The influencer states menstrual symptoms after she went off the pill, such as cramps and massive hair loss which the product addresses. It looked native by not being salesy but having that direct CTA leading to the landing page which really aligns with the ad showing testimonial and benefits of Elix.
This concept can be used once in a while because we need to show more how our product works when worn rather than just having influencers talk about the product without demonstrations. We can pick up the messaging from this one as the influencer is relatable by stating pain points to those who stopped taking birth control pills also experiencing these post-birth control symptoms. Videos need to show why having a pair of sleeves is a must and not just an alternative to their current solution/s.
9
7/17/2023
Hanes
Tiktok
Lifestyle/Day in the Life
Storytelling
Product Intro
Demo
Features/USP
Storytelling
Product Intro-2
Promo
This ad having that inclusivity (being a fit for women on post-pregnancy and emphasizing comfort when wearing their product/s is a highlight that could have piqued the viewers’ interest. Having a simple narrative while doing a series of activities with the product on is one good concept. Again, utilizing shot angles that makes the series of clips have a good flow is a must.
The concept of GRWM or styling is one concept that we can explore as we always show the sleeves on while doing different activities, with comfort and mobility as USP. Having consistent and clear CTAs is also key to recall.
10
7/18/2023
Paranyx Menstrual Relief Pad
Tiktok
Text-to-speech
Product Intro
Technology Education
Benefits
Features/USP
Promo
As simple as it is, the ad targets those experiencing menstrual symptoms. It’s a mix of a styling reel and product demo. The USPs which are: portability, being rechargable which makes it handy, is really enticing although it did not show much of the problem. The ad only showed its benefits and a clear CTA of getting it while at a 50% discount.
The hook “This is your sign to get-” is something we can pick up and just change the building blocks/script structure for the rest of the ad because we don’t want to sound salesy or not native on the platform.
11
7/19/2023
Poppi
Tiktok
Green Screen/Screen Recording
Storytelling
Product Intro
Show Problem
Failed Solution
Storytelling
Features/USP
Benefits
Storytelling-2
Reaction
Even though the concept is pretty common and not too technical, I think there are many factors to consider why this ad is working very well:
It talks about how the product is different from its reference which in this case is the apple cider vinegar.
The founder being featured in Shark Tank which is a very famous show
The video being not too sales-y. It focuses more on the story of how she came up with the product. The CTA is really weak to non-existent.
The founder and the video sounds and feels organic. The genius of it is that it is really aligned with what the branding is trying to be “The hip friend who likes to party hard but is also health-conscious”.
Let’s use the same building blocks as this one but make sure to deliver the same sound as this one. That is to reposition the brand as nothing like the ones in its category. Say for example the knee sleeves, “they look like ordinary knee sleeves but they heal knee pains and protect your knees at the same time.” or something like that.
12
7/19/2023
Dunkin
Tiktok
Storytelling/Narrative
Product Intro
Storytelling
Demo
Storytelling
Benefits
Show Problem
Product Intro
Apparently, people were commenting “zesty” on it which basically refers to the LGBTQ+ community. It is quite controversial for some but I think the target market here are the members of the community. This ad serves as a message to them that says “Does the world bother you again? Don’t mind them. Just get our product and feel the happy vibes again.” For the selected market, this could be a very effective ad but know that this could backfire as well. The lesson that we can take from here is to apply belongingness.
Like I’ve said, let’s use belongingness as a driving force for our ads. Let’s make our target market feel accepted and cared for. The most successful ads sell emotions and not products so always remember that we take these emotions and relate them to our target market. Here’s an example: Some of our customer persona might feel underappreciated, so creating an ad that talks about showing appreciation to parents using our product could be a good idea. Another idea is instead of talking to the persona directly, why not talk to their children’s age range? “Feeling pain from arthritis or plantar fasciitis could make them think that they are forgotten or taken for granted, get a Koprez for them and make them feel the warmth of your support.”
13
7/20/2023
Pamprin
Tiktok
Skit
Show Problem
Product Intro
Benefits
Repositioning
Objection Handling
Desired Result
Skits are nothing new to the platform but from the comments, we can assume that the reason why it works is because of the following factors:
The line “don’t worry, mommy can take care of that” seems to be a very relatable and aspirational line for most audiences. Most comments talk about how they would love to have a momma that’ll provide advice when they do have cramps as most mother would brush it off or make fun of it.
This ad might trick you into thinking that it is targeted towards general women or teens who experience excruciating pain and cramps during their periods but in reality, it is targeted towards moms.
Aside from various hooks that we can use to make the performance even better, we can definitely create scripts that seem to be for dads/moms with any kind of pain but in reality are written for their children that are active in social media. We can also suggest that having Koprez will improve not just their parent’s pain but also their relationship with their mom or dad.
14
7/20/2023
Marlow
Tiktok
Problem & Solution
Show Problem
Product Intro
Unboxing
Demo
Product Intro
This particular ad works because it is straight to the point. It states a very relatable problem then gives an answer in the form of the product. The entire video is made to inspire or romanticize or make the product look more beautiful or appealing to its target audience.
Just like how simple yet genius this ad is, we’ll create something that resembles it. Let’s ask the question, what makes our product different? What problem do we solve? How can we structure that as a “POV:” hook?
15
7/20/2023
Lovesac
Tiktok
Product Demo (How To)
Product Intro
Demo
Demo
Variant Highlight
Demo
It is very successful in showing or demonstrating how comfortable the product is. Aside from that, the energetic cut and music could be a factor to why this specific ad is successful. If there’s one thing to note, we can create impactful ads that do not require talking heads just by showing our most-sought USP.
What emotion are we selling? No matter what it is, let’s cling to that and use it as the driving force for ads like this one. This reference says the following things:
This is very comfortable.
We also have other colors.
We also have other products aside from this one. Look at this comfortable stool.

In our case, we can do it like:
This is very relieving.
We also have other colors.
We also have other products. Look at this relieving foot sleeves.
16
7/20/2023
Invisalign
Tiktok
Trends
Storytelling
Product Intro
Features/USP
Repositioning
Technology Education
Benefits
None
Aside from the fact that the model/ content creator in this video is already famous with 16M followers, the usage of the trend music is a good call. Another factor is the content creator’s talent. People across social media love to see people dancing, singing, or other talents. The ad also capitalized on the FAQs and answered it in a very conversational and non-technical approach.
The models’ hobbies and talents could be very useful here. They aren’t famous but having them do some of their other talents or hobbies could be very interesting to the target market. Together with that, let’s show answers to FAQs that could relate to our target market. Do we need to use voiceovers? It’s all up to you.
17
7/20/2023
Bells of Steel
Tiktok
Meme
Avatar Specific Visuals
Storytelling
Desired Result
Show Before
This ad has got traction from people who also lift that may have struggled the same way, or even worse and made them share their own stories of struggle and failure before succeeding at it. Also to note is the brand placed on the equipment and the merch the guy is wearing to establish recall and branding of their own.
Following this ad’s concept, we can start with a hook where the “what everybody sees” part which has an effect of bombarding texts with the perception of having sleeves on is uncomfortable(objection handling) whereas the “how it felt” part is the model happily working out or doing any daily activity with ease and comfort(desired result).
18
7/21/2023
Pamprin
Tiktok
Skit
Desired Result
Objection Handling
Desired Result
Product Intro
Benefits
Reaction
Promo
The ad gained traction by having different opinions on the product, with some claiming that it helped them even with migraine while some gave statements that mentioned other solutions opposing to the product advertised. The skit with only the model on the ad and subtitles make it easy to understand what Pamprin addresses. It showed how it helped with what usually causes discomfort making it a life-changing product.
To invoke emotions and eliminate depositions, we can make an ad where someone discourages the customer profile avatar to do things that are detrimental to their recovery or safety, just to prove how effective the sleeves work, converting the skeptic one to also try them.
19
7/21/2023
Love Wellness
Tiktok
Advice, Tips, Hacks, & Secrets
Storytelling
Curiosity Pique
Storytelling
Show Before
Technology Education
Show Problem
Storytelling-2
Show Problem-2
Storytelling-3
Show Problem-3
Product Intro
The ad simply made viewers relate to the content creator’s narrative, with them sharing the same problems. She then proceeds to advise some solutions but getting farther into the ad is where she just introduces the product that made it less salesy and more native on tiktok, but this still made people want to try their product.
This concept can be utilized as we start on stating problems that may seem really catchy and relevant to viewers sharing the same sentiment especially targeting those that have not tried consulting podiatrists. Also having that friendly approach of “sharing a secret” is a good CTA to increase exposure/recall.
20
7/21/2023
Refy
Tiktok
Lifestyle/Day in the Life
Storytelling
Avatar Specific Visuals
Product Intro
Reaction
An influencer ad which speaks elegance and is only accompanied by music, even without VOs got people’s attention not only to the product but the whole ad’s aesthetic. With the model having a close up shot of the products made them stand even better, adding to the video being catchy.
Aiming to maintain a certain vibe throughout the video may help in finding the right visuals in them. Our videos always aim to be native-looking, so this concept can be copied and still be improved by incorporating text overlays or having VOs narrating these series of movements with the product on. Maybe having reactions such as “game-changer” in the hook can also help pique the viewers’ curiosity.
21
7/21/2023
Mary Ruth Organics
Tiktok
Social Proof Mashup
Curiosity Pique
Show Before
Show After
Desired Result
Storytelling
Show Before
Show After
Reaction
Benefits
Product Intro
Desired Result
Show Before-2
Show After-2
Reaction-2
Promo
As this is a social proof mashup incorporated with different visuals, it proves that the product is doing all the talking. Testimonies from different users is essential when it comes to products like this. Giving emphasis on the benefits that helped attain desired results being told over and over helps in proving these claims. Incorporating the before & after sequences by means of green screen is also a creative approach to this.
An MUGC creative is one we utilize most of the time so copying this ad’s structure is a good thing to do. Incorporating green screen to show before & after from some of our customers, having a testimonial that is “unsolicited”, or just genuine reactions on how the product helped them with their wellness journey.
22
7/21/2023
Dosedaily
Tiktok
Product Demo (How To)
Storytelling
Technology Education
Product Intro
Benefits
Features/USP
Repositioning
Features/USP-2
Promo
This ad for a wellness shot looked native by being aesthetically pleasing like a styling reel. Adding some technology education as well as the claim of being clinically-backed entices viewers to try it. Also being able to interact with people’s queries about the product helps in gaining traction and trust.
The idea of having the sleeves as stylish and not like just any other wearable is something we can take from this. The shot angles aligning with the VO can also be considered when using this concept. Adding links to claims of being clinically-backed also eliminates doubt from potential customers.
23
7/24/2023
Invisalign
Tiktok
Skit
Storytelling
Desired Result
Features/USP
Benefits
Deposition
Promo
With the aligners being advertised by a content creator with 14M followers, with her charisma, made the ad even more worth watching. Having the right sound cue to every shot also makes it catchy. The part where she forgets to have the aligners on to prove that the product is working is a good hook because it will make those who wear braces skeptic with their current solution. Also claiming that it is fine to be removed from time to time puts itself better than having braces
Having the model act excited and quirky makes the ad more fun to watch. We can also have the hook part utilized as we also claim that with further use of the sleeves, we can have it off and still feel relieved from pains or the other way around, thinking that we forgot to put on the sleeves but it is already on, showing the sleeve is that comfortable to wear.
24
7/24/2023
Neutrogena
Tiktok
Storytelling/Narrative
Failed Solution
Product Intro
Technology Education
Benefits
Product Intro
Features/USP
Benefits-2
Product Intro-2
Features/USP-2
Storytelling
Promo
Regardless of the opinions in the post which even did them better in terms of traction, the dermatologist having more than 2M followers, is a reliable and fitting avatar to promote the sunscreen. The ad starting with a comparison of a failed solution and their own product already gives the viewers a better choice. Posing the product as the better choice is not always easy and should be backed by Science or if not, testimonies.
Having comparisons/depositions on our video is a good concept to utilize because this makes it more relevant and more convincing to skeptics who will watch them. Also reassuring that we provide a “safe” solution to their problem must be taken into consideration. Because there will be skeptics thinking about their safety aside from the benefit the product will provide.
25
7/24/2023
NatureMade
Tiktok
Listing (Fun Facts, Top X, Reasons Why)
Product Intro
Show Problem
Storytelling
Avatar Specific Visuals
Benefits
Storytelling-2
Benefits-2
Reaction
Another ad that is claiming as supported by an expert, in here, a dietitian with 2M followers. She incorporated the products into every fitting activity/problem that others will relate to e.g. restless sleep, change in diet, exercise. Although flooded with spam comments from dummy accounts, the ad reached people with being advertised by someone who can support their claims.
The sleeves target some of the pain points these supplements address. So having them shown in the video as well as our logo would really help introducing our product, whether by popping an image or frequently showing them throughout the ad.
26
7/24/2023
Herbal Essences
Tiktok
Storytelling/Narrative
Reaction
Storytelling
Failed Solution
Show Problem
Product Intro
Features/USP
Deposition
Show After
Promo
The way this woman spilled the “tea” at the first part made the story look genuine and more native that she had to introduce the product later on. And throwing off the shampoo to simply deposition it. Also making this kind of content, with the actress just having 12K followers, still worked because she ignited these people’s emotions to give their opinions and share their own sentiments relating to the topic of this ad.
The usual deposition towards painkillers and custom orthotics should be kept when we have to compare or make our sleeves stand better than those mentioned. With having to mention our USPs that others cannot provide. Also asking the viewers their stories, or making them share it is a factor for us to get better reach.
27
7/24/2023
SeaMossTransformation
Tiktok
Listing (Fun Facts, Top X, Reasons Why)
Product Intro
Benefits
Reaction
The ad did a great work by simply putting a clip of the product then listed its benefits upon use. It’s kind of a native approach where they show nothing much of the clips and only supported by texts/music. Also worth noting is the product was featured on shark tank and this helped them get more exposure, earning them the authenticity.
This concept can still be improved by having a series of clips to show benefits/USPs in a conversational level as to not overwhelm viewers with technical terms, while the text overlay stays until it changes on the CTA part.
28
7/24/2023
Grahams Natural
Tiktok
Storytelling/Narrative
Show Before
Storytelling
Product Intro
Features/USP
Show After
Storytelling-2
Desired Result
Product Intro
Another origin story ad, which showed the cause of the product’s creation grabbed the viewers’ attention specially those that suffer from eczema. It also showed the product’s effectivity with their customers’ before and after images, proving that it is reliable and one with a great cause.
There are videos that we may impart how our ideal clients feel towards the problem they are facing because of foot pain/knee pains. We can also have actors tell a story of resorting to lots of failed solution before Koprez changed their lives for the better. The progression of the story aligning with the clips is also vital when using this concept.
29
7/24/2023
Babybel Light
Tiktok
Lifestyle/Day in the Life
Storytelling
Avatar Specific Visuals
Storytelling
Product Intro
Features/USP
Storytelling-2
Avatar Specific Visuals-2
Reaction
Endorsing protein products is not that easy because there is lot of competition, but with the actor giving that perfect day vibe got viewers to engage on it. This is another example of a native-looking ad that has incorporated the product on a day in the life concept. Stating the product’s USPs with the keyword “protein” which is a staple to gym-goers is what makes it catchy, along with exercise clips to support the narrative. It is a bit tricky to pull off without much text overlay to support the voiceover.
The ad’s building blocks can be copied and improved by adding some text to further enhance the viewers’ experience towards product’s discovery stage. Also adding clips that are relatable aside from the narrative should be included.
30
7/24/2023
Garage Gym Experiment
Tiktok
Product Demo (How To)
Curiosity Pique
Product Intro
Desired Result
Demo
The cliffhanger at the beginning showing a tool that is used for drop sets piques viewers’ curiosity on how it works then proceeds to demo its function that got some good comments on how useful it is when having drop sets seeing it as a good discovery on Tiktok.
The concept can be used for an EXE ad that shows an attempt to lift heavier than the usual with the product on which surprises the actor with the results. It can be a followed by a bizarre reaction or just cut to the CTA with the logo or link.
31
7/24/2023
Ren Skincare
Tiktok
Advice, Tips, Hacks, & Secrets
Curiosity Pique
Product Intro
Technology Education
Benefits
Features/USP
None
The ad spreading awareness by having the model work with them that it is fine to have armpit hair made the hook being prone to shaming. And not caring about it, just addressing how to address a pain point catches the viewers’ attention. The user’s experience being told through the ad makes it relatable and native even without a clear CTA.
This ad concept can have bizarre hooks that may stop viewers from scrolling or make them give their opinion because they will want to know the why’s or the how’s. e.g. “How I treated my plantar fasciitis in just (short period of time)” showing a ten-pin or duckpin ball slowly falling towards the feet.
32
7/24/2023
Hismile
Tiktok
Reaction Video
Product Intro
Demo
Reaction
Variant Highlight
Reaction-2
Deposition
Variant Highlight-2
Reaction-3
Promo
The actor’s reaction towards the product’s different variants, although exaggerated and giggly, still makes the ad catchy and worth watching through the end. This piques the viewers’ curiosity on how good it is having comments if it is really better than mint-flavored toothpaste and that other brands should step-up.
The zooming effect accompanying the actor’s reaction is something we can take from here. Incorporating visuals that may invoke emotions make it catchy even if there is repetition of some building blocks like reaction/product intro.
33
7/24/2023
Hismile
Tiktok
Problem & Solution
Product Intro
Repositioning
Product Intro
Technology Education
Benefits
Features/USP
Benefits-2
Storytelling
Product Intro-2
Desired Result
Reaction
The way texts are placed on the screen giving emphasis to why it is better than the rest is a good scroll-stopper, with the product flashed right from the start. Technology education was also good that it did not create a language barrier as to how it does the whitening. Also, the page admin jokingly interacting with people makes the brand approachable and light.
The concept of having bizarre hooks along with being technical when stating USPs/benefits make it relatable and also catchy to the viewers. The style that the texts were put is also a good copy.
34
7/25/2023
Dungeons & Dragons
Tiktok
PSA
Reaction
Product Intro
Storytelling
Repositioning
Reaction
Demo
Product Intro
Reaction-2
Promo
This ad for a movie made possible by a vending machine with Mr. Beast’s Feastables helped reach more people not only because of him but the way it interacted with people to come and see the movie. Having something unusual pop out of the vending machine also created much commotion that turned to better engagement.
The good take here is how good Mr. Beast promoted the movie at the CTA part and also the sequence of clips that catches the people’s reactions towards the vending machine.
35
7/25/2023
Anker
Tiktok
Customer Review
Curiosity Pique
Product Intro
Features/USP
Storytelling
Desired Result
Reaction
The ad appearing as spontaneous as it could be, it was able to make a sale because the product had become a necessity, not just some option. The woman having just stated 1 USP made the guy interested on it. Showing the availability of the product, no matter where you’ll be, speaks a ton. It also got response from people who have this on their wish list.
Having to highlight the USPs/technology education more than the pain points may work at times in different concepts because viewers will get to see how effective the product can be that it converts them instantly. We can have a concept of asking people about their usual solutions to solve knee pains before introducing the product.
36
7/25/2023
Air up
Tiktok
Skit
Storytelling
Show Problem
Reaction
Product Intro
Features/USP
Reaction-2
Desired Result
Variant Highlight
Reaction
Again the ad, being relatable to those who got their bottle borrowed from them before, positioned the product as a necessity and still has more features other than being a water bottle. This concept is more effective on skits with the need of some conversation that eliminates confusion because it already stated some FAQs.
An advice concept posing with a “friendly reminder” hook would be catchy and seek engagement from the viewers to share their stories as well. Then include some FAQs as part of it to address possible queries about the sleeves.
37
7/25/2023
Hismile
Tiktok
Customer Review
Demo
Product Intro
Features/USP
Demo
Show After
Reaction
Demo-2
Reaction-2
Benefits
This customer review ad really works because it showed how powerful the product is on whitening the teeth quickly compared to others. Even with comments from some dummy accounts claiming that it does not work, the ad benefited in their favor by gaining traction from them. Having that genuine “wow” reaction really fits to this ad.
With our recovery storytelling concept, stating the period/timeskip from when the product was first used is really vital to prove that the sleeves doesn’t only provide support but less occurrences of injuries. Incorporating before & after blocks helps in proving this.
38
7/25/2023
Nectr
Tiktok
Product Demo (How To)
Deposition
Deposition
Product Intro
Technology Education
Features/USP
Benefits
Storytelling
The deposition from the scroll stopper kicking a tub of pre-workout made it catchy and controversial that it had invoked emotions and curiosity from those who use them and positive claims from people who are already using them. Also stating other products having side-effects make this one stand out.
This has a really strong scroll stopper. Aside from creating new hooks like this one, we can also try to replicate the editing style and the way that the captions are made. In terms of writing, it has one line statements for the building blocks making it short, concise, and straight to the point.
39
7/25/2023
Sol De Janeiro
Tiktok
Storytelling/Narrative
Product Intro
Reaction
Storytelling
Variant Highlight
Features/USP
Storytelling-2
Features/USP-2
Avatar Specific Visuals
Storytelling
The flow of the story making the product appear so good that it gets used unsolicited by her partner makes the ad catchy and relatable that even people give advice on where he should get his and tagging the brand on giving him his own. Also subtly targeting the pain points and stating its features by the senses make it more native.
Narrating scenarios that are uncommon can also help with introducing the product e.g. Getting your sleeves used by your partner or your sibling before you can or like in this ad, having them taken unsolicited. This leads viewers to the discovery stage of the product. My favorite part here is the way it hits 2 birds in one stone by targeting women who can use the product as well as men who would really love the product.
40
7/25/2023
Swiffer
Tiktok
Skit
Storytelling
Product Intro
Demo
Avatar Specific Visuals
Repositioning
Benefits
Storytelling
Reaction
Promo
They are actually famous on Tiktok. I think the biggest part why it works is that the scroll stopper is interesting and funny enough together with the entire concept of a man who is obsessed with mopping the floor. The part where the woman says “you have a family” is really hilarious.
I really love this skit. What I have in mind is having a skit that resembles how funny this is. One idea in my mind is creating a skit/ parody of Forrest Gump, a very popular reference, our guy (old man) is sitting on a bench and he talks about how he transformed from having arthritis or pf to becoming a ping pong legend to a marathon runner who ran continuously for 1 month. Let’s also have a woman who can deliver a funny line like “you have a family”.
41
7/25/2023
Swiffer
Tiktok
Skit
Storytelling
Reaction
Product Intro
Features/USP
Benefits
Avatar Specific Visuals
Desired Result
Reaction
Another skit that showed this product’s USP is useful on “hard to reach” places, in a fun demo. Instead of having to really reach the ceiling or staircase, they got creative and just swiped it onto his hair then proceeds to show how the Swiffer got a ton of dust.
With this concept, we can have a conversation with lots of objection handling on different pain points that we’d just respond in a fun way with the product on while doing various activities. Arthritis? Koprez Runner’s Knee? Koprez
42
7/25/2023
Fazit
Tiktok
Storytelling/Narrative
Storytelling
Show Problem
Storytelling
Show Before
Failed Solution
Product Intro
Features/USP
Benefits
Storytelling-2
Failed Solution-2
Desired Result
This ad is successful for people are seeing the patch as a genius idea. Starting with another clip of a narrative of someone having the same problem gives the ad more relevance and helps as a hook. With lots of storytelling before the product intro, viewers could have itched out of curiosity and kept watching till the end. Also worth noting is this Ad has no CTA or landing page that could have made some to just search the product on Google.
The ad’s building blocks can be utilized that we also tell stories of failed solutions, addressing different pain points for relevance. Emphasizing on the product’s benefits and use, the comfort it provides even if it may seem inconvenient at first should also be added. Based on the ad, we can still improve some aspects like showing proof (before & after) instead of having a cliffhanger like what the actor did stating she “hopes” that this patches will really work instead of claiming that it is working.
43
7/25/2023
Pringles
Tiktok
Meme
Storytelling
Avatar Specific Visuals
Product Intro
Avatar Specific Visuals
Repositioning
Variant Highlight
Reaction
Aside from the actress having 2M followers resulting to a greater reach of people, her actions were really spot on. Posing the scenario as the Pringles being stuck as a problem at first but just to claim she can have it any day, every time makes a good ad. This specific scenario is unique to the brand because of its cylindrical packaging that most often or not, causes this.
This can be utilized with a hook “My Mom tried this new knee compression sleeves from Koprez”, with the actor being surprised how good the sleeves are that she wears it throughout the day and won’t care even if she gets caught red-handed. Taking note that model can also showcase their talents while at it to make it more light and catchy.
44
7/25/2023
Fluffnest
Tiktok
Styling Reel
Curiosity Pique
Product Intro
Promo
This ad about Gus, a mushroom plushy is a good copy for a short video ad. It introduces the product with varying shots followed by a clear CTA, in here a link of the landing page. Worth noting here is the use of music from an old video game(Maplestory) that gives the viewers that nostalgic feeling which mainly catches their attention plus the cuteness of the plushy which gains traction from it.
With short video ads, it’s important to emphasize USPs, which can be improved based on this ad. A video which show clips of the sleeves while listing its USPs will make a good ad. Also adding the appropriate music to give the video another element should be considered.
45
7/25/2023
Byoma
Tiktok
Skit
Product Intro
Benefits
Failed Solution
Show Problem
Reaction
Great inspiration for a short ad where it simply depositions common alternatives when it comes to skin care. Another detail that unexpectedly made this ad catchy is the packaging which viewers have mistaken as butter, which kept the comments coming.
We can try of having the same concept where it shows both sides, one having custom orthotics vs one having foot compression sleeves. Also add some close up shot to depict reactions.
46
7/26/2023
Instant Swimwear
Tiktok
Trends
Storytelling
Avatar Specific Visuals
Product Intro
Avatar Specific Visuals
This ad geared towards relevance and exposure by making viewers feel nostalgic if they’ve ever been to competitive swimming by showing a series of stuff in a swimmer’s routine, with them sharing their own nostalgic experiences on swimming.
We can have the same concept but mostly showing problems or failed solutions with the hook “POV: You’ve never tried Koprez Foot/Knee Compression Sleeve”
47
7/26/2023
Laundry Jet
Tiktok
Skit
Product Intro
Demo
Features/USP
Benefits-2
Reaction
The combination of the product and trending audio. The ad is pretty simple and straight forward. It also piqued the interest of the audience by showing a new product.
The question is, “should we do it?” the answer, is yes and no. We can achieve this by utilizing trending audio but posting it on our organic page rather than using the audio and releasing it as a paid ad. This ad has potential but not the best case option for us right now.
48
7/26/2023
The Workout Witch
Tiktok
Answering a Question
Show Problem
Demo
Technology Education
Benefits
Promo
This video from a coach arised from answering a question, which requires engagement which is not something the creator can make herself. Giving “free” advice on it leads the viewers to get interested on checking the link she provides at the CTA part. The demo raised awareness that viewers started asking which exercises suits their specific pain problems.
Let’s try creating a script that talks about diagnosing arthritis or pf then suggest ways to limit the pain like icing method, massaging, and ultimately compression. For our CTA, let’s mention about the free ebook on our site. This entire script aims for traffic instead of direct sale or conversion. We want them to get interested so we do that.
49
7/26/2023
Ovira
Tiktok
Storytelling/Narrative
Avatar Specific Visuals
Show Problem
Avatar Specific Visuals
Product Intro
Benefits
Reaction
Demo
Technology Education
Features/USP
Promo
The way the ad was formatted is highly targeted towards guys who know women that are experiencing bad cramps during their period. It presents a common problem then a new solution that was demonstrated by the content creator. The UGC added a layer of legibility, and it helped the ad to work as expected. The way that the ad was written is familiar as it is highly similar with ads that Mirella and the others are doing.
We can write scripts like this. We should utilize the idea that we have before, targeting people with parents or loved ones that suffer with arthritis or plantar fasciitis.
50
7/26/2023
Life of a Doctor
Tiktok
Answering a Question
Show Problem
Technology Education
Demo
Promo
Video stitching is one of the most common videos in TikTok specifically reacting to one content through another one. I guess the reason why it works is because this creator made the topic easy to understand by not using too much medical jargons but instead using layman’s terms to easily deliver the information that he offers. Again, dumbed down.
It would be tricky for us to create a stitch video since it would require 2 different models. So here is what I think we can do instead: Create a video where a “Doctor” talks about plantar fasciitis or arthritis (depends on which product we are making a video of). It should be a video explaining the condition and properly inserting that Koprez has been the leading solution for the said condition.
51
7/26/2023
Pamprin
Tiktok
Skit
Show Before
Show Problem
Show Problem
Product Intro
Show After
Desired Result
The ad relied heavily on music and actions, but was still able to make it an Ad that is native and effective by showing progress from the before visuals to having a normal life again, thanks to their product. The actor being jolly to show this helped the narrative.
With our ads that show proof of progress by being pain-free with prolonged use of the sleeves, we can pull off this concept and still incorporate visuals that will support the actions throughout the ad.
52
7/26/2023
Mad Rabbit
Tiktok
Social Proof Mashup
Storytelling
Product Intro
Desired Result
Reaction
Desired Result-2
Reaction-2
Desired Result-3
Reaction-3
Product Intro
The concept of having the product applied to “random” people makes the ad more native like being a counterpart of a MUGC creative. Providing a solution to which that really inflicts pain gathered different opinions from people, where some thought of it as unnecessary for pain is innate when having tattoos.
We can incorporate this concept to our MUGC creative and have clips with their feedback on how the sleeves changed their lives for the better, getting different sides and POVs.
53
7/26/2023
Motrin
Tiktok
Skit
Storytelling
Show Problem
Failed Solution
Show Problem
Reaction
Failed Solution-2
Reaction-2
Product Intro
Features/USP
Benefits
Promo
The ad’s building block of handing over a series of failed solutions before the product itself creates that deposition without being too technical. Also to note is the placing of the brand on the shirt for the ad to be not mistaken with other brands.
This concept can be utilized as it is that only the sleeves can make the actor move normally and do whatever activity without discomfort or pain. The videos can be tried to have a larger space for logo or add it somewhere in the clip.
54
7/26/2023
Cystex
Tiktok
Skit
Show Problem
Product Intro
Benefits
Reaction
Product Intro-2
Desired Result
A short and straightforward ad introducing a product to further reach skeptics on how to treat their problem in a way that is relatable and simple. What added to its performance are people opting to share awareness and promote the product.
Conversation skits that either repositions or introduces the sleeves along with its benefits can be utilized using the concept of this ad. Adding transitions to the switching personas is also worth trying to add some elements to it.
55
7/27/2023
The Patch Brand
Tiktok
Trends
Product Intro
Curiosity Pique
Features/USP
Demo
Reaction
The concept mainly getting the viewers’ attention and curiosity with hook “Would’ve been a LIFESAVER” to gain exposure is one way to put short ads like this. People asking where to get this and how it works proved the ad succeeded in this.
We can have the hook as something that implies they have missed something that could have solved their problem with pains long ago. e.g. “When you used insoles instead of this”
56
7/27/2023
Simsima
Tiktok
Product Demo (How To)
Show Problem
Desired Result
Product Intro
Features/USP
Benefits
Promo
The ad targeted most pain points concisely and with just a text overlay with a music(applause/victory) that matches what the product aims which is relief. People were also curious if they have a variant for other conditions aside from those stated in the ad. Having incorporated a “link in bio” CTA makes this one native as can be.
This ad can still be improved by adding more sequences to the building blocks so their flow can be more established. Attaining relief should be accompanied by sounds/visuals that align to the scenario.
57
7/27/2023
Yogi Products
Tiktok
Trends
Product Intro
Demo
Technology Education
Benefits
Technology Education-2
Features/USP
Promo
The ad used a trending sound with clips matching the aesthetics showing the product adding some texts to show benefits/USPs. People engaging on this share their favorites. Some hoping there are flavors that suits their taste.
The use of trending music can be a dual-edged sword, because the ad can be buried by other videos that use this and also make it appear with the algorithm. The use of short clips to match sounds like this must be taken into consideration.
58
7/27/2023
Tropeaka
Tiktok
Listing (Fun Facts, Top X, Reasons Why)
Product Intro
Repositioning
Features/USP
Features/USP-2
Features/USP-3
Deposition
Benefits
Demo
Reaction
Reaction
The way that this ad was constructed was meant to be straight forward and easy to understand. Let’s take note how the items in the list were worded out:
It is DELICIOUS. She also mentioned that it is versatile by mentioning that it can be mixed on almost everything. Lastly, she mentioned that it doesn’t use sugar. It’s probably because most competitors are reportedly using sugar as sweetener, and it also implies that the product is sweet even without the use of sugar.
It’s easily digestible. She talks about how the product keeps the consumers away from feeling bloated. It maybe not the best USP but it somehow assures first-time customers that it won’t make them too full.
Certified organic ingredients. Let’s take note how this was worded. Maybe the way “certified” was used helped them to sound authoritative or legitimate but the message is simple: We use organic ingredients. Then what they did is deposition their direct competitors by implying that other brands are using non-organic or artificial “nasty” fillers. It somehow causes fear and paranoia to customers while also assuring them that their product is the one true solution.
Last thing she mentioned is the primary benefit that she experienced. Did she talk about gains or health related benefit? No, she instead mentioned about her energy level throughout the entire day. It is weird but I guess that still worked given that this ad has at least 1M plays on Tiktok.
I think the key here is to make sure that the scripts that we will be making are easy to understand and DUMBED DOWN. I have to emphasize that. It might be cringey, but most successful content is like that. Let’s use words that are simple and straight to the point. So, what should we do from here on out? I say we produce something similar but let’s use points like:
It relieves pain.
It accelerates healing.
It’s comfortable to wear.
Last thing to mention is the benefit: “I feel more confident to move and do the things that I love.”
If you have any other ideas, feel free to add it. :)
59
7/27/2023
Taco Bell
Tiktok
Skit
Promo
Technology Education
Objection Handling
Promo
Objection Handling-2
Product Intro
Reaction
Let’s talk about the fast cuts and why this particular ad was a hit. There are few factors that we can look at:
The skit talks about a single thing: the promo. You sign up, you get a free taco. One simple message in the entire video.
Prove the promo’s legitimacy by using 2 objection handling building blocks. This is somehow a genius move, Taco Bell anticipated that people would doubt the promo since most people will ask, “so what’s the catch?” and to address that they already mentioned the dumbed down mechanics of the promo. “Is it that easy?” “Yes” “Are you sure?” “Yes, in fact I already have one and this is how it looks.”
Fast cuts. In terms of editing, there were no dead air in this add. It starts with a slow and awkward “Hey” then an immediate cut to the awkward response of another character. The cycle goes on twice until it was disrupted by the introduction of a new character. The fast cuts made the script a lot better as it accelerated the pacing. Also, note that whenever the confused protagonist is reacting, the focus stays with him while there are some moments in the video that when the other 2 characters are speaking, they were cut out leaving their voice only heard since we focus on the reaction of the protagonist and eventually, fulfilling the goal of the video which is to show that the protagonist gets his free taco.
Breaking the fourth wall. I would say that breaking the fourth wall is a hit or miss factor. The subconscious effect of breaking the fourth wall is breaking the message. In this case, the actor said “Wait, am I in a Taco Bell ad?” and I think it did 2 things: 1.) It is a punchline. 2.) It reinforces the legitimacy claim of the ad. Letting people know that it is a real promo since the video is officially a Taco Bell ad.
Let’s create a skit for our $20 discount promo. What’s the mechanics of the promo? Just go to our website and get the discount instantly. Let’s also utilize the objection handling twice and try using 2 alternate endings, set A with breaking the fourth wall while set B with a usual “alright, I’ll do it” ending.
60
7/27/2023
Invisalign
Tiktok
Customer Review
Storytelling
Product Intro
Benefits
Features/USP
Benefits-2
Demo
Show Before
Show After
Product Intro
Reaction
Apart from having a famous content creator, this ad worked even without using a talking head or VO since the only VO he used was a TTS VO. I think the reason why it worked is because the concept felt like a genuine customer review discussing his final thoughts after using the product. We can learn from this through creating scripts that are focused on giving out valuable info rather than straight out selling our product.
Here’s what I would like us to do: Write a simple script that is highly similar to this one. Remember that the script should sound like a real customer review that talks about the visible features and obvious benefits.
61
7/27/2023
Old Spice
Tiktok
Skit
Product Intro
Failed Solution
Avatar Specific Visuals
Failed Solution-2
Avatar Specific Visuals-2
Failed Solution-3
Avatar Specific Visuals-3
Features/USP
Product Intro
Promo
This ad is so creative that it really made the product stand out because it showed that without it, he would have resorted to solutions that are bizarre or not working at all. The skit was native enough to not seem as an advertisement if not for the brand’s sound cue at the end.
Having demonstrations of previous solutions that show no improvement can be used along with clips with the sleeves on that show better recovery and support it provides. Also making the model do previous solutions that has not helped at all, in a more creative way will help illustrate and compare them to what we offer.
62
7/27/2023
Badass Beauties
Tiktok
Meme
Show Problem
Show Before
Product Intro
Demo
This meme ad targets exposure by being bizarre by applying excessive amount of gel makes it catchy and intriguing(the gel was not even one of their products). Using a trending sound with it makes it more entertaining.
Being a little bit too over with the hooks and CTA may help executing outputs that we wanted with short ads needing better scroll stoppers.
63
7/28/2023
Hismile
Tiktok
Product Demo (How To)
Demo
Demo
Show After
Technology Education
Demo-2
Show Before
Show After-2
Technology Education-2
Demo-3
Desired Result
Features/USP
None
This ad is more like a VSL. It was a mashup of different clips of demonstration and visual aids. I think the reason why it worked is because it has a very interesting shot as a scroll stopper. It shows a guy with a forced open mouth using a paraphernalia. It could easily stop anyone from scrolling then after that, the video showed multiple clips of people using the product which actually translated the message that the product works while the VO is explaining why and how it works. What we can learn here is that the ad didn’t try to be more than what it actually is. Single goal and one way to do it.
Let’s create a similar script with this goal: “Koprez works and here’s why and how it works”
64
7/28/2023
Burt’s Bees
Tiktok
Storytelling/Narrative
Storytelling
Avatar Specific Visuals
Product Intro
Storytelling
Benefits
Product Intro
The concept of the product being timeless and nostalgic gives it a chance of rediscovery and greater reach with the genuine storytelling of how it accompanied the actor with certain activities. The structure of how the product was introduced made it native-looking. Another detail that added to the traction was the guy being mistaken as someone else by lots of viewers.
Having narratives showing our product as a staple or must-have in different situations can be a good take from this ad. We can then have clips with the product on, with the actor happily doing whatever he does at that moment, without limitations and pain-free.
65
7/28/2023
Ulike
Tiktok
Customer Review
Desired Result
Show Before
Reaction
Storytelling
Objection Handling
Reaction-2
Objection Handling-2
Demo
Features/USP
Failed Solution
Product Intro
Desired Result
Promo
The ad with show before and objection handling blocks make the ad more enticing and engaging. With the actor’s vibe throughout the video, given that she is used to do product reviews/unboxing, and the way she acted, just being proud of the results the product has provided since it was used gives that genuine testimony from a customer which convinces others to try them as well.
Having transition of clips or stitching before and after images is something that can be incorporated in a customer review ad concept. The emphasis on this catches the viewers’ attention with the progress being narrated on the video.
66
7/28/2023
Carhartt
Tiktok
Lifestyle/Day in the Life
Product Intro
Avatar Specific Visuals
Avatar Specific Visuals
The ad mainly focusing on showing the product used while on some physical activity entices those who are interested and searching for ones to get for themselves. Although the content creator is kind of niche, it still performed well because of the brand.
Showing our product on while on a physically-inclined activity that showcases its flexibility and ease of use can be utilized with this ad’s copy, adding text to speech to further share to viewers’ the experience and make them do any desired action towards our product.
67
7/28/2023
Aveeno
Tiktok
Lifestyle/Day in the Life
Product Intro
Variant Highlight
Features/USP
Storytelling
Benefits
Desired Result
Avatar Specific Visuals
Variant Highlight-2
Benefits
Incorporating products to a “Day in the life” concept blends really well because this makes the ad look more native but still giving the products a highlight through each block of the video. Several people are interested and asking where did she get the products she used on this video.
Having this diary type of narrative that gives focus to the product would work well with a good VO/TTS added to it. The actor’s clips aligning with the narrative also keeps its creativity.
68
7/28/2023
Hismile
Tiktok
Trends
Demo
Show After
Product Intro
Show Before
Show After
Reaction
Technology Education
Demo
Desired Result
Reaction-2
Product Intro
The hook used a bizarre but effective application of the product which piqued the viewers’ curiosity. With the whole video showing the same application and still getting the same results marks its proof to whiten teeth even though comment are spammed with some objection handling and disapproval.
With an MUGC creative, we show solid proof that the sleeves work and can be used by anyone that wanted long-term pain relief without resorting to solutions which may indicate side-effects.
69
7/28/2023
Vicks
Tiktok
Green Screen/Screen Recording
Show Problem
Product Intro
Avatar Specific Visuals
Variant Highlight
Features/USP
Reaction
The ad being relatable to Moms makes it catchy and again creates that feeling of nostalgia to when they used to treat colds using Vicks and some even share their childhood stories while some stated it would have been nice to experience this.
Having skits with a POV hook and an effective scroll stopper makes for a catchy and relatable ad that does not stray away from introducing the product along with its benefits.
70
7/28/2023
Whoop
Tiktok
Storytelling/Narrative
Show Problem
Show Before
Product Intro
Features/USP
Benefits
Storytelling
Objection Handling
Desired Result
Promo
This ad showed a walkthrough of the app which gives viewers a greater grasp of what it does and how it can help them with their fitness journey. Not only that, the actor showed proof of how the app benefited himself which eliminates doubt on its effectivity. With this, people gave mixed opinions and depositions towards the product for it has a very tight competition with other fitness-related wearable.
Adding social proof is a key factor with our ads that at times rely on a recovery stage narrative to give viewers a hint that they can attain