4. Scriptwriting

Script Auditing

Aside from entertaining, educating, and sharing to our target market, our main goal when writing scripts is to: Inspire the customers to take action as soon as they’ve finished watching the video.

Generally, our scripts should follow this broad flow: Grab attention → Touch pain points & emotional triggers → Call-to-action

With that in mind, here is a breakdown of how we should approach scriptwriting based from Mirella’s process:

Use the Concept Development Template as an outline for the script.

Use the

Scriptwriting Template⁠

when writing the script. Always make sure to just create a copy as you won’t be allowed to edit it directly.

With the help of

Hemingway Editor⁠

, dumb down the script.

When done with the script and you’re confident with its quality, update the

Creative Tracking Sheet⁠

and paste the link to your script to the corresponding date.

Lastly, update the Script Status to “For Review” and add a comment tagging Rie so he can be notified and review the script.

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