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Acquisition landing page(s)

Card reader ecommerce

Overview

OK so this is a little different for us - but I think it could be good!

We’re trying to see if people will pay $49 for our mobile card reader - essentially qualifying themselves as a lead

We want to use

mobile app page⁠

as the basis for this - as it’s still our highest performing page

important thing that is tricky

While we want people to buy the card reader, they DO need an account and to be approved first.

We’re ready to handle returns and fully refund people if they don’t get approved.

BUT we also don’t want to do a bait & switch! So we want to make it clear that user must become an approved SwipeSimple Connect merchant to accept payments using their card reader.

Happy to hear your suggestions here.

landing page goal

ecommerce style conversion goal - getting people to buy a card reader

Traffic source: Google Ads

We’re NOT doing ecommerce ads yet. this will be a PMAX campaign w $49 card reader as primary message.

Screenshots of high-performing assets

here⁠

⁠

Assets

overview page for the B350 card reader:

https://home.swipesimple.com/connect/hardware⁠

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Note: this is NOT the card reader seen on our regular

https://home.swipesimple.com⁠

page (b250)

The store page for the reader:

https://home.swipesimple.com/connect/store⁠

⁠

Professional product photos:

Open link

⁠

Price is $49 - Free shipping. Arrives in 1-2 business days.

User flow

This is what this experience will look like to the user.

1: the landing page that you are making

Note CTAs should be Buy Now not Get started

⁠

⁠

2: Buy now button

User clicks Buy Now button and is taken to

this product detail page⁠

⁠

3. User fills out order page

⁠

screencapture-home-swipesimple-checkout-2024-04-01-14_30_36.png

⁠

4a. User is taken to confirmation page

⁠

screencapture-swipesimple-af293e1533841-9c37e0d956cd3-design-webflow-2024-04-01-15_57_14.png

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4b. Order confirmation email sent to user

⁠

Google Ads

⁠

⁠

⁠

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