Skip to content
Bayan Innovation Group Standards Manual
Welcome
Brand DNA
Verbal Identity
Brand Signatures
Visual Elements
Key Visual Element
Sample Applications
More
Share
Explore

The pages above show the verbal identity of the BIG brand identity system. A verbal identity is a customized communication strategy that guides a brand to communicate in a clear and consistent manner. It works in tandem with the visual identity to represent your brand. In this section you will find:


Brand Name & Descriptor which outlines how to use and spell out the brand name in writing as well as other external or formal engagements.
Brand Narrative & Personality which contains our the narrative for the brand as well as our brand’s personality. These remain consistent across all brand touch points.
Brand Tone is a tactical approach to messaging. Our tone translates our personality for the various mediums and audiences who engage our brand.
Key Verbal Elements is a glossary of terms and phrases unique to your brand, which are useful especially during brand activations and marketing executions.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.