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The pages above show the verbal identity of the BIG brand identity system. A verbal identity is a customized communication strategy that guides a brand to communicate in a clear and consistent manner. It works in tandem with the visual identity to represent your brand. In this section you will find:

Brand Name & Descriptor which outlines how to use and spell out the brand name in writing as well as other external or formal engagements.
Brand Narrative & Personality which contains our the narrative for the brand as well as our brand’s personality. These remain consistent across all brand touch points.
Brand Tone is a tactical approach to messaging. Our tone translates our personality for the various mediums and audiences who engage our brand.
Key Verbal Elements is a glossary of terms and phrases unique to your brand, which are useful especially during brand activations and marketing executions.

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