Product Management

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Inspired Notes

Chapter 10 - The Product Manager

Key Responsibilities

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A PM is responsible for:

Evaluating opportunities

Determining what gets built

Delivering to customers

Product Backlog - what needs to get built.

There needs to be some evidence that what you are asking to build is worth building.

Deep Knowledge of the Customer

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A PM needs to be an acknowledged expert on the customer: their needs, pains, desires, how they think - and for business products, how they work, and how they decide to buy.

This informs decisions that need to be made.

Need qualitative learning (the WHY), and quantitative (WHAT they are doing).

Deep Knowledge of the Data

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PMs today are expected to be comfortable with data and analytics

A big part of knowing your customer is understanding what they are doing

PMs will usually start their day with 30 minutes of analytics

They usually look at:

Sales analytics

Usage analytics

A/B tests

Deep Knowledge of Your Business

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A deep understanding of your business, how it works, and your role is critical for PMs

You need to learn who your stakeholders are and the constraints they operate under

Stakeholders can be:

General business

Sales

Marketing

Finance

Legal

Business development

Customer service

Deep Knowledge of You Market and Industry

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