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Product Management
  • Pages
    • Pillars of Product Management
    • LinkedIn Courses
      • Product Management First Steps
      • Building a Product Strategy
      • Building a Product Roadmap
      • Customer Development
    • Project Ideas
      • Picky - The CRM Tailored To You
      • Nomadic - The Virtual Coworking Space
      • Random.ly - The Speed Networking App
    • Arjuna Coles Resume
    • Arjuna Coles Resume
    • Case Studies
      • Spotify Analysis & Suggestions
    • Inspired Notes
      • Chapter 6 - The Root Causes of Failed Product Efforts
      • Chapter 7 - Beyond Lean and Agile
      • Chapter 8 - Key Concepts
      • Chapter 9 - Principles of Strong Product Teams
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        Chapter 10 - The Product Manager
    • Arjuna Coles DRAFT
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Chapter 10 - The Product Manager
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Chapter 10 - The Product Manager

Key Responsibilities

⁠
A PM is responsible for:
Evaluating opportunities
Determining what gets built
Delivering to customers
Product Backlog - what needs to get built.
There needs to be some evidence that what you are asking to build is worth building.

Deep Knowledge of the Customer

⁠
A PM needs to be an acknowledged expert on the customer: their needs, pains, desires, how they think - and for business products, how they work, and how they decide to buy.
This informs decisions that need to be made.
Need qualitative learning (the WHY), and quantitative (WHAT they are doing).

Deep Knowledge of the Data

⁠
PMs today are expected to be comfortable with data and analytics
A big part of knowing your customer is understanding what they are doing
PMs will usually start their day with 30 minutes of analytics
They usually look at:
Sales analytics
Usage analytics
A/B tests

Deep Knowledge of Your Business

⁠
A deep understanding of your business, how it works, and your role is critical for PMs
You need to learn who your stakeholders are and the constraints they operate under
Stakeholders can be:
General business
Sales
Marketing
Finance
Legal
Business development
Customer service

Deep Knowledge of You Market and Industry

⁠

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