Social Game Play - Prompt

Anjal Khan

Overview: Dream 11 & Social Gameplay

Competition benchmarking

Understanding Fantasy Sports Users

Understanding Social Gameplay gaps through user persona

Gap 1 - Lack of Social Engagement

Gap 2 - Limited Variation in gameplay

Gap 3 - Lack of In-Platform Information and Insights:

Prioritization

Appendix

References

Dream11 has 180 million-plus registered users who have been playing contests for many years. Briefly assess the strengths and gaps of the social gameplay products that enable friends to play with each other (Groups/DMs, Private Contests, Group Leaderboard) and thereby improve user retention. Imagine you are a PM working on Social Gameplay at Dream11.

Your aim is to assess the product’s strengths and gaps and come up with three features that address the current gaps. You should ensure that you cover the following:

How you would size these gaps (feel free to use hypothetical data)?

What is the flow of each feature & how does it address a gap?

What would the success metrics be and how would you measure these once the feature is live?

How would you prioritize between these features?

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