Competition benchmarking

Market Landscape

Market Landscape

Company>>

Dream 11

My 11 circles

My Team 11

MPL

Users 👤

~ 180 mil. registered

~ 10 mil. registered

~ 18 mil. registered

~ 90 mil. registered ~ 1 mil. DAU

Social Gameplay Offering 💼

Create or join private contest along with group & private chat type option

Create or join private contest. No chat option.

Discontinued private contest option

User Experience 📲

(Private contest creation)

Select game>>create team>>create private contest

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Home>>Chat>>Private or group chat >>Create a private contest

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Clean UX with multiple entry points

Select game >>select private contest>>create contest>>invite participants>>create team inside contest

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Private contest functionality is difficult to discover

Select game >>select private contest>>create contest>>invite participants>>create team inside contest

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Single entry point, difficult to discover

No Private contest option available

Differentiating Factors 🏰

First mover advantage, social gameplay is far more evolved than the other competitors Features like chat, contest automation, group leaderboards are unique to Dream 11 Clean UX, high prominence to chat feature and multiple entry points for creating contests with friends as compared to others

Extra rewards for creating private contests (~20% extra cash points for creating a contest). Compete against teams of ex-cricketers and celebrity “Beat the Expert” Non monetary rewards like mobile phones, cars bikes etc.

Focusing more on games like ludo and carrom than fantasy sports

There are no rows in this table

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💪Dream 11 Strengths:

🧬 Evolved Social Gameplay: Dream 11's social gameplay features, such as private and group chat options, set it apart from its competitors. The platform provides a comprehensive and engaging experience for users to connect, interact, and strategize with their friends and like-minded individuals.

⚡Unique Features: Dream 11 offers distinctive features like private chat groups and group leaderboards, which further enhance the social experience for users. These features foster a sense of community and healthy competition among participants, contributing to the platform's popularity.

👥Large User Base: With a substantial number of registered users, Dream 11 enjoys a significant advantage in terms of user stickiness. The platform's extensive user base increases the likelihood of finding friends and like-minded individuals, creating a sense of familiarity and facilitating stronger engagement compared to its competitors.

🙌Trust and Credibility: Being in the industry for 15 years, there is high brand recall and trust among the fantasy sports users

🤝 Partnership with teams & organising bodies: Dream 11 has partnered with organisation like ICC, BCCI, IPL etc making it the preferred choice among sporting community

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