Understanding Fantasy Sports Users

With increasing mobile internet penetration, majority participation has come up from tier 2 and tier 3 towns

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2. On an average active users are playing FS once every week

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3.Largely, millennials and Gen Zs make up 75 percent of the Fantasy Sports user base. Moreover only 20% users play paid contests

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4. Fun and excitement is the greatest motivator (~72%) for playing Fantasy Sports. Surprisingly, few users look it as opportunity to earn money.

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Academic studies⁠

suggest that FS users find intellectual and social value from the experience, beyond simply winning prizes.

5. Lower income group and user from smaller cities and towns tends to play more often as compared to mid & higher income segment and major cities

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6. Cricket is the most preferred sports. However football and kabaddi are also getting lot of traction among the Fantasy sports userbase

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