The Process

While in actual practice the process is iterative, going through multiple divergent and convergent cycles to create a desirable, feasible and viable solution.

To facilitate learning we have used a sequential process going through STEPS across 4 PHASES of the Double Diamond Model. Treat each phase as an action learning lab, where you practice and play with design tools and apply it to your innovation challenge.

We have mapped the process to the

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- An Innovation Challenge to help busy and lazy professionals eat healthy.

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What is Lab 1, 2, 3, 4? Read here

Action Learning⁠

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`🧠 D. Mindset`⁠
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🔍 Explore the Methods and Steps of Each Phase

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DISCOVER PHASE Understand your customer - Uncover their needs and the things they want done⁠

DEFINE PHASE Get actionable insights - Transform research data into generative brainstorm prompts⁠

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DEVELOP PHASE Visualise the solution - Ideate and build prototypes to visualise each moment of the solution⁠

DELIVER PHASE Design mini-pilot experiments - Test your concepts for desirability, feasibility and viability⁠

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Does the process deliver results? Well, it may fail sometimes but when used sincerely and curiously, it does deliver a more desirable and viable problem-solution fit.

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