The Creative Matrix is a tool that will help spark new ideas at the intersections of discrete categories. This tool is all about divergent thinking. Best of all, you get to design your own creative matrix based on your design criteria, the market you play in, or the customers you serve (or wish to serve).
Bundling Ideas takes you from strong individual concepts to solutions of substance. Think of it as a game of mix and match, with the end goal of putting the best parts of several ideas together to create more complex concepts. You have probably noticed that many ideas start to resemble each other—which is a good thing. Try different combinations; keep the best parts of some, get rid of the ones that are not working, and consolidate your thinking into a few concepts you can start to use.
Identify your customer segments / stakeholders. Alternatively define problem categories.
Identify Buckets of Solutions you want to come up with for each Customer Segment
Generate some fresh ideas, place ideas from your previous brainstorm, for each category and segment. Do not overthink. Go for quantity. Avoid variations of the same idea.
Spice it up. "Wildcard" ideas that do not fit any category or segment. You may be surprised where these "out-of-the-box" ideas can take you.
For each of the columns, designate a customer segment (existing or new).
For each of the rows, designate a particular technology, enabling solution, or value proposition.
You might also opt to designate the end column and/or row as a wildcard category, for placing open ideas.
With your matrix in place, it’s time to ideate!
Using sticky notes, have each person randomly and rapidly add as many ideas as they can come up with to the cells in the matrix.
Words are good. Pictures are better!
The goal is to fill in every single cell in the creative matrix with at least one idea.