Innovation Guide
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The Process

DEFINE PHASE

Get actionable insights - Transform research data into generative brainstorm prompts
In this phase you will share what you have learned with each other; make sense of the vast amount of notes, photos, impressions, quotes, experiences, stories, learnings and hunches you have gathered; uncover themes; isolate key ideas and reveal opportunities for design.
The define phase is all about synthesising raw data and creating a collage of meaningful, usable knowledge.
Outcomes
Articulate Customer Pains, Gains and Jobs to Do
Synthesize and Form User Insights
Frame Opportunity Statements
Identify Opportunities for Ideation
Steps

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