Innovation Guide
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The Process

DISCOVER PHASE

Understand your customer - Uncover their needs and the things they want done
The Discover phase is about learning on the fly, opening yourself up to look at a problem in different ways, and trusting that as long as you remain grounded in the desires of the Users you are engaging with, your ideas will evolve into the right solutions. You will seek to make sense of User needs and their constraints, using a variety of methods; talk to a staggering variety of Users in different contexts and realise potential for solutions and opportunities.
Outcomes
Frame the Challenge Statement
Finalise the Research Plan
Field Implementation
Elaborate the Empathy and Journey Map
Steps

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