Innovation Guide

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The Process

DISCOVER PHASE

Understand your customer - Uncover their needs and the things they want done

The Discover phase is about learning on the fly, opening yourself up to look at a problem in different ways, and trusting that as long as you remain grounded in the desires of the Users you are engaging with, your ideas will evolve into the right solutions. You will seek to make sense of User needs and their constraints, using a variety of methods; talk to a staggering variety of Users in different contexts and realise potential for solutions and opportunities.

Outcomes

Frame the Challenge Statement

Finalise the Research Plan

Field Implementation

Elaborate the Empathy and Journey Map

Steps

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DEFINE THE PROBLEM⁠

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DEFINE USER RESEARCH PLAN⁠

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PERSONA MAPPING⁠

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CUSTOMER JOURNEY MAP⁠

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