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Demographic
50
What is your annual total individual income (before taxes)?
Income
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What is your annual total household income before taxes?
Income
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What is your total (biweekly / monthly) individual income before taxes?
Income
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What is your total (biweekly / monthly) household income before taxes?
Income
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What is your gender?
Gender
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What is your sex?
Gender
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To which sexual orientation do you most identify?
Gender
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What is your age?
Age
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What is your current employment status?
Employment
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What is your spouse/partner's current employment status?
Employment
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Which of the following best describes which industry you work in?
Employment
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What best describes the type of organization you work for?
Employment
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What best describes your funding stage?
Employment
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Which of the following best matches your job title?
Employment
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Which of the following best matches your department / function?
Employment
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How many years in total have you worked?
Employment
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Which of the following describes where you currently work?
Employment
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What is the total number of employees working for company? If you don't know, make your best guess.
Employment
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What is the total number of people working on your team? If you don't know, make your best guess.
Employment
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What is the highest degree or level of school you have completed?
Education
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What is your marital status?
Marital Status
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Do you currently have children?
Family
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How many children do you have?
Family
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How old are your children? Select all that apply.
Family
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What is your race / ethnicity?
Ethnicity
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(What is your / where do you have) residential status?
Residency
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What is your nationality / resident status OR Are you a citizen of (country)?
Residency
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Where do you live?
Residency
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Do you have any financial dependents?
Financial Responsibilities
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Who are you financially responsible for? Select all that apply.
Financial Responsibilities
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Which of the following describes your role in decisions about (topic) in your household?
Financial Responsibilities
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Which of the following best describes your primary residence?
Property
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What best describes your current living situation?
Property
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Which best describes ownership of the property you live?
Property
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Do you currently have a mortgage?
Property
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Which types of vehicles do you own?
Vehicles
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What religion are you?
Religion
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Which of the following languages are you literate in?
Language
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What of the following languages are you fluent in speaking?
Language
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What do you consider (language)?
Language
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What is your current degree of mastery for understanding (language)?
Language
Likert Scale
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What is your current degree of mastery for speaking (language)?
Language
Likert Scale
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What is your current degree of mastery for reading (language)?
Language
Likert Scale
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What is your current degree of mastery for writing (language)?
Language
Likert Scale
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Select which people you use (language) with.
Language
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Select which situation you use (language) in.
Language
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Select which place you use (language) in.
Language
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How many people live in your household?
Household
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Who lives in your household?
Household
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What pronouns do you prefer?
Gender
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Product-Market-Fit
12
How would you feel if you could no longer use (product / service)?
PMF Metric
Likert Scale
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How would you feel if we discontinued this (feature)?
Improvement
PMF Metric
Likert Scale
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How useful did you find (product / service)?
PMF Metric
Likert Scale
Consumer Feedback
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What benefits do you think (product / service) has?
Benefits
PMF Metric
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How did you discover (product / service)?
Referrer
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Where did you first find out about us?
Referrer
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How did you find our site?
Referrer
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What were the search terms used find our site?
Referrer
Marketing
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What search term did you use to find us?
Referrer
Marketing
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What would you likely use as an alternative if (product / service) were no longer available?
Alternatives
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What type of person do you think would most benefit from (product / service)?
Audience
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How can we improve (product / service) to better meet your needs?
Improvement
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Market research
3
When you’re thinking about buying (product) online, what 3 brands come to mind?
Branding
Online Shopping
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When you’re thinking about buying (product), what 3 brands come to mind?
Branding
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What type of product / service did you expect (your product / service) to offer?
Bounce Rates
Marketing
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Usability
13
Were you able to accomplish your goal today?
Ease of task
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How easy or difficult was it for you to complete your task today?
Ease of task
Likert Scale
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Were you able to find what you were looking for?
Findability
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I think that I would like to use this system frequently.
Likert Scale
System Usability Scale
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I found the system unnecessarily complex.
Likert Scale
System Usability Scale
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I thought the system was easy to use.
Likert Scale
System Usability Scale
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I think that I would need the support of a technical person to be able to use this system.
Likert Scale
System Usability Scale
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I found the various functions in this system were well integrated.
Likert Scale
System Usability Scale
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I thought there was too much inconsistency in this system.
Likert Scale
System Usability Scale
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I would imagine that most people would learn to use this system very quickly.
Likert Scale
System Usability Scale
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I found the system very cumbersome to use.
Likert Scale
System Usability Scale
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I felt very confident using the system.
Likert Scale
System Usability Scale
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I needed to learn a lot of things before I could get going with this system.
Likert Scale
System Usability Scale
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Continuous research
9
How likely is it that you will recommend our (product / company) to a friend or colleague?
NPS
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How would you rate our (product / service) on a scale of 1 - 10?
NPS
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How would you rate your overall experience on our site today?
NPS
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Does this page meet your expectations?
Bounce Rates
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Does this page contain the information you were looking for?
Bounce Rates
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What's one feature we can that would make (product / service) indispensable to you?
Improvement
Feature
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Of these four options, what's the next thing you think we should build?
Improvement
Feature
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How often do you use (this feature)?
Improvement
Feature
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Have feedback or an idea? Leave it here!
Improvement
Feature
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Concept testing
5
How appealing is (concept)?
Consumer Feedback
Solution Appeal
Likert Scale
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How relevant is (concept)?
Consumer Feedback
Likert Scale
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How unique is (concept)?
Consumer Feedback
Likert Scale
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How exciting is (concept)?
Consumer Feedback
Likert Scale
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How likely are you to purchase (concept)?
Consumer Feedback
Solution Appeal
Likert Scale
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41

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