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Consumer Profiling Template

Consumer Profiling Template

Question

MCQ Answer

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Which of these products have you purchased in the past 3 months?

Question >INSERT YOUR PRODUCT

>OTHER PRODUCT CATEGORY 1<

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Thank you. We are now going to ask you some questions about >INSERT YOUR PRODUCT CATEGORY< and how you shop for it

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How often do you use >INSERT YOUR PRODUCT CATEGORY<

A few times a day

Once a day

A few times a week

Once a week

A few times a month

Once a month

Less often

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Please rank the following on how important or unimportant they are when deciding which >INSERT PRODUCT CATEGORY< to buy? 1 = most important, 9 = least important

Price

Brand

Promotion

Quality

Sustainability

Customer service

Design

Size

Packaging

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How do you prefer to shop for >INSERT YOUR PRODUCT CATEGORY<?

Consumer Profiling TemplateQuestion

I prefer to buy things in person / in a store

I prefer to buy things online

I have no preference for online or in person

I prefer to buy things over the phone

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From the following, which areas do you give most focus at the moment? Pick up to three

Consumer Profiling TemplateQuestion

Friends/Family

Money

Physical health

Mental health

Having new experiences

Status/promotion

Feeling safe

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