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Consumer Profiling Template

Consumer Profiling Template
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Question
MCQ Answer
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1
Which of these products have you purchased in the past 3 months?
Question >INSERT YOUR PRODUCT
>OTHER PRODUCT CATEGORY 1<
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2
Thank you. We are now going to ask you some questions about >INSERT YOUR PRODUCT CATEGORY< and how you shop for it
​
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3
How often do you use >INSERT YOUR PRODUCT CATEGORY<
A few times a day
Once a day
A few times a week
Once a week
A few times a month
Once a month
Less often
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4
Please rank the following on how important or unimportant they are when deciding which >INSERT PRODUCT CATEGORY< to buy? 1 = most important, 9 = least important
Price
Brand
Promotion
Quality
Sustainability
Customer service
Design
Size
Packaging
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5
How do you prefer to shop for >INSERT YOUR PRODUCT CATEGORY<?
Consumer Profiling TemplateQuestion
I prefer to buy things in person / in a store
I prefer to buy things online
I have no preference for online or in person
I prefer to buy things over the phone
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6
From the following, which areas do you give most focus at the moment? Pick up to three
Consumer Profiling TemplateQuestion
Friends/Family
Money
Physical health
Mental health
Having new experiences
Status/promotion
Feeling safe
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